Blond Ambition World Tour
|Blond Ambition World Tour|
Limited edition tour poster
|Tour by Madonna|
|Associated album||Like a Prayer
|Start date||April 13, 1990|
|End date||August 5, 1990|
|Shows||9 in Asia
32 in North America
16 in Europe
|Box office||US$60 million|
|Madonna tour chronology|
The Blond Ambition World Tour was the third concert tour by American singer-songwriter Madonna. The tour was launched in support of her fourth studio album, Like a Prayer, and the soundtrack, I'm Breathless. The tour reached North America, Europe and Asia. It was a highly controversial tour, mainly for its juxtaposition of Catholic iconography and sexuality. Rolling Stone called it an "elaborately choreographed, sexually provocative extravaganza" and proclaimed it "the best tour of 1990." In 1991, a documentary film, Truth or Dare (In Bed with Madonna outside North America), was released chronicling the tour. The tour received the "Most Creative Stage Production" at the Pollstar Concert Industry Awards. The tour was named the Greatest Concert of the 1990s by Rolling Stone. The tour grossed over $60 million.
The tour was met with strong reaction from religious groups for her performance of "Like a Virgin", during which two male dancers caressed her body before she simulated masturbation. The Church of England and the Catholic Church criticised her performance and the Pope asked the general public and the Christian community not to attend the concert. A private association of Catholics calling themselves Famiglia Domani also boycotted the tour for its eroticism. In response, Madonna said, "The tour in no way hurts anybody's sentiments. It's for open minds and gets them to see sexuality in a different way. Their own and others"."
The concert was filmed several times, including dates in the United States, France, Japan and Spain. An HBO TV special, titled Live! Madonna: Blond Ambition World Tour 90, was filmed in Nice, France and was later released commercially as Blond Ambition World Tour Live by Pioneer Artists, exclusively on the Laserdisc format. The title went on to win a Grammy Award in 1992 for Best Long Form Music Video. Another title, Blond Ambition Japan Tour 90, was released exclusively in Japan by Warner-Pioneer.
Originally to be called the "Like a Prayer World Tour", Sire Records announced the Blond Ambition World Tour in November 1989, following the success of Madonna's fourth studio album, Like a Prayer, and Madonna's performance of "Express Yourself" at the 1989 MTV Video Music Awards - considered as a tour preview. Initially, the tour was only to reach Japan and North America, as Madonna was considering roles in several films. By the end of 1989 plans were announced to bring the tour to Europe as well because of popularity and fan demand. In December 1989, when preparations for the tour began, Madonna herself announced during a pre-recorded interview on German TV channel ZDF, that she would tour Germany during 1990. In April 1990, additional dates in Europe were added. Stage preparations and dress rehearsals took place at the Disney Studios, Burbank, California, before the tour kicked off in Japan.
The tour incorporated as central themes, sexuality and Catholicism, a combination which engendered controversy. The Pope called for a boycott of the show in Rome, and one of three scheduled Italian dates was eventually canceled. The show has achieved a measure of cult status, with elements such as the bullet bra and false ponytail hairpiece becoming cultural icons in their own right.
Madonna herself called the concert "like musical theater" and choreographer Vincent Patterson stated she wanted to "break every rule we can... She wanted to make statements about sexuality, cross-sexuality, the church... But the biggest thing we tried to do was change the shape of concerts. Instead of just presenting songs, we wanted to combine fashion, Broadway, and performance art."
The show's explicit overtone caused problems. In Toronto, police were alerted that the show might possibly contain lewd and obscene content (particularly a masturbation scene) and threatened charges unless parts of the show were changed. The show went on unaltered, however, and no charges were made after the tour manager gave the police an ultimatum: "Cancel the show, and you'll have to tell 30,000 people why."
French fashion designer Jean-Paul Gaultier designed the costumes for the tour, including the now-infamous cone brassiere. Additional costume pieces were designed by Marlene Stewart, who had previously worked with Madonna on the 1987 Who's That Girl World Tour.
Director Alek Keshishian captured more than 250 hours of film of Madonna and her troupe during the tour. This footage was edited and released to movie theaters as Truth or Dare (aka In Bed with Madonna).
Due to ongoing throat problems, six shows had to be canceled, bringing the tour down from 63 shows to 57; altogether, 125,000 tickets had to be refunded.
Concert synopsis 
The show was separated into five different sections: Metropolis, Religious, Dick Tracy, Art Deco and Encore. It began with the Metropolis segment, which was inspired by the Fritz Lang silent film. It begins with "Express Yourself", which includes an introduction from her 1982 song "Everybody". The stage was inspired by the "Express Yourself" music video and set in a large industrial machine-room with shirtless male dancers. Madonna enters the stage at the top of a long staircase, dressed in a pinstripe suit, with cone-bra and garters from her bustier visible. In this segment, Madonna also performs "Open Your Heart" and has a mock-fight with her back-up dancers in "Causing a Commotion" (dressed in colorful bicycling gear). The final performance on this segment is "Where's the Party"; Madonna leaves the stage early for a costume change, while three male dancers continue dancing until the song ends.
The second segment was passionate and religious-themed, beginning with a Middle-Eastern version of "Like a Virgin" sung on a red silk bed. Madonna is dressed in a gold corset and performs with two hermaphrodite dancers on each side of the bed and concludes the song by simulating masturbation. The set is then transformed into a church; Madonna wears a black robe and a large crucifix during "Like a Prayer", with her back-up singers and dancers dressed as nuns and priests. A medley of "Live to Tell" and "Oh Father" and a performance of "Papa Don't Preach" end this section.
The third segment was a cabaret inspired by the 1990 motion picture Dick Tracy, in which Madonna starred as "Breathless Mahoney". During this segment, Madonna was wearing a green and white striped showgirl outfit. It included performances of "Sooner or Later", sung atop a grand piano, "Hanky Panky" and "Now I'm Following You", in which she danced and lip-synched with the dancer Salim Gauwloos, who was dressed like Dick Tracy.
The fourth segment was inspired by 1930s Hollywood films using the work of artist Tamara de Lempicka and an Art Deco set design. Madonna performs "Material Girl" in a mocking dumb blonde voice, wearing hair rollers and bathrobe, (later removed to reveal a dress with pink fur). "Cherish" is performed with three male dancers dressed as mer-men whilst Madonna simulates playing the harp. Madonna ends the section with "Into The Groove" (with a sample from the 1989 Inner City song "Ain't Nobody Better") and a minimal version of "Vogue" performing choreography from its music video, dressed in a black sports bra and lycra shorts.
The fifth and final segment includes the two encores to the show; "Holiday", with Madonna in 1970s polka-dots and ruffles singing a sample from "Do the Bus Stop" and "Keep It Together" inspired by the work of Bob Fosse with Madonna dressed in bowler hat and performing chair-juggling. The "Keep It Together" routine was also inspired by the film A Clockwork Orange and found Madonna speaking with a cockney accent. The show finale has Madonna singing "Keep it together, Keep people together, forever and ever" over and over, finishing with her removing her hat and the spotlight zooming on to it.
The Japan and North American shows featured Madonna in her trademark blonde ponytail hair extensions. However, because the hairpiece kept getting caught in her headset microphone and was pulling her real hair out by the root, she switched to short blonde curls for the European leg of the tour.
Broadcasts and recordings 
Two shows were released commercially; the August 5 show in Nice, France, was taped and aired on HBO in the United States becoming the most-watched entertainment special in HBO's 18-year history, the program had a 21.5 rating, reaching an audience of 20.3 million. The show was released worldwide with the title Blond Ambition World Tour Live on Laserdisc, as part of a sponsorship deal with Pioneer Electronics. One of the Yokohama, Japan dates was also taped and released on VHS and Laserdisc in the Japanese market as Blond Ambition: Japan Tour 90. Pioneer signed an exclusive deal to release these concerts on laser disc only and thus no video or DVD has yet been released.
In addition to these shows, the August 1 show in Barcelona, Spain was taped and aired on television in Europe, Australia and Canada by SACIS-RAI. This show is known by fans for numerous technical mistakes (including Madonna forgetting part of the lyrics to "Sooner or Later" and "Material Girl," getting her monocle caught on her headset microphone at the beginning of "Express Yourself", and not realizing that her headset microphone was still live as she exited the stage after "Where's the Party," resulting in her command at a backstage crewmember to "get the fuck out of my fuckin' way"). All three Parisian dates were taped by Alek Keshishian for Truth or Dare (aka In Bed with Madonna).
Video of the second night of the USA leg of the tour (May 5, 1990, Houston, Texas) taken from the video screens has been widely circulated among the fan community. In addition a poor quality Germany-only DVD Blond Ambition Tour 1990 is from the same Houston show, not to be confused with the first night of the USA leg of the tour (May 4, 1990, Houston, Texas) which was also partially aired live on the MTV special Blond Date during the Madonna Weekend.
In the UK, BBC Radio 1 broadcasted the full show, live from Wembley Stadium in London on Saturday 21 July which led to controversy over the amount of swear words Madonna uttered live on air and the BBC had to issue an apology. Highlights of the show were lated aired after the 1992 interview with Madonna and Simon Bates.
The second show in Dallas was recorded for radio broadcast in the USA with the in-between song chatter removed. 'Express Yourself' and 'Open Your Heart' are recorded from the first Dallas show, whereas the remainder of the recording is from the second Dallas show.
Radio NRG broadcasted highlights from the first European show in Sweden on June 30.
The Blond Ambition World Tour has been regarded as an iconic musical performance by many critics and media, such as the Rolling Stone magazine which acclaimed its elaborated choreography and sexual provocativeness, calling it the best tour of 1990 and later the best tour of the 1990s.
Within the show, Madonna continued to influence the fashion world in her most shocking and expensive way. She popularized the idea of wearing underwear as outer wear and has since been associated with the pink satin conical bra designed by Jean-Paul Gaultier. She also wore a long blonde ponytail hairpiece for the Japanese and North American legs of the tour. The ponytail was based on a Tressy Tessy doll Madonna had played with as a child, and she decided to use it as she felt it added a feminine playfulness and contrast to the hard fashions she was wearing. After the US leg of the tour ended, Madonna stopped wearing the ponytail on stage as it was reportedly causing her hair to break off.
Opening acts 
- Technotronic (North America, some European countries)
- Fingerprints (Sweden)
- Adele Humphrey (selected dates)
- Mysterious Art (Germany)
- "Express Yourself" (contains excerpts from "Everybody")
- "Open Your Heart"
- "Causing a Commotion"
- "Where's The Party"
- "Like a Virgin"
- "Like a Prayer" (contains excerpts from "Act of Contrition")
- "Live to Tell" / "Oh Father"
- "Papa Don't Preach"
- "Sooner or Later"
- "Hanky Panky"
- "Now I'm Following You"
- "Material Girl"
- "Into the Groove" (contains elements of "Ain't Nobody Better")
- "Holiday" (contains elements of "Do the Bus Stop")
- "Keep It Together" (contains excerpts from "Family Affair")
Tour dates 
|April 13, 1990||Chiba City||Japan||Chiba Marine Stadium|
|April 14, 1990|
|April 15, 1990|
|April 20, 1990||Nishinomiya||Hankyu Nishinomiya Stadium|
|April 21, 1990|
|April 22, 1990|
|April 25, 1990||Yokohama||Yokohama Stadium|
|April 26, 1990|
|April 27, 1990|
|May 4, 1990||Houston||United States||The Summit|
|May 5, 1990|
|May 7, 1990||Dallas||Reunion Arena|
|May 8, 1990|
|May 11, 1990||Los Angeles||Los Angeles Memorial Sports Arena|
|May 12, 1990|
|May 13, 1990|
|May 15, 1990|
|May 16, 1990|
|May 18, 1990||Oakland||Oakland Coliseum Arena|
|May 19, 1990|
|May 20, 1990|
|May 23, 1990||Rosemont||Rosemont Horizon|
|May 24, 1990|
|May 27, 1990||Toronto||Canada||SkyDome|
|May 28, 1990|
|May 29, 1990|
|May 31, 1990||Auburn Hills||United States||The Palace of Auburn Hills|
|June 1, 1990|
|June 4, 1990||Worcester||The Centrum|
|June 5, 1990|
|June 8, 1990||Landover||Capital Centre|
|June 9, 1990|
|June 11, 1990||Uniondale||Nassau Veterans Memorial Coliseum|
|June 12, 1990|
|June 13, 1990|
|June 16, 1990||Philadelphia||Philadelphia Spectrum|
|June 17, 1990|
|June 20, 1990||East Rutherford||Brendan Byrne Arena|
|June 21, 1990|
|June 24, 1990|
|June 25, 1990|
|June 30, 1990||Gothenburg||Sweden||Eriksberg Shipyard Docks|
|July 3, 1990||Paris||France||Palais Omnisports de Paris-Bercy|
|July 4, 1990|
|July 6, 1990|
|July 10, 1990||Rome||Italy||Stadio Flaminio|
|July 13, 1990||Turin||Stadio delle Alpi|
|July 15, 1990||Munich||Germany||Olympia-Reitstadion Riem |
|July 17, 1990||Dortmund||Westfalenhallen|
|July 20, 1990||London||United Kingdom||Wembley Stadium|
|July 21, 1990|
|July 22, 1990|
|July 24, 1990||Rotterdam||Netherlands||Feijenoord Stadion|
|July 27, 1990||Madrid||Spain||Vicente Calderón Stadium|
|July 29, 1990||Vigo||Estadio Municipal Balaídos|
|August 1, 1990||Barcelona||Olympic Stadium|
|August 5, 1990||Nice||France||Stade de l'Ouest|
Additional notes 
- May 25: Rosemont Horizon, Rosemont, Illinois - Cancelled due to throat problems
- June 6: The Centrum, Worcester, Massachusetts - Cancelled due to throat problems
- June 15: The Spectrum, Philadelphia, Pennsylvania - Cancelled due to throat problems
- June 19: Meadowlands Arena, East Rutherford, New Jersey - Re-scheduled for June 25
- June 22: Meadowlands Arena, East Rutherford, New Jersey - Cancelled due to throat problems
- July 1: Olympic Stadium, Berlin, Germany - Cancelled due to poor ticket sales
- July 11: Stadio Flaminio, Rome, Italy - Cancelled due to poor ticket sales and a workers' strike
- July 15: Mungersdorfer Stadium, Cologne, Germany - Moved to Dortmund on July 17 due to poor ticket sales
- July 17: Olympic Stadium, Munich, Germany - Moved to Olympia-Reitstadion Riem for July 15
- July 28: Estadio Vicente Calderon, Madrid, Spain - Moved to Vigo on July 29
- Show Directed by Madonna
- Choreography and co-directed by Vincent Paterson
- Artistic Director: Christopher Ciccone
- Musical Director: Jai Winding
- Tour Manager: John Draper
- Production Manager: Chris Lamb, GLS Productions
- Road Manager: Mike Grizel
- Set Designer: John McGraw
- Lighting Designer: Peter Morse
- Costume Design: Jean-Paul Gaultier
- Additional Costumes: Marlene Stewart
- Make-up and Hair: Joanne Gair
- Keyboards: Jai Winding, Kevin Kendrick and Mike McKnight
- Guitar: Carlos Rios and David Williams
- Bass: Darryl Jones
- Drums: Jonathan Moffett
- Percussion: Luis Conte
- Backing Vocalists/Dancers: Niki Haris and Donna DeLory
- Dancers: Luis Camacho, Oliver Crumes, Salim "Slam" Gauwloos, Jose Gutierez, Kevin Stea, Gabriel Trupin, and Carlton Wilborn
She's Breathless promotion 
She's Breathless is a promotional music video compilation by singer Madonna. It was released by WEA Records UK in 1990 to promote the Blond Ambition Tour and was only available to UK record stores and the music industry.
Track listing 
Includes 18 music videos:
- "Like a Virgin"
- "Material Girl"
- "Into the Groove"
- "Dress You Up"
- "Live to Tell"
- "Papa Don't Preach"
- "True Blue"
- "Open Your Heart"
- "La Isla Bonita"
- "Who's That Girl"
- "Causing a Commotion"
- "Like a Prayer"
- "Express Yourself"
- "Dear Jessie"
- Walters, Barry (2006-06-01). "Crucifixes, Leather and Hits". Rolling Stone. Retrieved 2008-07-13.
- "Pollstar Concert Industry Awards Winners Archives, 1990". Pollstar. Retrieved 2009-01-06.
- Ciccone, Christopher (2008) 'Life with my Sister Madonna', Simon & Schuster: New York, pp. 277
- Smith, Neil (2004-05-24). "Show Stealer Madonna on Tour". BBC. Retrieved 2008-02-12.
- Grunt, Gary (2006-05-23). "Madonna's giant cross offensive". BBC. Retrieved 2006-05-28.
- Sexton 1993, p. 88
- Fisher, Carrie (August 1991). "True Confessions: The Rolling Stone Interview With Madonna". Rolling Stone. ISSN 0035-791X.
- "Madonna - Like A Prayer Pepsi can [PepsiCan] - [Germany]". Madonna Shop. Retrieved 2008-12-27.
- Madonna announces German Tour
- Kolson, Ann (1990-06-14). "Putting "Blond Ambition Tour" on its feet". Philadelphia Inquirer (Philadelphia: Philadelphia Media Holdings LLC). p. C1.
- "Random Notes" by Sheila Rogers, Rolling Stone magazine, 12–26 July 1990, page 13
- "Blond Ambition World Tour 90. Sede: Olympia-Reitstadion. Data: 15 Lug 1990 – Last.fm". Lastfm.it. Retrieved 2012-01-16.