Blue Nile Inc.

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Blue Nile Inc.
Type Public (NASDAQ)
Founded 1999
Headquarters United States Seattle, Washington, USA
Key people CEO: Diane Irvine
Industry Retail
Products Diamonds & Jewelry
Revenue $319 million USD (Dec 2007)
Employees 191[1]
Website www.bluenile.com

Blue Nile Inc. (NASDAQNILE) is an online retailer of jewelry, including diamonds. Blue Nile was founded in 1999 and today is the largest online retailer of certified diamonds. Internet Retailer magazine listed Blue Nile as the web leader in the Jewelry category for 2007, and Forbes magazine has listed Blue Nile as its favorite online jeweler 2000-2006.

Blue Nile is based in Seattle, Washington. Blue Nile competes with traditional jewelry stores such as Tiffany & Co., and Cartier and also online retailer stores such as WorldJewels.com, Ice.com, and TowerOfJewels.com.

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