Bodega Aurrerá

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Bodega Aurrera
Type Subsidiary
Industry Retail
Founded 1958 as Aurrerá
Headquarters Mexico City, Mexico
Owner(s) Walmart
Parent Walmart de México y Centroamérica
Bodega Aurrera Store in Puerto Peñasco, Mexico
A Bodega Aurrera Store in Piedras Negras, Coahuila

Bodega Aurrera is a Mexican discount-store owned by American discount chain Walmart. The chain was first established in 1970 in Mexico City. Though every Aurrerá store was converted into Walmart, both Aurrerá and Bodega Aurrera names survived, the first as a product brand and the latter as a store.

History[edit]

In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrera thinking in a supermarket model, with household items and clothing at cheaper prices. Aurrera in Basque means “Come on” .

  • 1958: Opens the first store Aurrera, with the branche Bolívar.
  • 1960: Begins to operate stores Superama 1960.
  • 1964: Starts operations Vips Restaurants 1964.
  • 1970: Begins Suburbia and Bodega Aurrerá operations.
  • 1976: Inaugurate First Distribution Center in Mexico (in Spanish, CEDIS).
  • 1978: Opening of restaurants El Portón (The Gate).
  • 1986: Makes the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
  • 1990: Aurrerá starts the barcode system in Mexico.
  • 1991: Walmart and Cifra makes a joint venture. Creation of the International Division of Walmart Stores and signed a partnership agreement with Cifra. Born the first Sam's Club in Mexico.
  • 1993: Began operations Walmart Supercenter. The supermarkets Aurrerá changes style and design in Walmart stores.
  • 1994: They're joined Suburbia and Vips inner the association Cifra/Walmart Distribuidora, S.A. de C.V.
  • 1997: Walmart buys most of the shares and acquiring control of the company.
  • 2000: Grupo Cifra renames figure at Walmart de Mexico.
  • 2001: Aurrera stores become Walmart Supercenters and Warehouse Aurrera.
  • 2005: Walmart Mexico makes the stores Mi Bodega Aurrera currently has over 50 units in various parts of the Republic. It's a variant of Bodega Aurrera, with less area and products.
  • 2007: Bodega Aurrera has about 300 units driving prices lower for much of the Mexican Republic.
  • 2012: Bodega Aurrerá has 372 stores.

See also[edit]

References[edit]

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