Bloomberg Television logo
|Launched||January 1, 1994|
|Owned by||Bloomberg L.P.|
|Picture format||1080i (HDTV)
(HD feed downgraded to letterboxed 480i for SDTVs)
|Slogan||Television International Exchange Business Finances Money|
|Broadcast area||Worldwide (not available in Vietnam)|
731 Lexington Avenue,
New York City;
|Formerly called||Bloomberg Information TV (1994–1998)|
|Sister channel(s)||See Channels|
|DirecTV (U.S.)||Channel 353 (HD/SD)|
|Dish Network (U.S.)||Channel 203 (HD/SD)|
|Foxtel (Australia)||Channel 650|
|Austar (Australia)||Channel 650|
|Cyfra+ (Poland)||Channel 111|
|Digital+ (Spain)||Channel 74|
|Digiturk (Turkey)||Channel 121|
|Astro (Malaysia)||Channel 519|
|NTV Plus (Russia)||Channel ?|
|Now TV (Hong Kong)||Channel 321|
|Sky (UK & Ireland)||Channel 502|
|Freesat (UK)||Channel 208|
|Sky Italia (Italy)||Channel 504|
|TrueVisions (Thailand)||Channel 161|
|SKY México||Channel 630|
|Orbit Network||Channel 44|
|DStv (South Africa)||Channel 411|
|Yes (Israel)||Channel 106|
|aora (Indonesia)||Channel 712|
|Indovision (Indonesia)||Channel 338|
|DishHD (Taiwan)||Channel 6520|
|Cignal Digital TV (Philippines)||Channel 43|
|Foxtel (Australia)||Channel 650|
|Optus TV (Australia)||Channel 650|
|Virgin Media (UK)||Channel 609|
|UPC Ireland||Channel 240|
|UPC Romania||Channel 425 (digital with DVR)|
|TV di FASTWEB (Italy)||Channel 504|
|Naxoo (Switzerland)||Channel 70 (French), Channel 64 (English)|
|Cablecom (Switzerland)||Channel 153 (digital CH-D)|
|Channel 30 (Digital)|
|Channel 30 (Digital)|
|Cable TV Hong Kong(Hong Kong)||Channel 77|
|UPC Poland||Channel 346|
|Verizon FiOS (U.S.)||Channel 104 (SD only)|
|TV di FASTWEB (Italy)||Channel 504|
|Infostrada TV (Italy)||Channel 504|
|Chinese Telecom (Taiwan)||Channel 79|
|Optik TV (Canada)||Channel 102|
|AT&T U-verse (USA)||Channel 222 (SD only)|
|UniFi (Malaysia)||Channel 421|
|CHT MOD (Taiwan)||Channel 113|
|Mio TV (Singapore)||Channel 171|
|Google Fiber (USA)||Channel 123|
|Livestation||Watch (Free, 502 Kbit/s)|
|iWanTV! (Philippines)||Watch Live|
|WCETV||Free Online Stream|
Bloomberg Television is an American-based international cable and satellite business news television channel that is owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is primarily headquartered in New York City, with European headquarters in London and Asian headquarters in Hong Kong.
- Bloomberg Television (from United States)
- Bloomberg TV India
- Bloomberg International
- Bloomberg TV Asia Pacific (from Hong Kong)
- Bloomberg TV EMEA (from London)
- Bloomberg HaberTurk (from Istanbul in Turkish)
- Bloomberg TV Mongolia (from Ulaanbaatar in Mongolian)
- Bloomberg Australia (launched June 2012)
- Bloomberg TV Indonesia (launched July 2013)
- Bloomberg TV Vietnam
- Bloomberg TV Africa (launched October 2013)
- Bloomberg Brazil (from São Paulo in Portuguese)
- Bloomberg Germany (in German)
- Bloomberg France (in French)
- Bloomberg Italy (in Italian)
- Bloomberg Japan (in Japanese)
- Bloomberg Spain (in Spanish)
United States service
Bloomberg Television first launched in the United States on January 1, 1994 under the name Bloomberg Information TV, before it was shortened to its current name in 1998. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997. The network's morning pre-opening bell programming was also aired on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E! (which became NBCUniversal-owned in January 2011 due to that company's purchase by Comcast), where it remained until the simulcast ended in January 2009, when the network had expanded its reach on digital cable systems enough to discontinue the simulcast. During its time on E!, the 5-8 a.m. block was the most watched period for the network, according to Nielsen Media Research.
Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg U.S. revamped its weekday programming lineup (see "Programs on Bloomberg" below).
In October 2009, Bloomberg Television debuted another new graphics package.[clarification needed] In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps.
As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed.
In February 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel, placing a greater focus on a more international Bloomberg channel.
On March 9, 2009, the localised channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.
Since March 9, 2009, Bloomberg Television utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg) adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International) and from its main headquarters in New York City in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.
Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was then replaced by Bloomberg Asia (International). Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with the Tokyo Broadcasting System were added. Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.
In November 2011, Bloomberg announced the formation of "Bloomberg TV Mongolia" in partnership with Trade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia. The channel offers a mix of locally produced, Mongolian language content as well as English language news from Bloomberg Television.
- Bloomberg Surveillance with Tom Keene, Scarlet Fu and Adam Johnson
- In The Loop with Betty Liu
- Market Makers with Stephanie Ruhle and Erik Schatzker
- Money Clip with Adam Johnson
- Bloomberg West with Emily Chang, Cory Johnson and Jon Erlichman
- Bloomberg Bottom Line with Mark Crumpton
- Street Smart with Trish Regan
- Taking Stock with Pimm Fox
- Charlie Rose
- Bloomberg Enterprise
- Bloomberg Game Changers
- Bloomberg Government's Capitol Gains
- Bloomberg Risk Takers
- Conversations with Judy Woodruff
- Intelligence Squared Debates
- Political Capital with Al Hunt
- Singapore Sessions
- The Mentor
- First Up with Angie Lau
- On The Move with Rishaad Salamat
- Asia Edge with Angie Lau and Rishaad Salamat
- Asia’s Business
- High Flyers with Haslinda Amin
- Voyager with Rishaad Salamat
- Countdown with Anna Edwards and Mark Barton
- On The Move with Francine Lacqua
- The Pulse with Francine Lacqua and Guy Johnson
- Africa Alpha with Gail Mwamba
- African Business Weekly with Eleni Giokos, Uche Okoronkwo and Boason Omofaye
- African Gamechangers
- African Women to Watch with Uche Okoronkwo
- Eye To Eye with Francine Lacqua
- Football Dynamics with Ayesha Durgahee
- Riz Khan's Q&A
- The Africa Energy Report with Boason Omofaye
On April 13, 2011, Bloomberg Television was heavily criticized for using an advanced copy of a speech delivered by U.S. President Barack Obama to censor live coverage of the speech. During the live speech, which was about the national debt, Bloomberg cut out a portion of the speech. The exact transcript of the removed portion was:
By 2025, the amount of taxes we currently pay will only be enough to finance: our healthcare programs (Medicare and Medicaid), social security, and the interest we owe on our debt. That's it. Every other national priority: education, transportation, even our national security, will have to be paid for with borrowed money. Now ultimately this rising debt will cost jobs and damage our economy. It will prevent us from making the investments we need to win the future. We won't be able to afford good schools, new research, or the repair of roads. All the things that create new jobs and new businesses here in America. Businesses would be less likely...
During the time when this section of the speech was being delivered, the newscast presented a short segment about the "Beige Book", a report which is regularly issued by the Federal Reserve Board. Much of the controversy concerned whether or not the censorship had racial overtones, or was simply directed at the specific content of the speech.
In the United Kingdom, Bloomberg Television was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg was found to have showed pro-Labour Party bias. This occurred due to a breach of British law. In the run up to a general election, television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto", but did not provide counterbalancing air time to the Conservatives or Liberal Democrats.
Datascreen and news ticker
Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.
The datascreen format was phased out in late 2007, where the programs were seen almost in full-screen with the ticker and headlines bar confined to the lower part of the screen. However, Bloomberg HD (available in the US only) features more data boxes on the right side of the screen compared to its SD counterpart. This effectively makes on-screen presentation on Bloomberg HD resemble the pre-2007 datascreen.
On Monday 22 September Bloomberg Television dropped the long standing live stock ticker as part of the new on screen information format. No reason for this was given.
The widespread growth of mobile devices and social media have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media including Facebook, Google+, and Twitter. Rebroadcasts of news and other special programmes are additionally aired on the station's official YouTube channel "Bloomberg Television". On mobile devices, Bloomberg Television released an app available for the iPad.
- "Bloomberg Television on DISH Network". DISH. Retrieved 1 May 2013.
- RadixTV. "Radix TV". Retrieved 2011-10-27.
- Stelter, Brian (3 September 2007). "Picking Up the Pace in Business TV". The New York Times. Retrieved 1 May 2013.
- "Bloomberg L.P. | About - Company, Products & Services, Contacts". Bloomberg.com. Retrieved 2012-11-24.
- "David Plouffe Joins Bloomberg TV". Bloomberg. 25 April 2013. Retrieved 1 May 2013.
- "Media Research Asia.com - Bloomberg To Launch Australian Feed". 'Media Research Asia'. Retrieved 2012-05-05.
- "Bloomberg luncurkan siaran televisi berbahasa Indonesia". 'BBC Indonesia'. Retrieved 2012-12-14.
- "Bloomberg TV Africa readies for launch". 'RapidTVNews'. Retrieved 2013-10-23.
- Hume, Tim (June 16, 2011). "Andrew Morse named head of Bloomberg TV". TV Newser. Retrieved January 22, 2012.
- "HD Launch On Time Warner Cable Puts Bloomberg Television In Focus | Cable Television News | Broadcast Syndication | Programming". Multichannel.com. 2011-05-09. Retrieved 2012-11-24.
- Mark Sweney and Stephen Brook (2009-02-04). "Bloomberg cuts back TV service as it axes 100 jobs | Media | guardian.co.uk". London: Guardian. Retrieved 2012-11-24.
- [dead link]
- "ブルームバーグ・メディア | 金融メディア一覧". Bloomberg. Retrieved 2012-11-24.
- "Caribbean Cable and Telecommunications Association - - Associate Members". Cctanet.com. Retrieved 2012-11-24.
- "Territory and Co-op Channels - Caribbean Cable Cooperative, Ltd". Cctvcoop.com. Retrieved 2012-11-24.
- "Bloomberg Announces Formation of Bloomberg TV Mongolia". Bloomberg. November 1, 2011.
- "Ofcom Content Sanctions Committee". Ofcom.org. Retrieved 2012-11-24.
- Bloomberg Television on Facebook
- Bloomberg News on Google+
- Bloomberg TV on Google+
- Bloomberg Television on Twitter
- Television Bloomberg Television's channel on YouTube
- bloomberg-tv+ at iTunes Preview