|Trading name||Boconcept Holding a/s-b (BOCONB:Copenhagen)|
|Type||Designer and manufacturer of modern design furniture|
|Founded||Herning, Denmark; 1952|
|Founder(s)||Jens Ærthøj Jensen and Tage Mølholm|
|Number of locations||Approximately 300 world-wide|
BoConcept, headquartered Herning, Denmark, is a high-end Danish designer and manufacturer of sleek modern design furniture, with an emphasis on fashion and functionality, that has approximately 300 locations around the world.  It was established in 1952. The company appeals to a younger, "hip" consumer base.
In 1952, Danish craftsmen Jens Ærthøj Jensen and Tage Mølholm opened a furniture factory in Herning, Denmark, which was the beginning of BoConcept. The goal of the founders was to manufacture quality, attractive, functional, good-value furniture.
In 2013, BoConcept collaborated with Mercedes-Benz, the manufacturer of Smart cars, on a new furniture line and Smart car design that highlights their common focus on urban living, functionality, and good design. The idea to collaborate was driven by the fact that the two companies had similar customer demographics: city dwellers in their late 20s to 50s who were high-income and embraced the urban lifestyle. As of April, there were fewer than a dozen Smart ForTwo BoConcept signature cars, but the carmaker plans to start selling them in the Fall of 2013 for approximately $20,000. At the same time, the store is experiencing a high level of sales of clocks resembling the circular dashboard gauges on the Smart car.
BoConcept is today a global retail furniture chain. It has 230 franchise brand stores, and 90 studios. Most of its stores in the United States are on the East Coast. As of 2013, its CEO was Torben Paulin, its CFO was Hans Barslund, and its COO was Troels Dyrup Petersen.
BoConcept manufactures and sells furniture and lifestyle products, including sofas, beds, sofa beds, chairs, stools, armchairs, tables, desks, sideboards, room dividers, TV and stereo units, night stands, mattresses, and wardrobes. It also offers accessories such as mirrors, candlesticks, vases, shelves, bookcases, frames, tableware, footstools, sculptures, wall clocks, cushions, throws, bed covers, duvets,pillows, rugs, door mats, pendants, and lamps. It manufactures furniture in Denmark, as well as in other parts of the world.
Niki and Shaokao Cheng, social movers who are connected to New York celebrities, own all five BoConcept stores in New York City, at which they have hosted art shows by artists such as Julio Gaggia and concert pianist/artist Chau-Giang Thi Nguyen. Their clients include Susan Sarandon, Faye Dunaway, Brooke Shields, P. Diddy, Jay-Z, Mary J. Blige, Estelle, Lil’ Kim, and Patti LaBelle. BoConcept New York's furniture has been featured on shows such as NBC's The Apprentice, Bravo's Queer Eye for the Straight Guy, and Bravo's Kathy Griffin: My Life on the D-List.
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