Blue Wall Cafe

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Blue Wall Cafe is a former dive bar and current restaurant at the University of Massachusetts Amherst. Opening inside the Murray D. Lincoln Campus Center in the 1970s, the bar made upwards of $600,000 in the late 1970s (over $2,300,000 in 2013 dollars), and went through 1,800 kegs a year. This made it one of the largest beer-consuming establishments in the Northeastern United States. Following the raising of the drinking age to 21 in the United States, the bar experienced a decline in sales, before finally going dry in the 1980s.[1] In the early 2000s, alcohol was again served,[2] although it proved to be unprofitable.

Today, the Blue Wall Cafe occupies the site of the former bar, and serves students daily meals.


  1. ^ Pritchard, Marietta (Summer 1998). "". UMass Magazine. Retrieved 30 December 2013. 
  2. ^ Bucholz, Sarah (28 March 2003). "Alcoholic beverages return to Blue Wall". The Campus Chronicle. Retrieved 30 December 2013. 

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Coordinates: 42°23′29.72″N 72°31′36.11″W / 42.3915889°N 72.5266972°W / 42.3915889; -72.5266972