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It is a quantity of consumption which maximizes utility in the absence of budget constraint. In other words, it refers to the amount of consumption that would be chosen by a person so rich that money imposed no constraint on his or her decisions.
- B. Binger and E. Hoffman (1997), Microeconomics with Calculus, 2nd ed., page 113. Addison-Wesley Publishers.
- J. Nason (1991), 'The permanent income hypothesis when the bliss point is stochastic'. Federal Reserve Bank of Minneapolis Discussion Paper 46.
- Michael Moss (February 20, 2013). "The Extraordinary Science of Addictive Junk Food". The New York Times Magazine. Retrieved March 1, 2013.
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