Body on Tap

Body on Tap shampoo was created in 1978 by Bristol-Myers Products, then the health & beauty aids division of Bristol-Myers. It came in an “oily”, “normal” and “dry” formula, and was packaged in a 7oz, 11oz and 15oz sizes as well as a small sample size and even a promotional blister pack.

The original formula contained 1/3 beer which people used to believe made hair fuller and softer. Whether it was the beer which enhanced the fullness and softness of the hair or not, the shampoo did leave hair very soft and full, especially after blow drying.^{[citation needed]} The shampoo is able to achieve this by not leaving any residue on the scalp or hair shafts.

Initially, the product was bottled and packaged in the Bristol plant in Ladue, Missouri - the old Grove Laboratories facility. The site has since been sold and is now a shopping center.

Later, in a corporate reorganization, the Bristol-Myers Clairol Division produced the product in their Stamford, Connecticut plant for a while, before it was withdrawn from the market. The brand name was later sold and a reformulated product (no beer in the ingredients list). Body on Tap comparative advertising was the subject of a lawsuit in 1981 between Vidal Sassoon and Bristol-Myers. (661 F.2d 272).

Currently Body on Tap shampoo is available exclusively at The Vermont Country Store [1] in an updated package with contemporary, better quality ingredients. True to the original formula, the product contains barley and hops. The Vermont Country Store is also the exclusive source of nostalgic shampoos Lemon Up and Gee, Your Hair Smells Terrific.