Bodega Aurrerá
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Bodega Aurrera is a Mexican discount-store owned by American discount chain Wal-Mart. The chain was first established in 1970 in Mexico City. Though every Aurrerá store was converted into Wal-Mart, both Aurrerá and Bodega Aurrera names survived, the first as a product brand and the latter as a store.
[edit] History
In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrera thinking in a supermarket model, with household items and clothing at cheaper prices. Aurrera in Basque means “Come on” .
- 1958: Opens the first store Aurrera, with the branche Bolívar.
- 1960: Begins to operate stores Superama 1960.
- 1964: Starts operations Vips Restaurants 1964.
- 1970: Begins Suburbia and Bodega Aurrerá operations.
- 1976: Inaugurate First Distribution Center in Mexico (in Spanish, CEDIS).
- 1978: Opening of restaurants El Portón (The Gate).
- 1986: Makes the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
- 1990: Aurrerá starts the barcode system in Mexico.
- 1991: Wal-Mart and Cifra makes a joint venture. Creation of the International Division of Wal-Mart Stores and signed a partnership agreement with Cifra. Born the first Sam's Club in Mexico.
- 1993: Began operations Wal-Mart Supercenter. The supermarkets Aurrerá changes style and design in Walmart stores.
- 1994: They're joined Suburbia and Vips inner the association Cifra/Wal-Mart Distribuidora, S.A. de C.V.
- 1997: Wal-Mart buys most of the shares and acquiring control of the company.
- 2000: Grupo Cifra renames figure at Wal-Mart de Mexico.
- 2001: Aurrera stores become Walmart Supercenters and Warehouse Aurrera.
- 2005: Walmart Mexico makes the stores Mi Bodega Aurrera currently has over 50 units in various parts of the Republic. It's a variant of Bodega Aurrera, with less area and products.
- 2007: Bodega Aurrera has about 300 units driving prices lower for much of the Mexican Republic.
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