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Bluebird Foods Ltd is a New Zealand division of the U.S. based PepsiCo corporation, that manufactures snack foods, cereals and muesli bars. All snacks are manufactured at the Bluebird Foods factory in Wiri, Auckland. The company now owns the rights to distribute Gatorade in New Zealand.
Originally part of Goodman Fielder, and then bought by Graham Hart's Burns Philp & Co, Bluebird Foods was purchased by snack-food and beverage giant PepsiCo for NZ$ 245m in July 2006. Prior to that, Burns Philp tried to sell Bluebird Foods to Nestlé with the Uncle Toby sale. Nestle was not interested and bought only the Uncle Toby's business. In October 2005 Bluebird Foods acquired Krispa and Aztec from Hansells NZ making it one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestle purchase the Uncle Tobys Brand for NZ$1.1 Billion. Bluebird Foods was able to use the Uncle Tobys brand until May 2007.
In later 2008, the company starting using foil to wrap most of their chips instead of the soft plastic material previously used. The soft plastic material is still however used for corn snacks such as Twisties, Burger Rings and Rashuns.
In 2009 Bluebird Foods teamed up with The Rock radio station and rebranded ‘The Peoples Chip’ campaign from Australia’s radio presenter duo Hamish & Andy.
In Australia the chip flavour as voted for by listeners was Gravy, while in New Zealand the flavour selected was Marmite & Cheese – a flavour already produced by Walkers in the UK who have the same parent company as Bluebird Foods.
Currently the Slogan for the company is "Bluebird's the Word".
- Bluebird Original Cut Chips (Readysalted/Chicken/Salt & Vinegar/The Nations Chip)
- Murphys (Thick Cut Chips)
- Sensations - discontinued and replaced with copper kettels
- Party Corn Chips and replaced with Doritos
- Burger Rings (Corn Snacks)
- Twisties (Corn Snacks)
- Rashuns (Corn Snacks)
- Biguns (cheese) and (cheese and bacon)
- Aztec Corn Chips - discontinued in 2010 and replaced with Doritos
- Krispa Chips - discontinued and replaced with bluebird thins
- Le Snak
- Nobby nuts (imported from fellow pepsico company smith chips Australia)
- smith staxs (imported from fellow pepsico company smith chips Australia)
- Red rock deli (imported from fellow pepsico company smith chips Australia)
- Uncle Toby Chewy - discontinued and replaced with fleming/quaker chewy
- Naked Organics
- CC's (Corn Chips) - also discontinued in 2010 and replaced with Doritos
- Grain Waves (Multigrain Chips)