Blipvert
From Wikipedia, the free encyclopedia
In the 1985 film Max Headroom: 20 Minutes into the Future and the first episode of the 1987 science fiction television show Max Headroom, blipverts were a new high-speed, concentrated, high-intensity television commercials lasting about five seconds. Their purpose was to prevent channel-switching during standard-length commercials.
"Blipvert" is a portmanteau of the onomatopoeia blip, a brief sound, and advert, the British abbreviation for advertisement. in his in-the-field newscast, "The What I Want To Know Show". investigative reporter Edison Carter exposes his own network's decision to broadcast them even though they kill people.
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[edit] Real-life examples of compressed advertising
Master Lock, which had already made the image of a padlock shot by a sharpshooter into a lasting advertising image with their ad in the Super Bowl in 1974, incorporated that video image, along with its logo, in a one-second-long television commercial in 1998.[1]
In May 2006, GE introduced "One Second Theater," television commercials with additional material included as individual frames in the last second of the ad, for frame-by-frame viewing with digital video recorders. When viewed at normal speed, the frames flash by rapidly, much like blipverts.
Miller Brewing Company announced it would air a series of one-second ads during the Super Bowl XLIII football game in February 2009.
[edit] E-mail blipverts
In September 2006, term blipvert was used by security researcher Richi Jennings[2] to describe new kind of image-based spam email with animated GIF pictures showing subliminal "BUY BUY BUY" messages for very short period of time (10-40 ms).
