||This article appears to be written like an advertisement. (May 2014)|
|Industry||Cosmetics & Beauty|
|Founders||Marla Malcolm Beck
|Headquarters||Georgetown, Washington, DC|
|Number of locations||49 in U.S.|
Bluemercury, Inc. is an American chain of luxury beauty product stores and spas founded in Georgetown, Washington, DC in 1999, by Marla Malcolm Beck and Barry Jon Beck. The Bluemercury chain includes 49 locations throughout the U.S. located primarily in upscale shopping districts.
Bluemercury was founded by Marla Malcolm Beck and her husband Barry Jon Beck in 1999. The inspiration for opening a store came, when Marla Beck was living in Boston and found it difficult to purchase certain items without driving 30 miles. '“It was frustrating. In 1999 you couldn’t find what you wanted, which was a friendly neighborhood store that sold highly selective cosmetics and skin care products.”
Marla Malcolm Beck is the CEO of Bluemercury and leads Bluemercury’s merchandising, marketing, planning and store operations teams. From 1999–2006, she served as Bluemercury Inc.’s Chairman of the Board of Directors.
Barry Jon Beck is the COO and oversees all aspects of Bluemercury’s operations including real estate, product development, finance, and acquisitions. Mr. Beck developed the original store retail model after the acquisition and development of the first Bluemercury store. He currently sits on Bluemercury's Board of Directors, a position he has held since the company's inception.
Brands and Services Offered
Bluemercury carries a variety of beauty products for men and women from over 100 brands including Laura Mercier, Clinique, La Mer, Diptyque, Bobbi Brown, and Oribe, as well as the Beck's private cosmeceutical skincare line M-61 Laboratories.
Spa services range from facials and body treatments to brow styling and waxing. Microdermobrasion is available at select locations.
A majority of stores are located in the northeast. Locations on the East Coast include New York City, Bethesda, Maryland, Philadelphia, Pennsylvania, Boston, Massachusetts and its surrounding areas, Connecticut, and New Jersey, which has more locations than any other state, 11. A number of stores are also found in Metropolitan Washington D.C.
The first Midwestern locations opened in Chicago in 2005, followed by a location in suburban Cleveland in late 2012. In 2013 Bluemercury expanded in the Minneapolis market, as well as Ann Arbor, MI and Metropolitan Detroit. In total eight stores opened in 2013.
In the south stores are located across Virginia, in Jacksonville, FL, and Charleston, SC.
Bluemercury is located in Tucson, AZ, Corte Madera, CA, and Seattle, WA on the West Coast.
New locations are expected to open in Chestnut Hill, MA, Portland, OR, Montclair, NJ, and Atlanta, GA in 2014 as part of 12 to 14 scheduled store openings in the year. Bluemercury will be returning to Atlanta after closing its initial store there in 2009. Another 20 to 25 stores are projected to open in 2015. New stores will be placed in new markets as well as in existing ones.
- Lynch, Maura. "Bluemercury Founder, Marla Malcolm Beck", "Teen Vogue", Washington, DC. Retrieved on 22 August 2012
- Seattle Magazine. "Beauty Emporium Bluemercury To Open at UVillage", Seattle, WA 4 April 2014. Retrieved on 18 April 2014.
- Morell, Katie. "Marla Malcolm Beck of Bluemercury: Building an Empire" Washington, DC 10 December 2012. Retrieved on 6 May 2013