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It covers celebrity news, news features, international and national music news, international and national fashion news, lifestyle and feature articles pegged on news events both national and international that have local interest value. The main paper covers national news. Over ten years of presence, it has become a benchmark for the Page 3 social scene.
It is known for frothy coverage of parties, lifestyle events and feature stories in the city of Mumbai. At worst, certain disgruntled critics dismiss it as a paper that "isn't serious", but its popularity and brand value among its target audience is undeniable. The front page of the paper is one of the most eagerly-read pages in the city of Mumbai.
The Times of India - and thereby the Bombay Times - are market leaders in terms of circulation.
The name of this supplement contains the word Bombay, which is the older Portuguese name of the city. It is not retained in the new supplement Mumbai Mirror that comes with Times of India.
- Bombay Times - Online supplement
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