Bollywood 100 Crore Club

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Bollywood 100 Crore Club is an unofficial designation "formed" by the Indian trade and the media, related to films that have net INR 100 crore or more in India after deducting the Entertainment tax.[1] As of 2012, the 100 crore box office target had become "a new benchmark for a film to be declared a hit" [2] and those affiliated with the 100 Crore Club were considered part of the "elite strata" within the Bollywood film community.[3] In their annual awards for 2012, Zee Cine Awards added a category "The Power Club Box Office" to recognize directors whose films had reached the 100 crore mark.[4] The 100 Crore Club designation has replaced previous Bollywood indications of success which had included great music, the "Silver Jubilee"[5] or the "Diamond Jubilee" (films that ran for 75 weeks in theatres).[6] The concentration on reaching the club has been criticised, with Arshad Warsi stating, "I find this whole Rs. 100 crore club very stupid. How can every film releasing lately do a business of Rs. 100 crores all of a sudden? Instead of this, we need to concentrate on making good films."[7]

The Hindustan Times claims that their magazine Brunch coined the term.[8] Initially the term applied only to the lead male actor.[1] Komal Nahta stated that "excluding women from the group is characteristic of an industry which exercises gender discrimination more than other industries."[1] By 2013, the usage had expanded to variously include the film itself, the director,[4] and the lead actress.[9]

The 100 crore domestic box office became possible in part because of a steady rise in the ticket price, a tripling in the number of theaters and an increase in the number of prints of a film being released.[10] However, DNA reported that "Filmmakers and distributors too are known to leave no stone unturned in their attempt to cross over to the right side" of the 100 crore mark."[4] The Times of India canceled its "Box Office" column in November 2013 because "The stakes of filmmakers have increased so much that they are willing to go any distance to manipulate and jack up their numbers to beat each other's records." and the Times felt they were no longer able to provide accurate enough figures because "Films that have not reached the '100 crore mark but are close will insist that they have reached the `100 crore figure as they can't resist being in the '100 crore club.'"[11]

Shahid Kapoor called the designation a "fad" which was leading to "massy films which are very basic in their understanding and high on entertainment. But if we run only to achieve those figures then we will restrict ourselves as actors"[2] On the other hand, Dibakar Banerjee, while agreeing with Kapoor about the impact on content stated, "I hope the club stays and grows to many more crores. Films as they do more business boost the confidence of audience and investors alike and everybody benefits."[12] Priyanka Chopra said that being part of films in the 100 Crore Club allowed her to also do less commercial "women oriented films", and lamented that as of December 2013 no woman oriented films had achieved the 100 Crore Club designation.[13]

Variations of the "Bollywood 100 Crore Club" came into use, such as the "Bollywood 400 Crore Club" when the film Chennai Express reported box office receipts of 400 crore in 2013,[14] and the "Tollywood 40 Crore Club", which relates to Telugu films that have earned over INR40 crore (US$6.3 million).[15]

See also[edit]

References[edit]

  1. ^ a b c Nahta, Komal (May 31, 2012). "Bollywood's 100 crore club". Hindustan Times. Retrieved 29 December 2013. 
  2. ^ a b PTI (June 18, 2012). "100 crore club is just a fad: Shahid Kapoor". Hindustan Times. Retrieved 29 December 2013. 
  3. ^ Ganti, Tejaswini (2013-03-05). Bollywood: A Guidebook to Popular Hindi Cinema. Routledge. pp. 66–. ISBN 9781136849299. Retrieved 29 December 2013. 
  4. ^ a b c DNA (Jan 20, 2013). "Directors worth Rs100 crore!". Daily News and Analysis. Retrieved 30 December 2013. 
  5. ^ Nandini Raghavendra (Feb 11, 2012). "Business of Bollywood: Why Rs 100 crore is the Biggest Star in Bollywood - Economic Times". Indiatimes. Retrieved 30 December 2013. 
  6. ^ Binoy Prabhakar (Aug 28, 2012). "Business of Rs 100-cr films: Who gets what and why". Indiatimes. Retrieved 30 December 2013. 
  7. ^ Navdeep Kaur Marwah (Feb 26, 2013). "Rs 100 crore club is stupid: Arshad Warsi". Hindustan Times. Retrieved 3 January 2014. 
  8. ^ Khanna, Parul (Dec 6, 2013). "The brave new world of Indie films". Hindustan Times. Retrieved 29 December 2013. 
  9. ^ Joginder Tuteja (September 3, 2013). "Kareena, Asin, Deepika: Bollywood's Rs 100 crore club gals". Rediff.com. Retrieved 30 December 2013. 
  10. ^ Binoy Prabhakar (Aug 26, 2012). "Business of Rs 100-cr films: Who gets what and why". Indiatimes Economic Times. Retrieved 30 December 2013. 
  11. ^ Priya Gupta (Nov 23, 2013). "Box Office column discontinued". Indiatimes. Retrieved 30 December 2013. 
  12. ^ Aditi Pant (December 27, 2012). "I miss Delhi winter: Dibakar Banerjee". Hindustan Times. Retrieved 29 December 2013. 
  13. ^ PTI (Dec 6, 2013). "Films cannot change society: Priyanka". Indiatimes. Retrieved 29 December 2013. 
  14. ^ Anisha Francis (December 1, 2013). "Rohit Shetty dreams of a film city in Goa". Indiatimes. Retrieved 29 December 2013. 
  15. ^ Karthik Pasupulate & Sashidhar AS (April 21, 2013). "40 crores and rising: Telugu film collections". Indiatimes. Retrieved 30 December 2013.