|Headquarters||Orem, Utah, USA|
|Key people||Craig Taylor, CEO|
|Products||Total Blender Classic Series|
|Advertising||Will it Blend?|
Blendtec is a company that sells professional and home blenders. It is a division of K-TEC, INC.. The founder of Blendtec is Tom Dickson. The company was founded in 1975 and as of 2013[update] still operates primarily from Orem, Utah.
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec’s “Wild Side” jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec’s patents, and awarded Blendtec total damages of approximately $24 million.
In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec’s Signature Series™ and Stealth® lines of blenders.
Blendtec is the parent company of a new nutrition company, Blendfresh™, which will launch in Spring of 2015.
- Designer Series WildSide
- Signature Series
- Total Blender Classic Wildside
- Professional Series
- Tom Dickson Extreme Blender
- WildSide Jar
- FourSide Jar
- Twister Jar
Mills & Mixers:
- Kitchen Mill
- Mix n' Blend II
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