It is known for its handmade umbrellas and parasols, which are brightly coloured, and often decorated with floral motifs. Festivals are held every year and numerous decorated craft shops and stores exist along the main street in the village in the Lanna Thai style. During the festival time there are contests, The Miss Bo Sang beauty pageant is also held.  In 2013 the 30th umbrella festival was held from the 18-20 January.
The first element bo (Thai: บ่อ) means "well" or "no". The second element sang (Thai: สร้าง) means create or produce.
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