The DeAndre Way

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The DeAndre Way
Studio album by Soulja Boy
Released November 30, 2010 (2010-11-30)
Recorded 2009–2010
Genre Hip hop
Length 35:31
Label SOD, Interscope
Producer Soulja Boy (exec.), Rico Beats, Boi-1da, Bei Maejor, Young Yonny, Inertia, G5 Kids, Polow da Don
Soulja Boy chronology
iSouljaBoyTellem
(2008)
The DeAndre Way
(2010)
Singles from The DeAndre Way
  1. "Pretty Boy Swag"
    Released: June 8, 2010
  2. "Blowing Me Kisses"
    Released: August 31, 2010
  3. "Speakers Going Hammer"
    Released: October 19, 2010

The DeAndre Way is the third studio album by American rapper Soulja Boy. It was released on November 30, 2010. He also planned to release his novel, Teenage Millionaire, on the album's release day. Soulja Boy stated the album would be the "biggest album of his career."[1] He planned to go on The DeAndre Way Tour after the album was released.[2] The album has sold 56,000 copies in the United States, making it Way's lowest selling album.

Background[edit]

Soulja Boy wished to work with artists such as Jay-Z,[3] and Eminem.[4][5] Soulja Boy collaborated with American rappers Gucci Mane and Birdman on "Swag Flu" and with Canadian teen pop singer Justin Bieber on "Rich Girl".[6][7] Nicki Minaj, Snoop Dogg, 50 Cent, Lil Wayne, Trey Songz, Jamie Foxx, Busta Rhymes, Chris Brown, Ray J, and Arab were in works to be on the album but Trey Songz, 50 Cent, and Arab were the only artists who appear on the album out of those names.[8][9] S.O.D. rapper JBar was to be on the album but was not.[1] A track with 50 Cent called "Mean Mug" was released on September 23.[10]

On April 23, 2011, four months after the album's release, during an interview with Complex Way stated that internal disagreements with Interscope influenced the album's disappointing record sales. Way also blamed the timing of the album.

"Honestly, I shut down for a week [after my album dropped]," He told Complex. "I wasn't talking to nobody, I wasn't talking to management, and I wasn't talking to the label. I wasn't picking up nobody's calls. I went like that for a week. I was in a state of confusion. I needed answers...the label only shipped like 18,000 copies [of the album]. So I wasn't able to do gold first week or even 100k, none of that. They only put like 8,000 units in Best Buy. It was crazy."

Way also stated that he felt helpless because of communication with Interscope was lacking, and he believed the label failed to listen to him. He claims that his souring relationship with producer and mentor Mr. Collipark, who for the first time did not do any production work on Way's album, gave him less power to negotiate with record execs.

"When I first started it was Soulja Boy and Collipark. But after my label Stacks on Deck Money Gang Records was established and I started making all these different moves, I started to become a businessman. My label was taking off and I guess I was putting more time and energy into that, then to Collipark. He wasn't feeling that and it just went left. He wanted me to be all for Collipark. So during the third album, I didn't have him there to be able to tell the label to ship 500,000 the first week, or put the single on the radio, or we need this song. So I was basically out there by myself, just hoping the label will do the best they can."

Even though the two have since made up, Way stated that because of the disappointing album sales he was about to give up on his music career, but he didn't because of his other mentor 50 Cent, who was also a guest on the album, told him not to and to keep going.

"50 was like, 'You've got to keep doing what you’re doing. You're Soulja Boy, you're here for a reason. Everybody's not going platinum. Everybody didn't do what you did. Everybody didn't come in on the Internet. You're the one that started the Internet. You're the one that got me on the Internet. You're the one that got us on blogs, on YouTube, and on Twitter.' I was like, 'Man, you know what? You're right.' He wasn't doing nothing but speaking true knowledge to my head and it got me right back in the studio. So I ain't going to never quit. I'm going to stay in this music industry. I'm going to stay making hits, and I'm going to do what I've got to do, and I thank 50. I really needed that at that time."[11]

Singles[edit]

"Pretty Boy Swag" was released as the official lead single from the album on June 8, 2010. The single has reached number 34 on the Billboard Hot 100, number six on the Billboard Hot R&B/Hip-Hop Songs chart and number five on the Billboard Rap Songs chart.[12] The single has gone on to sell over 1,000,000 copies.[13] [14] "Blowing Me Kisses" was released as the second single from the album on August 31, 2010.[15] "Speakers Going Hammer" was released as the third single[16] from the album on October 19, 2010.[17] A music video was filmed and released for the track "Mean Mug" which features 50 Cent and produced by Rico Beats.[18]

Reception[edit]

Professional ratings
Review scores
Source Rating
Allmusic 2.5/5 stars[19]
Entertainment Weekly 3.5/5 stars[20]
HipHopDX 2/5 stars[21]
PopMatters (4/10)[22]
Rolling Stone 2/5 stars[23]
Slant Magazine 3.5/5 stars[24]
The Washington Post (favorable)[25]

Upon release, The DeAndre Way has received mixed reviews from music critics.[26] However it has garnered slightly better critical reception than Soulja Boy's previous albums. IGN stated "For a party-ready southern hip-hop album it gets the job done, but anyone looking for something more substantial needs to look elsewhere." Slant Magazine contributed, "The DeAndre Way doesn't exactly qualify as substantial growth, but it's another solid effort from an innovative MC who's been unfairly chastised by so many." However Rolling Stone labelled the album "bland and jaundiced",[23] while HipHopDX states that it "lacks any evidence of creativity".[21]

Chart performance[edit]

The DeAndre Way sold 13,360 copies in its first week, which was a significant drop from his previous two albums.[27] It debuted at number 90 on the U.S. Billboard 200 chart, number eight on the Rap Albums chart, and number 18 on the R&B/Hip-Hop Albums chart.[28] The album has sold 56,000 copies in the United States, making it Way's lowest selling album.[29]

Track listing[edit]

[30] [31]

No. Title Writer(s) Producer(s) Length
1. "First Day of School"   DeAndre Way, B. Bowman Resource 3:58
2. "Touchdown"   Way, Ricardo Lamarre Rico Beats 3:19
3. "Hey Cutie" (featuring Trey Songz) Way, Tremaine Neverson, Ronald Ferebee, Alexander Izquierdo, A. Fountain Young Yonny 3:15
4. "Speakers Going Hammer"   Way, Matthew Samuels, Brandon Green Boi-1da 3:08
5. "Pretty Boy Swag"   Way, J. Murphy G5Kid 3:56
6. "30 Thousand 100 Million" (featuring Lil B & Arab) Way, Brandon McCartney, Abrahim Mustafa Soulja Boy 4:03
7. "Mean Mug" (featuring 50 Cent) Way, Lamarre, Curtis Jackson Rico Beats 3:48
8. "Blowing Me Kisses"   Way, Green Bei Maejor 3:19
9. "Fly"   Way, Lamarre Rico Beats 3:53
10. "Grammy" (featuring Ester Dean) Way, Ester Dean, Lamarre Rico Beats 2:53
Total length:
35:31

Charts[edit]

Chart (2010) Peak
position
US Billboard 200[32] 90
US Top R&B/Hip-Hop Albums (Billboard)[33] 18
US Top Rap Albums (Billboard)[34] 8

Release history[edit]

List of release dates, showing country, record label, and formats released
Region Date Format Label Edition
France[35] November 27, 2010 CD, digital download Universal Standard, Deluxe
United States[36] November 30, 2010 Interscope
Canada
United Kingdom[37] Universal
Germany[38] December 4, 2010

References[edit]

  1. ^ a b "interview with Soulja Boy and JBar". Xxlmag.com. 2011-02-16. Retrieved 2011-02-20. 
  2. ^ sabastyne (2010-04-21). "Part 6 of Billboard Interview". Youtube.com. Retrieved 2011-02-20. 
  3. ^ Reid, Shaheem (2009-05-11). "MTV article about album". Mtv.com. Retrieved 2011-02-20. 
  4. ^ "Soulja Boy speaks on new album ''Dre''". Current.com. 2010-03-15. Retrieved 2011-02-20. 
  5. ^ "Soulja Boy Cranks It Up in Las Vegas". Rap-Up.com. 2010-03-13. Retrieved 2010-09-17. 
  6. ^ ""Swag Flu" video". Youtube.com. Retrieved 2011-02-20. 
  7. ^ "Live Q&A with Soulja Boy". Billboard.com. 2010-04-16. Retrieved 2011-02-20. 
  8. ^ "A Long Convo w/ Soulja Boy". Vibe. 13 July 2010. Retrieved 24 July 2010. [dead link]
  9. ^ "Soulja Boy Interview with Billboard Magazine". Youtube.com. Retrieved 2011-02-20. 
  10. ^ [1][dead link]
  11. ^ Koroma, Salima (2011-04-23). "Soulja Boy Blames Interscope For Disappointing Album Sales, Says 50 Cent Pushed Him To Keep Rapping | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved 2011-11-24. 
  12. ^ "Soulja Boy Tell'em - Music Charts". Acharts.us. Retrieved 2010-09-17. 
  13. ^ "Interview: Soulja Boy Talks Lil B, Problems With Mr. Collipark, & His Disappointing Album Sales". Complex. Retrieved 2011-11-24. 
  14. ^ Phillips, Rashad (2010-11-08). "Soulja Boy Shares Lessons Learned From Kanye West And 50 Cent | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHopDX. Retrieved 2011-02-20. 
  15. ^ "Blowing Me Kisses - Single by Soulja Boy - Download Blowing Me Kisses - Single on iTunes". Itunes.apple.com. 2010-08-31. Retrieved 2010-09-17. 
  16. ^ "Soulja Boy’s Album Pushed Back". Rap-Up.com. 2010-08-25. Retrieved 2010-09-17. 
  17. ^ "Speakers Going Hammer [Explicit]: Soulja Boy Tell'em: MP3 Downloads". Amazon.com. Retrieved 2011-02-20. 
  18. ^ "Video: Soulja Boy f/ 50 Cent – ‘Mean Mug’". Rap-Up.com. 2010-11-17. Retrieved 2011-02-20. 
  19. ^ Jeffries, David Review: DeAndre Way. Allmusic. Retrieved on 2010-11-30.
  20. ^ [2]. Entertainment Weekly. Retrieved on 2010-11-30.
  21. ^ a b [3]. HipHopDX. Retrieved on 2011-07-30.
  22. ^ [4]. PopMatters. Retrieved on 2011-07-30.
  23. ^ a b [5]. Rolling Stone. Retrieved on 2011-07-30.
  24. ^ [6]. Slant Magazine. Retrieved on 2010-11-30.
  25. ^ [7]. Washington Post. Retrieved on 2010-11-30.
  26. ^ "The DeAndre Way Reviews, Ratings, Credits, and More at Metacritic". Metacritic.com. 2010-11-30. Retrieved 2011-02-20. 
  27. ^ "Editorial : Hip-Hop Collector’s Item “The Deandre Wayâ€? Copy 1 of 13,360". Allhiphop.com. Retrieved 2011-02-20. 
  28. ^ Kaufman, Gil (2010-12-08). "Black Eyed Peas Settle For #6 As Susan Boyle Rules Billboard - Music, Celebrity, Artist News". MTV. Retrieved 2011-02-20. 
  29. ^ ALLEN JACOBS (February 9, 2011). "Hip Hop Album Sales: The Week Ending 2/6/2011". Hip Hop DX. Cheri Media Group. Retrieved 9 February 2011. 
  30. ^ J-23 (2010-11-12). "Cover & Tracklisting Revealed For Soulja Boy's "The DeAndre Way" | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHopDX. Retrieved 2011-02-20. 
  31. ^ "The DeAndre Way (Deluxe Version): Soulja Boy Tell'em: MP3 Downloads". Amazon.com. Retrieved 2011-02-20. 
  32. ^ "Soulja Boy – Chart History: The Billboard 200". Billboard (Prometheus Global Media). Retrieved 2014-07-19. 
  33. ^ "Soulja Boy – Chart History: Top R&B/Hip-Hop Albums". Billboard (Prometheus Global Media). Retrieved 2014-07-19. 
  34. ^ "Soulja Boy – Chart History: Top Rap Albums". Billboard (Prometheus Global Media). Retrieved 2014-07-19. 
  35. ^ "The DeAndre Way [Explicit]: Soulja Boy Tell'em: Amazon.fr: Téléchargements MP3". Amazon.fr. 1970-01-01. Retrieved 2011-02-20. 
  36. ^ "The DeAndre Way (Deluxe Version) [Explicit]: Soulja Boy Tell'em: MP3 Downloads". Amazon.com. Retrieved 2011-02-20. 
  37. ^ "Deandre Way: Soulja Boy: Amazon.co.uk: Music". Amazon.co.uk. Retrieved 2011-02-20. 
  38. ^ "The Deandre Way: Soulja Boy: Amazon.de: Musik". Amazon.de. Retrieved 2011-02-20.