Blue Moon (beer)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Blue Moon
Blue Moon Beer.svg
Manufacturer Blue Moon Brewing Co. (MillerCoors)
Introduced 1995
Alcohol by volume 5.4%[1]
Style Witbier

Blue Moon Belgian White, a Belgian-style witbier brewed by Blue Moon Brewing Co. originally in Golden, Colorado, was launched in 1995. Blue Moon Brewing Co. is a part of Tenth and Blake Beer Company, the craft and import division of Chicago-based MillerCoors. In Canada, Blue Moon Belgian White is marketed as the beer Rickard's White and is brewed in Montreal, Quebec.[2] Originally called Bellyslide Belgian White, it was created by Keith Villa, a brewer at Coors Field's Sandlot Brewery (the onsite brewery owned by the Molson Coors Brewing Company). Blue Moon from the Montreal site is also sold in the USA and exported to Europe.[3] The beer is orange-amber in color with a cloudy appearance because it is unfiltered. Blue Moon has a more pronounced orange flavor than many other beers of the style, and also has a slightly sweet flavor. The grain bill for Blue Moon includes malted barley, white wheat, and oats.

Some weiss, hefeweizen and Belgian wit beers are commonly served with a slice of lemon in North America.[citation needed] Blue Moon is sometimes served with a slice of orange, which its brew masters claim accentuates the flavor of the brew.[4] Keith Villa admitted the orange slice garnish was mostly for attention-getting when Blue Moon is served in a bar.[5]

Blue Moon is available in cans, bottles and kegs, and has 5.4% alcohol by volume.[6] In Oklahoma, Minnesota, Colorado and Utah, the alcohol content of all Blue Moon beers bought in grocery or convenience stores is 3.2% alcohol by weight (approximately 4.0% alcohol by volume). Blue Moon Brews and Seasonal Brews sold in liquor stores are 5.4% by volume.

Blue Moon is brewed with coriander. This ingredient may potentiate the anxiolytic effects of the alcohol content, with studies showing anxiety-reduction in mice administered with coriander.[7][unreliable source?][dead link]

Contents

Awards [edit]

  • 1995 World Beer Championship gold medalist, White Beer category
  • 1996 World Beer Championship silver medalist, White Beer category
  • 1997 World Beer Championship silver medalist, White Beer category
  • 2008 World Beer Cup gold medalist, Specialty Honey Lager or Ale category for Blue Moon's Honey Moon
  • 2008 World Beer Cup silver medalist, Fruit and Vegetable Beer category for Chardonnay Blonde
  • 2008 World Beer Cup Champion Brewery - Large Brewing Company

Naming controversy [edit]

In 1999, the Confederation des Brasseries de Belgique (The Confederation of Belgian Breweries) sued the then-named Coors Brewing Company over its use of the term "Belgian White." The CBB alleged Coors' advertising was misleading, and could confuse American consumers into believing Blue Moon was made in Belgium. Coors at first responded by adding "Made in USA" and "Belgian-style" in small print to the bottle labels, but refused to change its advertising or packaging.[8]

Coors eventually settled out of court with the CBB, agreeing to change the labeling to "Belgian-style Wheat Ale." Additionally, the CBB distributes the beer to conglomerates in European countries.[9]

The New Belgium Brewery, which makes Fat Tire Amber Ale, also complied with the CBB's request for name changes.[10]

Variations of Blue Moon [edit]

In addition to their original Belgian White variety, Blue Moon Brewing Company offers Blue Moon Summer Ale, renamed Honey Moon in 2006. According to the bottle, "This ale beer is brewed with clover honey, orange peel, pale malt, and malted white wheat." This ale was a first place winner in the Specialty Honey Lager or Ale category at the Great American Beer Festival in 2006.[11] Honey Moon contains 5.2% alcohol by volume in a standard 12 fluid ounce bottle.

During the autumn months, Blue Moon provides Blue Moon Pumpkin Ale, renamed Harvest Moon in 2007. This variety contains the flavors of pumpkins and other autumnal spices. Harvest Moon is typically available in bottles from mid-September through December. It contains 5.7% alcohol by volume in a standard 12 fluid ounce bottle.

Blue Moon offers Blue Moon Winter Abbey Ale during the winter season. Its name was changed to Full Moon with the subtitle "Blue Moon Winter Ale" in 2007. It is described on the bottle as a "winter seasonal ale that blends three varieties of slow roasted malts and multiple hops to deliver exquisite aroma and taste". It is brewed with natural flavor and a caramel color. Full Moon contains 5.6% alcohol in a standard 12 fluid ounce bottle.

In spring, Blue Moon provides Blue Moon Spring Blonde Ale, originally known as Rising Moon. The back of the bottle reads "Celebrate the end of winter with Blue Moon Spring Ale. This smooth, balanced ale is brewed with three varieties of specialty malts and an infusion of fresh Kaffir lime leaves and lime peel to bring out the freshness of spring." In 2011 the recipe was changed removing the Kaffir lime leaves. The new recipe focuses more on orange and lemon peel to add the citrus flavors.

It addition to its seasonal brews, Blue Moon released a pale ale called Pale Moon in 2008, with filings commenced to create a Pale Moon Light.

Blue Moon released a revamped and renamed set of seasonal beers starting with the Winter Abbey Ale, in 2010.[12] The bottle reads, "This copper-colored ale is crafted with roasted malts, Belgian sugar and a touch of wheat for a rich caramel flavor and a smooth toffee finish."

Blue Moon brews [edit]

  • Blue Moon (1995) (originally Bellyslide Belgian White)
  • Blue Moon Pale Ale (2008) (originally Pale Moon)
  • Winter Abbey Ale (2010) (formerly Full Moon (2006), originally Blue Moon Winter Ale)
  • Spring Blonde Wheat Ale (2011) (formerly Rising Moon (2007), originally Blue Moon Spring Ale) - Valencia Grove Amber (2013) is the current Spring Seasonal Collection
  • Summer Honey Wheat Ale (2011) (formerly Honey Moon (2006), originally Blue Moon Summer Ale)
  • Harvest Pumpkin Ale (2011) (formerly Harvest Moon (2006), originally Blue Moon Pumpkin Ale)
  • Spiced Amber Ale (2011)
  • Farmhouse Red Ale (2012)
  • Valencia Amber Ale (2012) (included in the Spring 2012 Brewmaster's Sampler)
  • Agave Blonde Ale (2012) (included in the Summer 2012 Brewmaster's Sampler)
  • Caramel Apple Spiced Ale (2012) (included in the Fall 2012 Brewmaster's Sampler) - Commemorating Lunar Blue Moon August 31, 2012 & September 1, 2012
  • Sunshine Citrus Blonde (2013) (included in the Spring 2013 Brewmaster's Sampler)

Popular culture [edit]

Jamband musician and radio disc jockey Keller Williams is sponsored by Blue Moon beer and often announces on air that he is going to go "shotgun a few Blue Moon beers" or "pause for the cause" as advertisement for them.

According to TMZ.com, flight attendant Steven Slater grabbed two Blue Moon beers before making his infamous slide down an emergency chute on a JetBlue Airways plane.[13]

Cambridge Police Sgt James Crowley drank Blue Moon with an orange slice at the "beer summit."[14]

During a filmed interview with BBC Radio 1's Chris Stark, Mila Kunis said Blue Moon is her favorite beer.[15]

See also [edit]

References [edit]

  1. ^ Coors.com Nutrition Information
  2. ^ It's Blue Moon in the U.S., but we know better (Montreal Gazette)
  3. ^ [1]
  4. ^ Blue Moon Brewing Company, accessed April 28, 2012
  5. ^ Blue Moon Beer, Reveries.com, November 22, 2006
  6. ^ "MillerCoors Beers". MillerCoors.com. Retrieved 2012-09-14. 
  7. ^ "Ancient Secrets of Spice | Reader's Digest". Readersdigest.ca. Retrieved 2012-08-01. 
  8. ^ Belgian Brewers Group Sues Coors; Alleges America's 3rd Largest Brewer Misleads Consumers., Business Wire, November 18, 1999
  9. ^ Coors agrees to change Blue Moon labeling - Brief Article, Modern Brewery Age, December 11, 2000
  10. ^ Belgian brewers sue Coors, Realbeer.com, November 19, 1999
  11. ^ 2006 Winners, Great American Beer Festival
  12. ^ "Age Verification". MillerCoors. Retrieved 2012-08-01. 
  13. ^ "Slater's Emergency Beer -- Twice in a Blue Moon". 2010-08-14. 
  14. ^ ((cite web | url = http://abcnews.go.com/Politics/story?id=8208602&page=1#.UJKQ2MXBGwA/ | title = Obama, Biden Sit Down for Beers With Gates, Crowley | date = 2009-07-30 ))
  15. ^ ((cite web | url = http://www.youtube.com/watch?feature=player_embedded&v=z4Ezruu1oeQ#t=249s | Mila Kunis talks to Chris Stark off the Scott Mills show on Radio 1 | date = 2013-03-04 ))

External links [edit]

Retrieved from "http://en.wikipedia.org/w/index.php?title=Blue_Moon_(beer)&oldid=555184753"