Blendtec

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Blendtec
Blendtec Logo 2014.svg
Type Consumer Goods
Founded 1975
Headquarters Orem, Utah, USA
Area served Global
Founder(s) Tom Dickson
Key people Craig Taylor, CEO
Industry Blenders
Products Total Blender Classic Series
Parent K-TEC, Inc.
Advertising Will it Blend?

Blendtec is a company that sells professional and home blenders. It is a division of K-TEC, INC..[1] The founder of Blendtec is Tom Dickson.[1] The company was founded in 1975 and as of 2013 still operates primarily from Orem, Utah.[2]

Blendtec is notable for its Will It Blend? viral marketing campaign,[3] where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more.

In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec’s “Wild Side” jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec’s patents, and awarded Blendtec total damages of approximately $24 million.[4]

In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec’s Signature Series™ and Stealth® lines of blenders.[5]

Blendtec is the parent company of a new nutrition company, Blendfresh™, which will launch in Spring of 2015.

Products[edit]

Blenders:

  • Designer Series WildSide
  • Stealth
  • Signature Series
  • Total Blender Classic Wildside
  • Professional Series
  • Tom Dickson Extreme Blender

Jars:

  • WildSide Jar
  • FourSide Jar
  • Twister Jar

Mills & Mixers:

  • Kitchen Mill
  • Mix n' Blend II

See also[edit]

References[edit]

  1. ^ a b Mixing It Up, New York Times, Rob Walker, August 22, 2008
  2. ^ [1]
  3. ^ Pogue, David (2007-01-05). "Will It Blend?". New York Times. Retrieved 2013-10-15. 
  4. ^ Vitamix Infringement Case Summary
  5. ^ Blendtec snags 2013 Gold Innovation Award

External links[edit]