Blue was a 24-hour music video channel that broadcast exclusively for Greek viewers in North America and Australia; it was wholly owned by Antenna Group in affiliation with Greece's MAD TV music station. It officially launched in the USA in August 2006 on the Dish Network platform.
Blue featured music content including video clips from Greece's top artists, concerts, exclusive interviews and other special programming. Antenna has united with Greece's premier music service, MAD TV, giving it access to MAD TV's vast library of musical content including 17,000 video-clips, 70,000 songs and over 1,000 hours of live concert footage. Blue was similar to MAD TV's own international music channel, MAD World, which was available to viewers in Australia and the Pacific Rim until 2012.
On April 27, 2010, it was removed from Dish Network in the United States and subsequently launched in Australia later that year on the World Media platform. In 2011, World Media dropped the channel from their lineup and it subsequently ceased operations.
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