Bluebird Foods

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Bluebird Foods Ltd is a New Zealand division of the U.S. based PepsiCo corporation, that manufactures snack foods, cereals and muesli bars. All snacks are manufactured at the Bluebird Foods factory in Wiri, Auckland.

History[edit]

Originally part of Goodman Fielder, and then bought by Graeme Hart's Burns, Philp & Co, Bluebird Foods was purchased by snack-food and beverage giant PepsiCo for NZ$ 245m in July 2006. Prior to that, Burns Philp tried to sell Bluebird Foods to Nestlé with the Uncle Tobys sale. Nestlé was not interested and bought only the Uncle Tobys business. In October 2005 Bluebird Foods acquired Krispa and Aztec from Hansells NZ making it one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestlé purchase the Uncle Tobys brand for NZ$1.1 billion. Bluebird Foods was able to use the Uncle Tobys brand until May 2007.

Later in 2008, the company starting using foil to wrap most of their chips instead of the soft plastic material previously used. The soft plastic material is still however used for corn snacks such as Twisties, Burger Rings and Rashuns.

Marketing[edit]

In 2009 Bluebird Foods teamed up with The Rock radio station and rebranded ‘The People's Chip’ campaign from Australia’s radio presenter duo Hamish & Andy.

In Australia the chip flavour as voted for by listeners was gravy, while in New Zealand the flavour selected was marmite & cheese – a flavour already produced by Walkers in the UK who have the same parent company as Bluebird Foods.

Bluebird Brands[edit]

  • Bluebird Original Cut Chips - ready salted/chicken/salt & vinegar/
  • Burger Rings - corn snacks
  • Cheezels - cheese corn snacks
  • Delisio
  • Doritos
  • Grain Waves (multigrain chips)
  • Le Snak
  • Nobby's - peanuts and cashews, imported from fellow PepsiCo company, Smith's Chips in Australia
  • Rashuns - cheese, and cheese and bacon
  • Red Rock Deli - imported from fellow PepsiCo company, Smith's Chips in Australia
  • Rollups
  • Smith Staxs - imported from fellow PepsiCo company, Smith's Chips in Australia
  • Twisties - corn flavoured snacks

Discontinued brands[edit]

  • Aztec Corn Chips - replaced with Doritos[1]
  • Biguns
  • CC's corn chips - replaced with Doritos [1]
  • Krispa Chips
  • Party Corn Chips
  • Sensations
  • Uncle Toby Chewy

References[edit]

External links[edit]