Bobbi Brown

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Bobbi Brown
Bobbi Brown at 2009 Heart Truth fashion show.jpg
Bobbi Brown backstage at The Heart Truth fashion show in 2009
Born (1957-04-14) April 14, 1957 (age 57)
Chicago, Illinois
Nationality American
Occupation Make-up artist, businesswoman

Bobbi Brown (born April 16, 1957) is a professional makeup artist and the founder and CCO of Bobbi Brown Cosmetics.[1][2][3][4][5] Brown has written eight books about makeup and beauty.[6][7][8] She is the Contributing Beauty & Lifestyle Editor of Health magazine and Beauty & Lifestyle editor of Elvis Duran and the Morning Show radio broadcast.[9][10]

Logo of Bobbi Brown Cosmetics
Bobbi Brown concept store at Britomart in Auckland, New Zealand


Born to a Jewish family in Chicago, Illinois, Brown graduated from Emerson College in Boston with a degree in theatrical makeup.[1][2][6][11] In 1980, she moved to New York City to work as a professional makeup artist.[1][6] Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used at the time.[1][12][13] In 1991, she and a chemist released a line of new lipsticks under the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in New York City.[11] The success of her makeup line led Estee Lauder to buy the company in 1995.[1][2][14] Her work has since been featured on magazine covers such as Elle, Vogue, Self and Town & Country.[2][15][16] Brown was inducted into the New Jersey Hall of Fame as part of the Class of 2013.[3]

Bobbi Brown Essentials[edit]

In 1990, Brown worked with a chemist to come up with ten natural lipstick shades.[6][17] In 1991 the ten shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman.[18] The following year, she released yellow-toned foundation sticks.[18] Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995; Brown retained complete creative control of the makeup line.[17] In 2007, the first freestanding Bobbi Brown Cosmetics retail store opened in Montclair, New Jersey with a makeup school in the back.[1][5] In 2012, Bobbi Brown’s cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies’ total sales.[17] And, as of January 2014, there are now approximately thirty free-standing Bobbi Brown cosmetics stores.[14]

Other Product Lines[edit]

Bobbi Brown has a collection of six fragrances including Bobbi, Beach, Bath, Almost Bare, Bobbi’s Party and Bed.[18][19]

In 2013, Bobbi Brown the person collaborated with Safilo Group S.p.A. to produce an eyewear line, Bobbi Brown Eyewear.[20][21]



Bobbi Brown Cosmetics launched The Pretty Powerful Campaign for Women & Girls on International Women’s Day in 2013.[23] Pretty Powerful supports organizations that seek to empower women through job skills training programs and girls though education.[14][24] Beneficiaries to date include Dress for Success, The Broome Street Academy, and The Girl Rising Fund.[14][25][26]

President Barack Obama appointed Brown to the Advisory Committee for Trade Policy and Negotiation in 2010.[14][27]

Personal life[edit]

Brown is married to Steven Plofker, has three sons and lives in New Jersey.[5][28]


  1. ^ a b c d e f Brown, Bobbi (November 2007). "How I Did It: Bobbi Brown, Founder and CEO, Bobbi Brown Cosmetics". Retrieved 2008-08-02. 
  2. ^ a b c d Welles, Linda (1990-02-04). "Style Makers; Bobbi Brown, Makeup Artist". New York Times. Retrieved 2008-08-02. 
  3. ^ a b Hindash, Saed. "New Jersey Hall of Fame inducts Grover Cleveland, Whitney Houston". Retrieved 15 February 2014. 
  4. ^ Dougherty, Emily. "The Pretty Powerful Bobbi Brown". Elle. Retrieved 15 February 2014. 
  5. ^ a b c d Donelson, Sophie. "Bobbi Brown". TimeOut New York. Retrieved 15 February 2014. 
  6. ^ a b c d Muther, Christopher. "Makeup class". The Boston Globe. Retrieved 15 February 2014. 
  7. ^ "Bobbi Brown’s winter beauty tips". The Today Show. Retrieved 15 February 2014. 
  8. ^ Snyder, Brianna. "Bobbi Brown’s new book shows how makeup can bring out the best in us". Times Union. Retrieved 15 February 2014. 
  9. ^ "Beauty Tips From Bobbi Brown". Health. Retrieved 15 February 2014. 
  10. ^ "Bobbi Brown-- Our New Beauty & Style Expert". Elvis Duran and the Morning Show. Retrieved 15 February 2014. 
  11. ^ a b c Danielle Cantor. ""Bobbi Brown"". Jewish Women's International, Jewish Woman Magazine. Retrieved January 20, 2012. 
  12. ^ Long, April. "Beauty Insider: Bobbi Brown". Elle. Retrieved 15 February 2014. 
  13. ^ "Bruce Weber Shoots Beauty Queen Bobbi Brown as Her Brand Turns 20". Barney's New York. Retrieved 15 February 2014. 
  14. ^ a b c d e "What beauty means to an industry icon". AM New York. Retrieved 15 February 2014. 
  15. ^ "Voguepedia: Bobbi Brown". Vogue. Retrieved 15 February 2014. 
  16. ^ Lawson, Carol. "Bobbi Brown Puts Best Faces Forward". The New York Times. Retrieved 15 February 2014. 
  17. ^ a b c Buck, Joan Juliet. "The Mogul Next Door". The New York Times. Retrieved 15 February 2014. 
  18. ^ a b c d "The 411: Bobbi Brown". Style. Retrieved 15 February 2014. 
  19. ^ "Bobbi Brown, fragrance collection". The Perfume Girl. Retrieved 15 February 2014. 
  20. ^ "Bobbi Brown debuts new eyewear line". New York Daily News. Retrieved 15 February 2014. 
  21. ^ "Bobbi Brown Debuts Eyewear Collection". BWW Fashion World. Retrieved 15 February 2014. 
  22. ^ "Children's Best Sellers". The New York Times. Retrieved 15 February 2014. 
  23. ^ Beresiner, Sophie. "Bobbi Brown is Pretty Powerful". Elle UK. Retrieved 15 February 2014. 
  24. ^ Kaiser, Rachel. "Girl Power! Bobbi Brown's Pretty Powerful Campaign". Vanity Fair. Retrieved 15 February 2014. 
  25. ^ "Dress for Success: Who We Are: Sponsors". Retrieved 2008-08-02. 
  26. ^ Del Russo, Maria. "Bobbi Brown Makes Women Pretty and Powerful". Pop Sugar. Retrieved 15 February 2014. 
  27. ^ "Advisory Committee for Trade Policy and Negotiations". Office of the United States Trade Representative. Retrieved 15 February 2014. 
  28. ^ Galant, Debra. "The Makeup Maven of Montclair", The New York Times, February 16, 2003. Accessed November 28, 2007.

External links[edit]