Bob's
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| Type | Public OTCBB: BOBS |
|---|---|
| Founded | 1952 (Rio de Janeiro, Brazil) |
| Founder(s) | Robert Falkenburg |
| Headquarters | Rio de Janeiro, Brasil |
| Industry | Fast food |
| Products | Hamburgers and Milkshakes |
| Employees | 4,000 |
| Parent | BFFC [1] |
| Website | http://www.bobs.com.br/ |
Bob's is the first Brazilian fast food chain, founded in 1952 by the American Brazilian tennis champion Robert Falkenburg, Wimbledon tourney winner in 1948. The first store was open in the borough of Ipanema in Rio de Janeiro.
Falkenburg (also known as "Bob") was the first person to introduce the fast-food concept in Brazil.[citation needed] The first store in Rio, introduced for the first time in the country Hot Dogs, Hamburgers, milkshakes and sundaes. In 1972, however, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).
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[edit] Big Bob
Among the main sandwiches sold by the company, Big Bob is the most popular[citation needed] and it is made of two hamburgers, onions and lettuce. Another very popular item sold by the franchise is the Ovomaltine milkshake.
[edit] Business Model
In 1984, Bob's started a franchising system, opening new stores in Vitória, Espirito Santo. Since then, Bob's has been expanding within Brazil and also in other countries.
Today, there are about 610 [2] stores in every Brazilian state, of which about 320 are franchises. There are also some stores in Portugal (Carcavelos, Algés and Bragança) as well as in Angola.
[edit] References
- ^ http://jbonline.terra.com.br/extra/2008/04/09/e09049678.html Controladora do Bob's lucra 36% mais em 2007 (in Portugese)
- ^ http://cidadebiz.oi.com.br/paginas/43001_44000/43191-1.html AmBev quer desbancar Bob's e McDonald's em número de franquias no país (in Portuguese)
