"[...] It was never my goal to break some kind of a world record in how many songs I could release in a year. Although I think it would count as a pretty good attempt, it’s been about the process for me. It’s been very interesting to try and figure out a more organic way of making music. A way that is unbiased and has it’s starting point in what feels logical to me, but also to the listeners.
Even though it was never a conceptual idea, but a practical solution to the problem of getting bored with just doing one thing at a time, it has influenced not only the music, but all the visual content for the album as well. And the way I’ve communicated with press and listeners. [...]"
— Robyn explaining the concept of the Body Talk series
In an interview with Swedish magazine Bon, Robyn announced that she had plans to release three new albums in 2010. She said, "I got all these great songs so why not? [...] It's been 5 years since Robyn and I didn't want to wait with a release until they are all recorded, so I decided to start putting them out right away." Robyn told Popjustice journalist Peter Robinson, "It's been a long time since I actually made a record! And I was thinking of how to shorten that time down and Eric, my manager, came up with the idea of what if I just start releasing songs, then I can tour them, then I can make some more songs. We started working like that. I think once it starts it will make more sense – you can just keep releasing stuff without the long breaks."