Bluebird Toys

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Bluebird Toys
Industry Consumer electronics, video game
Fate Merger to Mattel
Founded 1980
Defunct 1998
Headquarters United Kingdom
Key people Torquil Norman
Products Video games, consumer electronics

Bluebird Toys plc was a British toy company. They are responsible for the Polly Pocket brand, Havok wargame and the Disney Tiny Collection. Previous toylines include Manta Force, Oh Penny; the British version of Oh Jenny from Matchbox Toys, Mighty Max and Miniature Thomas and Friends sets.

Torquil Norman started Bluebird Toys in 1980, his first product being the now famous Big Yellow Teapot House. This was one of the first ‘container’ houses which broke away from the traditional architectural style of dolls’ houses in favour of this light and colourful family home. He is also famous for his Big Red Fun Bus and Big Jumbo Fun Plane, Polly Pocket, Lucy Locket (A much larger version of Polly Pocket) and the Mighty Max range, as well as the invention of the plastic lunch box.

The company was taken over by the toy giant Mattel in 1998.


  • Thomas (Small and Large)
  • James (Small only)
  • Percy (Large only)
  • Annie (Large only)
  • Clarabel (Large only)
  • Troublesome Trucks (Small and Large)
  • Terence (Small only)
  • Bertie (Large only)
  • Harold (Small only)
  • Bulstrode (Large only)


  • Thomas and Terence's Quarry Adventure (small)
  • James and Harold's Sky High Adventure (small)
  • Miniature Railway (large)
  • Magnetic Railway (large)

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