Bobby Friction

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Bobby DJing in Preston for a Radio 1 event

Paramdeep Singh Sehdev (Punjabi: ਪ੍ਮਦੇਵ ਸਿੰਘ ਸੇਧੇਵ) (born 21 August 1971, Hammersmith),[1] better known as Bobby Friction, is a DJ, television presenter and radio presenter from west London.


Sehdev joined BBC Radio 1 in 2002 co-hosting the Sony Gold award winning show, ‘Bobby Friction & Nihal’, and in 2005 joined the BBC Asian Network presenting the station’s Saturday afternoon ‘Album Chart Show’, before moving to ‘The Mix’, on Sunday afternoons. Sehdev also won his second Gold Sony award in 2005 for his BBC documentary ‘Vote Friction’, and then in 2006 he started his weeknightly ‘Friction’ show on the Asian Network. The show, seen by many worldwide as ‘the definitive’ Asian music show, won Sehdev his third Sony Gold in 2007 and in 2009 it won him "Best Radio Show" at the UK Asian Music Awards (UK AMA).[2] In 2011 it won Best Radio Show again at the UK AMA.[3] Since December 2012 he presents a weekly radioshow on East Village Radio: Friction on EVR.


  1. ^ Births in England and Wales 1837-2006
  2. ^ "2009 UK AMA Award Winners - on". March 6, 2009. Retrieved 24 August 2010. 
  3. ^ Jas Sembhi (March 10, 2011). "2011 UK Asian Music Awards Winners". Retrieved 13 March 2011. 

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