Bluetooth advertising

Bluetooth Advertising is a method of Mobile marketing that utilizes Bluetooth technology to deliver content such as message, information or advertisement to mobile devices such as Cellular phones or Tablet computer. Bluetooth Advertising can also be received via laptop or PDA.

Bluetooth Advertising is permission based advertising, which means that when a mobile device has received a Bluetooth message, the recipient has the choice to either accept or decline the message. The recipient needs to positively indicate that they wish to receive marketing messages.

While not all Bluetooth enabled mobile devices users leaves their Bluetooth activated, they can interact with a sign to encourage them to turn on their Bluetooth to receive the content. The advertiser is required to explain that those marketing messages may contain information about other companies’ products and services, if appropriate. It is highly recommended that the Direct Marketing Associations guidelines are used.

Bluetooth Advertising proximity range

The range and accessibility to most Bluetooth Advertising depends on the receiver equipment.

The average range of Bluetooth Advertising is 15 meters to 40 meters for most Bluetooth enabled mobile devices, although with advances in mobile devices technology, this distance is increasing to reach 250 meters or more in nowadays Smart phones, Tablet computers and other mobile devices.

There are two major kinds of Bluetooth Advertising solutions which are Bluetooth Advertising Hardware solutions with embedded scheduling software system along with Bluetooth dongles to transmit content or Bluetooth Advertising Software solutions.

Bluetooth Advertising content types

Bluetooth Advertising can send file formats like Image files, Ring tone files, vCard, Barcodes, Audio Files, Java Applications, Mobile Applications, Video Files, Text files and theoretically any file format mobile devices can handle.

Bluetooth Advertising applications

Bluetooth Advertising has many applications to serve the different needs. There are no limits to where Bluetooth Advertising can be used. Wherever Bluetooth enabled devices exist, Bluetooth advertising solutions can exist.

Bluetooth Advertising helps individuals, businesses and organizations implement Proximity Marketing by offering superior technology in the following arenas:

• Broadcast location-based coupons.
• Contextual advertising.
• Localized information.
• Gaming and music.
• Content on demand.
• Specific and targeted campaign.

This form of advertising has been in use for quite some time in Europe, as well as various other overseas locations. There are dozens of companies already in full swing or adding to their advertising mix the promotions using Bluetooth Advertising with many more in the start up phase all over the world.