Bob & Brian

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A logo from Bob And Brian In The Morning

Bob And Brian is a talk radio show based at WHQG in Milwaukee, Wisconsin that broadcasts weekdays from 5:30 a.m. - 10:15 a.m. and repeats as a week-in-review show on Saturday mornings.It is syndicated throughout Wisconsin, and can be heard for free via streaming audio from the official site. Topics of discussion generally include politics, celebrity gossip, and sports, along with the random daily events that happen during the Cast's day.

Longtime friends who grew up in Union Grove, Wisconsin, Bob Madden and Brian Nelson went to high school and technical college together before teaming up to work in radio in January 1981. They had brief stints for stations in Florida, Missouri, Michigan, and Toledo, Ohio, before moving to Milwaukee's 'Lazer 103' WLZR in July 1987 (WLZR has since become WHQG).[1]


Former Affiliates[edit]



  • Bob Madden, 'The Voice Of Beef' — Host (1989-Current) [2]
  • Brian Nelson, 'The Gangster Of Love' — Host (1989-Current) [2]
  • Eric, 'Rock' Jensen — Producer (1996-Current) [2]
  • Carrie Wendt, 'First Lady Of WI — News (1999-Current) [2]
  • 'Sports Donkey', Steve Czaban — Sports (1997-Current) [2]
  • 'Sportsbabe', Stephanie Sutton — News Fill-in (2010-Current)


  • Liz Borden — Traffic (1992–1997); News (1997–1999 ) [3]
  • Duane Gay (1956-2005 RIP) — Guest Commentator; News Fill-in (199X-2005) [3]
  • Marilynn Mee — News (1989-1997); "Jackpot Girl" (1989-2005) [3]
  • Dorene 'Firegirl' Michaels — News & Traffic (????-2004) [3]
  • Jeff Miller aka "The Hawk" & "Jeffrey Goodjudgement" — Producer; (1989–1996)
  • Dan Patrick — Sports (1989–1995) [3]
  • Mark Patrick — Sports (1995–1997) [3]
  • Air Marshall Pedersen — Air Safety (1995–1998); Softball (1998) [3]
  • Steve 'Consumer Of Caffeine' Radke — Backup Producer (????-2011) [3]

Segments, Bits, And Guests[edit]


  • "One Question Line" (7:00) — As stated by Brian: "Where you, yes you, the listener are granted the opportunity to ask one question and one question only. Don't start your questions with 'Can you tell me..., Do you know..., I was wondering..., or My question is...' We reserve the right to end any call at any time for any reason". Friday is reserved for Ladies-Only. Occasionally featured as the "Meow-Meow One Question Line" inspired by Henrietta Pussycat from Mr. Rogers' Neighborhood.[3]
  • "Showbiz News" (7:20) — Commentary on what transpires in the Entertainment (Music, Movies, Television, etc.) industry, with Bob and Brian giving their own personal thoughts on the subject. Also includes information from politics, as it can be what Brian calls 'A Big Show'.[3]
  • "Sports (8:10) — with Steve Czaban" ('It’s Raining Men' by The Weather Girls)
  • "This Day in History" (9:20) — Brian recaps the significant events, births, and deaths of that particular day in history.[3]
  • "Big Time Happy Ha-Ha Super Prize Game Show" (9:45) — An intense (but potentially lucrative) gameshow pitting a phone-in contestant against five randomly drawn questions. Contestants must correctly answer the five contest questions in the order asked to win up to $10,000. If any question is answered incorrectly, the game play will be over and no cash prize will be awarded. Callers may participate only once every 30 days. (segment effective as of Nov. 28, 2011)


  • Gary Graff/ Rabbi of Rock (Music Report on Fridays)
  • Drew Olson ('Play That Funky Music' by Wild Cherry) — Editor at who talks sports and baseball on Wednesdays during the season [3]

Occasional Guests And Friends Of The Show[edit]

  • The Boogie Men — Local Milwaukee band
  • Fireman Jim (Theme From Medical Center) — Fire Safety Expert and Star Wars enthusiast [3]
  • A.J. Christopher — Much-traveled veteran disc jockey [3]
  • Vern Cunningham aka Vern the Carny — Hard of hearing carnie that calls in to talk about life at the fair [3]
  • Santana Dotson ('Atomic Dog' by George Clinton) — Interviewed each Tuesday during the National Football League season to give his insight
  • Jimmy 'Masterlock' Dugan ('Viva Las Vegas' by Elvis Presley) — Gambling 'expert'. Calls in on Fridays during football season to give his picks from unknown locations [3]
  • Seth Grunlode ('Shambala' by Three Dog Night) — Lost (TV show) expert [3]
  • Matt Kenseth ('Dirt Track Date' by Southern Culture On The Skids) — Previously interviewed each Thursday during the NASCAR racing season
  • Kirk Rocker — Shock jock who talks about the Man [3]
  • 'Skip' — Baseball sportswriter with Tourette Syndrome [3]
  • Joe Panos aka Mr. Halloween ('Dance For Halloween' by Chris McKhool) — Former offensive lineman in the NFL for the Philadelphia Eagles and Buffalo Bills; unofficial goodwill ambassador for the Halloween season [3]
  • Mike Toomey ('Batman Theme' from TV series) — Comedian and master impersonator [3]
  • Keith Tozer ('Ole Ole Ole') — Retired soccer player who coaches the Milwaukee Wave of Major Indoor Soccer League
  • Mark Metcalf ('Shama Lama Ding Dong' by Lloyd Williams) — Stage & Screen actor that discusses movie news and reviews [3] (was a weekly segment through May 2013)

Occasional Segments & Bits[edit]

  • Fan Letters — Listeners are given the opportunity to send in stories on various themes throughout the year. The debut series was from a discussion on Boat Launch Disasters. Every letter that is read on the show receives a small prize and gets put into a hopper. At the end of the reading session (which usually lasts one to two weeks with two sets of stories over the course of the show), one letter is selected at random to receive a grand prize that usually has something to do with the theme of the stories sent in. For example, when Camping Stories were read in June 2006, the grand prize winner received a GPS navigation unit and Binoculars.[4]

A compiled list of themes is below:

  • Where you goin', What you takin' — B&B along with Carrie take calls from listeners (usually around major holidays) and simply ask "Where you goin', what you takin'". Callers reply with where they are traveling to and what they are bringing along.[3]


  • "You (Still) Can't Win" (9:45) — Played daily, defunct as of November 2011. An intense (but potentially lucrative) gameshow pitting a phone-in contestant against five randomly drawn questions that Brian selects from a pool of twenty-six. Contestants must correctly answer the five contest questions in the order asked to win. If any question is answered incorrectly, the game play will be over and no prizes will be awarded. This method will continue for each game play until a contestant successfully answers the five contest questions in the order asked. That round will then be over and a new round with a new set of twenty-six official questions and answers will begin the next weekday the game is played. Callers may participate only once per 7 days.[5][6]

Charity & Contributions[edit]

B&B event logos
  • 28 Hour Radiothon — During the second week in April, B&B host the 28 hour Radiothon for the MACC Fund (Midwest Athletes Against Childhood Cancer). The Radiothon includes guest interviews from around the sports and entertainment industry. Donated items ranging from local business establishment products to items collected throughout the year from the many concerts and events 102.9 THE HOG sponsors. Proceeds from the Radiothon go to the MACC Fund.[7]
  • Gutter Bowl — On the last Friday of February, Bob and Brian host a bowling tournament to raise money for the Leukemia and Lymphoma Society of Wisconsin. During the event, various items are given out and contests are held. In previous years, the event has been sponsored by and features Steve Czaban.[3]
  • HOG For Hunger — November around Thanksgiving, the Bob & Brian crew, along with the other rock jocks at the station, have a 3-day remote broadcast where they seek food donations for the Hunger Task Force of Milwaukee. Weather permitting, they are always at a drop off location, and encourage listeners to stop by during the show and donate. Other ways to contribute include dropping off items at a local sponsor or being a patron of various businesses that donate a percentage of the sales.[8]
  • OPEN Golf Outing — Wisconsin’s largest charity golf tournament, held annually on the last Friday in July. Money is raised by purchasing golfing spots either in the morning or afternoon round. A special auction is held to determine who Bob, Brian, and Steve golf with; the highest bidders for both rounds being rewarded with a spot. Steve Czaban shows a custom made video presentation at dinner, and performs a special stunt. In 2009, it was successfully catching a golf ball with a baseball glove from 200 feet away. In 2014 a steam roller (CRUSHZILLA) will destroy Brian's old printer. According to Bob and Brian, it proves former program director John Duncan wrong when he said that the Golf Outing wouldn’t work because their listeners don’t golf.[3]
  • Plane Pull — Hosted every October, the Midwest Airlines sponsored, and B&B presented event features 30 teams of 12 attempting to pull a Midwest Airlines aircraft 15 feet across a tarmac in less than 10 seconds. Teams compete for the top prize of complimentary roundtrip travel to any Midwest Airlines destination compliments of the airline. The second place team receives day packs from The North Face. Money raised goes to the Midwest Athletes Against Childhood Cancer (MACC) Fund.[9][10]

Compilation albums[edit]

Bob and Brian annually release albums containing highlights of the broadcasting year. Albums are available through radio promotions, local vendors, and online. The cover artwork is illustrated by local Milwaukeean Matt Zumbo.[11] Proceeds from the album sales go to the Hunger Task Force of Milwaukee and the Leukemia and Lymphoma Society of Wisconsin.[12]

Bob And Brian CD covers from 2011, 2010, 2009, & 2008

Bob & Brian Albums:

  • 2014 "Shut Yer Gob"
  • 2013 "Toilet Cat" (Contest Names: Wide Open in the No Wake Zone, Hee Na Na, Toilet Cat, Hot Bus Love, Thin-Skinned Ape, Romantic Elephant Ride)
  • 2012 "Average Looking Donkeys" (Contest Names: Double Plus Ungood Pretty, Odd Noggins, Meat Canoe, Calmer Downer of your Throbber, Crosseyed Nipples, Outhouse Commotion, Breasts & Whiskey. Still Braining, Average Looking Donkeys) (Previous Potential Names: Successful Hoarders, Bleeding In The Cheese, Genetic Abomination, Air Blown Tongues, Cross-Eyed Nipples, Outhouse Commotion, Turd Crawling Dwarves, Bacon Spanks The Chicken, Calmer Downer Of Your Throbber, Meat Canoe, Clear As A Bell & Hotter Then Hell, Nuts for Your Groin)
  • 2011 "Scrapbook Of Hate" (Runners Up: Balls On Your Face, Beatdown Battle-Scarred And Numb, Belgium Makeout Scene, Diaper Poopin' Yahoo, Dictator Tour, Duck-Taped Woman, Foot Bondage, Gripping Lips, Haywire Sphincter, Pocket Full Of Toes, Slapin' Bigfoot, Throbbing Rectum Center, Time The Screams, Tongue Dance, Unfortunate Turd of Truth)[13]
  • 2010 "Lick'n The Beaters" (1st runner up Chicken Fried Beaver; 2nd runner up Chapped Peckers). Other runners up: Biscepular Madness, Candy-Chomping Yahoos, Cluck And Wonder, Elephant Hole, Liter Of Men (Fill The Bag), Marijuana Meat Man, Mincing Cup Of Mother Love, PigBomb, Sore Souls, Squirrel Rancher, Wereponies & Wiener Gnats.
  • 2009 "MyFaceTube" (Runners Up: Ass Halo, Can Ape, Caped Ape, Dump Truck Full Of Rubbers, Foot-Fed Fish, Lovesack, ManPile, Morning Warning, Sausage Cruise, Soulless Ass-Pipes)
  • 2008 "Pounded Clowns" (Runners Up: Booger-Talkin' Woman, Sweet Relief)
  • 2007 "Premium Hair Ring"
  • 2006 "The Adventures of Captain Wizzo"
  • 2005 "Mexican Bologna Roll"
  • 2004 "Stench Ranch"
  • 2003 "Albanian Love Stories"
  • 2002 "Horrifying Zubaz"
  • 2001 "By The Numbers"
  • 2000 "Very Close Enemies"
  • 1999 "What A Blast"
  • 1998 "Strange Load"
  • 1997 "Warning: Do Not Eat The Contents Of This Package"
  • 1996 "Individually Twisted"
  • 1995 "Tahellwitchoo"
  • 1994 "Ripped"
  • 1993 "All My Packers II"
  • 1992 "All My Packers"