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Jump to: navigation, search is an American online retailer sports supplements and nutritional products based in Meridian, Idaho, United States. was founded in 1999 in Boise, Idaho by then 21-year-old CEO Ryan R. DeLuca[1] In July 2006, Milestone Partners acquired a majority interest in for an undisclosed amount. In January 2008, Liberty Media Corporation acquired a controlling stake in The Wall Street Journal reported the sale was for more than $100 million.[2] is part of the Liberty Interactive unit. employs 650 workers between the Boise headquarters and four warehouses in Idaho, Florida, Nevada, and Pennsylvania.[1] In 2005, was ranked No. 230 on Inc.'s 500, a list of the nation's fastest-growing private companies. had over 100,000 daily and 3,100,000 monthly unique visitors in November 2007.[3]

In addition to its namesake website which is an online store with editorial content and forums related to the bodybuilding and fitness industry, also operates and markets its own line of sports nutrition products under the brand name Platinum Series.

Notable incidents[edit]

Misbranded Drugs[edit]

In 2007, the FDA started a criminal investigation of Between February 2008 and August 2009, an FDA special agent made four purchases from the company. The investigator stated that 23 of the 31 products he bought contained one or more of five anabolic steroids. He said he believed that the products were falsely and misleadingly labeled as dietary supplements.

In September 2009, authorities raided’s headquarters in the SilverStone Corporate Center and its Boise warehouse, seizing cans, bottles, merchandise and business records.[4]

In May 2012,'s CEO Ryan Deluca, and President Jeremy Deluca were formally charged with introducing misbranded drugs. was fined US $7 million and the CEO and President both personally fined $600,000.[5]