Blurb, Inc.

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Blurb Inc.
Type Private
Industry Self-Publishing
Founded Incorporated 2005
Headquarters San Francisco, CA, USA
Key people Eileen Gittins, CEO
Products BookSmart®, Blurb Bookify™, Blurb plug-in for Adobe® InDesign®, Blurb Add-in for Microsoft Word®, Blurb book module in Adobe® Photoshop® Lightroom® 4 & 5
Employees 120

Blurb is a creative self-publishing platform that enables their users to create, self-publish, promote, share, and sell their own print and ebooks. Blurb offers book-making tools catering to diverse digital skills.


The company was founded in 2005 by Eileen Gittins[1] and funded by Canaan Partners and Anthem Venture Partners. Blurb's headquarters are located in San Francisco, California. Since its inception, Blurb has delivered more than 6 million books created by more than a half million customers. Blurb’s website is translated into 6 languages and the company ships to more than 70 countries and territories.

Time Magazine named Blurb one of 2006's "50 Coolest Web Sites".[2]


Blurb’s book-making tools include BookSmart (a downloadable tool), Bookify (an online tool), and Blurb’s plug-in for Adobe InDesign which allows book makers to design and upload their book’s PDF files from within InDesign itself. Blurb’s add-in for Microsoft Word allows book makers to go from manuscript to book easily. Adobe’s Lightroom 4 & 5 has a built-in Book module that Lightroom users can use to create and upload their books directly to Blurb for printing or for creation in ebook form.

Blurb authors can promote and share their books (including ebooks) using Blurb’s free on-line marketing tools. They can also set their price and sell their books and ebooks in Blurb’s online bookstore. Authors retain 100% of their markup with printed books and 80% of their selling cost with ebooks. Blurb’s print-on-demand technology enables authors to print just as many books are ordered. Blurb offers seven book sizes, hardcover and softcover options, and a range of premium and professional-grade papers and end sheets. Blurb e-books are fixed format, enabling them to retain the same image and text placement when viewed on the Apple iPad as in the printed book version.


  • In April 2008, Blurb is nominated for A 2008 Webby Award[3]
  • In August 2010, Blurb was announced as 2010 AOP Open Award Winner.[4]
  • Blurb was an Inc 500 #1 media company in 2010.[5]


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