Bliss point

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In economics, a bliss point is a quantity of consumption where any further increase would make the consumer less satisfied.[1][2]

It is a quantity of consumption which maximizes utility in the absence of budget constraint. In other words, it refers to the amount of consumption that would be chosen by a person so rich that money imposed no constraint on his or her decisions.

In the formulation of food products using food optimization, the bliss point is the amount of an ingredient such as salt, sugar, or fat which optimizes palatability.[3]

See also[edit]


  1. ^ B. Binger and E. Hoffman (1997), Microeconomics with Calculus, 2nd ed., page 113. Addison-Wesley Publishers.
  2. ^ J. Nason (1991), 'The permanent income hypothesis when the bliss point is stochastic'. Federal Reserve Bank of Minneapolis Discussion Paper 46.
  3. ^ Michael Moss (February 20, 2013). "The Extraordinary Science of Addictive Junk Food". The New York Times Magazine. Retrieved March 1, 2013.