Bombo Radyo Philippines

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Bombo Radyo Philippines
Basta Radyo... BOMBO!
Type Private (PSEBRP)
Industry radio network
Founded September 4, 1966
Founder(s) Rogelio M. Florete (President and CEO)
Headquarters Iloilo, Philippines
Makati City, Metro Manila, Philippines
Key people Rogelio M. Florete (President and CEO)
Rogelio C. Florete, Jr. (EVP)
Margaret Ruth C. Florete (SVP)
Herman Z. Basbano (VP/COO/Makati office manager)
Elmar C. Acol (Network news director)
Charmy Sabigan (Luzon area manager)
Warren French (Visayas area manager)
Ricky Collado (Mindanao area manager)
Revenue unknown
Net income unknown
Owner(s) Consolidated Broadcasting System, Inc. (CBS)
Newsounds Broadcasting Network, Inc. (NBN)
People's Broadcasting Service, Inc. (PBS)
Website [1]

Bombo Radyo Philippines is one of the largest radio networks in the Philippines spanning across 20 major provinces. It is a conglomeration of three smaller radio networks: Newsounds Broadcasting Network, Inc. (NBN), Mindanao licensee; Consolidated Broadcasting System (CBS), Visayas licensee; and People's Broadcasting Service (PBS), Luzon licensee. It is composed of 20 Bombo Radyo stations and 11 Star FM stations across the Philippines. Bombo Radyo is owned and managed by the Florete Group of Companies which also manages banking and pawnshop operations.

Bombo Radyo Philippines AM division, although not yet having a station in the capital city of Manila (but maintaining a Newscenter In Makati), is by far consistently strong in ratings particularly in the Visayas and Mindanao regions. Its flag ship station, Bombo Radyo Iloilo, based in Iloilo City, has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s. The Bombo Radyo brand has been closely associated with fearless commentaries and controversial exposes against prominent and powerful Filipino politicians, thus making it popular among the masses.[1]

Bombo Radyo slogans[edit]

Branding Slogans
Bombo Radyo Philippines Basta Radyo... BOMBO!
The Number 1 Radio Network in the Country!
Ang Pambansang Radyo ng Pilipinas! (The Philippines' National Radio)
Ang Boses at Puso ng Pilipino (2014 slogan launched at the Top Level Management Conference)

Bombo Radyo stations[edit]

Branding Call-Sign Frequency Power (kW) Location
Bombo Radyo Iloilo DYFM-AM 837 kHz 10 kW Iloilo
Bombo Radyo Baguio DZWX-AM 1035 kHz 10 kW Baguio
Bombo Radyo Laoag DZVR-AM 711 kHz 5 kW Laoag
Bombo Radyo Vigan DZVV-AM 603 kHz 5 kW Vigan
Bombo Radyo La Union DZSO-AM 720 kHz 5 kW San Fernando, La Union
Bombo Radyo Dagupan DZWN-AM 1125 kHz 5 kW Dagupan
Bombo Radyo Tuguegarao DZGR-AM 891 kHz 5 kW Tuguegarao
Bombo Radyo Isabela DZNC-AM 801 kHz 10 kW Cauayan
Bombo Radyo Naga DZNG-AM 1044 kHz 10 kW Naga
Bombo Radyo Legaspi DZLG-AM 927 kHz 12 kW Legaspi
Bombo Radyo Bacolod DYWB-AM 630 kHz 10 kW Bacolod
Bombo Radyo Kalibo DYIN-AM 1107 kHz 5 kW Kalibo, Aklan
Bombo Radyo Roxas DYOW-AM 900 kHz 5 kW Roxas
Bombo Radyo Cebu DYMF-AM 963 kHz 5 kW Cebu
Bombo Radyo Tacloban DYTX-FM 95.1 MHz 10 kW Tacloban
Bombo Radyo Davao DXMF-AM 576 kHz 15 kW Davao
Bombo Radyo General Santos DXES-AM 801 kHz 5 kW General Santos
Bombo Radyo Koronadal DXMC-AM 1026 kHz 5 kW Koronadal
Bombo Radyo Butuan DXBR-AM 981 kHz 10 kW Butuan
Bombo Radyo Cagayan de Oro DXIF-AM 729 kHz 10 kW Cagayan

List of programs of Bombo Radyo Philippines[edit]

(Note: Not all programs are available to Bombo Radyo Stations)

News[edit]

  • Bombo News & Views Morning Edition
  • Bombo News & Views Evening Edition
  • Bombo Balita Alas Syete
  • Bombo Balita Alas Dose
  • Bombo Reports 2nd Edition
  • Bombo Headliners (every hour)
  • Good Morning Philippines (every Sunday)

with Bombo Radyo Regional

(Programs that are aired nationwide through Bombo Newscenter in Makati.)

    • Bombo Network News Morning Edition
    • Bombo Network News Noontime Edition
    • Bombo Network News Evening Edition

with 102.7 Star FM

Commentary[edit]

  • Bombo Reports 1st Edition
  • Bombo Hanay Bigtime
  • Bombo Hanay sa Tanghali
  • Bombo Hanay sa Gabi
  • Bombo Hanay Weekend Edition(every Sunday)
  • Zona Libre
  • Bombo Reports 3rd Edition

Entertainment/Music[edit]

  • Kahapon Lamang
  • Gitara sa Bombo (every Sunday)
  • Bombo Success Stories (every Sunday)
  • Whisper in the Night (every Sunday)

Justice discussion[edit]

  • Dura Lex Sedlex (every Sunday)

Health discussion[edit]

  • Bombo Medico (every Sunday)

Sports discussion[edit]

  • Bombo Sports and Physical Fitness(every Sunday)

Public Service[edit]

  • Negosyo at Empleyo sa Bombo(every Sunday)

Religious Prayer[edit]

  • Holy Rosary

Bombo Radyo Drama Production Center (Baguio City)[edit]

This arm of the radio network has been supplying radio soap opera series for airing at times in between its morning, noon, and evening newscasts and public affairs programs in the Luzon area, notably its Ilocano-speaking populace. Once part of DZWX Bombo Radyo Baguio, It has been spun off in late 2007 as the Saleng Productions (Baguio City) Company ("Saleng" meaning "Pine" in the Ilocano dialect, as it is based in Baguio City). Its most famous productions were "Pagsarmingan" (Ilocano for "Looking Glass"), "Laughingly Yours, Bianong" ("Bianong" is the nickname of Fernando Ubado, one of its talents and scriptwriters), and "Doming Mabalin-Amin" (meaning "Do-It-All Doming"). The latter ended its decades-old run in 2005, when reformatting began.

They also produce special programming for Holy Week.

Significant Productions[edit]

Pagsarmingan[edit]

("Looking Glass") Hosted by senior scriptwriter/director/voice talent Remy Balderas, this program focuses on various situations, and are aimed to teach the listener words of wisdom.

Dagiti Tugot iti Dana ti Biag[edit]

("Footsteps on the Road of Life") In this program, senior scriptwriter and director Remy Balderas reads the letters (and, with the advent of SMS, text messages) of listeners in Ilocandia (the Ilocano-speaking world). These letters and SMS messages often relates the life stories and/or the problems of the letter/SMS sender.

Doming Mabalin-Amin[edit]

This now-classic program featured Doming, a comic artist with a wide imagination, but easily falls asleep. But when he falls asleep, he dreams lots of situations, usually involving his wife and in-laws. Since the program often focuses on his dreams, he is either the hero, antihero, extra, or observer—hence his moniker "mabalin amin," or "do-it-all."

Kapitana Orang[edit]

Written by Jovy Dupais, this is the fourth comedy series done by the production outfit, featuring the fearless, tough Barangay Captain (village leader) Orlanda (but known mostly throughout the drama by her nickname "Orang") and her archenemy Torcuato (because she beat him in the elections). It has spawned a sequel and later evolved into a weekly series.

In the first series, involved in this rivalry is Orang's son Geraldo (a teacher), Torcuato's daughter Vicky (whom Orang derogatorily calls Bekay—because she is Gerald's girlfriend), her mother Lumen (who suspects that Orang is stealing Torcuato from her), and the meddling tattletale Pepito. In later episodes Pepito's rich cousin named Bartolo enters and tries to steal Orang's heart, but has to leave for the United States, leaving to Pepito all of his wealth; as well as Pepito's recently adopted daughter Kimberly, who is "naughtily innocent." Most of the time Orang and Torcuato butt heads and egos, but the funny thing is that it is Orang always lays the smackdown on Torcuato.

In the sequel, it was revealed that Orang's surname is Dimagiba, and her son Gerald has married a girl from the Visayas and has been blessed with a daughter. Also in the sequel, the manly Aldo in the previous series has turned gay and operates a beauty parlor in the village. In any case, the Orang-Torcuato rivalry is still central to the series.

Laughingly Yours, Bianong[edit]

In this program, lead scriptwriter Fernando "Bianong" Ubado reads letters from listeners, mostly problems, and he gives advice. The difference between Remy Balderas' program and his program is that the problems are taken from a funny point of view—where Bianong could see a funny side to these problems. It has been discontinued after running for decades (it outlived Doming Mabalin Amin), but has made a comeback, perhaps due to popular demand, and improved its coverage to include funny and embarrassing experiences sent by its listeners through mail and SMS.

Saripda Salvacion[edit]

This is the production outfit's attempt at a crime series, featuring a female police sergeant. Big-time criminals often boast that they could finish her off, but they always fail. However, for her, she has had some close calls...especially if the criminal is hell-bent on finishing her. There is a new story every week.

Once, There Was A Love[edit]

Obviously inspired by the song, it features situations of unforgettable love, either ending happily or otherwise. The series has a new story every week.

Ti Libro ni Apo Guido (The Book of Apo Guido/Ang Aklat ni Apo Guido)[edit]

This was the outfit's second horror-inspired series, with a new story every week. It ended its run sometime in the mid-80s.

Bombo Radyo Drama Production Center (Iloilo City & Bacolod City)[edit]

This arm of the radio network has been supplying radio soap opera series for airing at times in between its morning, noon, and evening newscasts and public affairs programs in the Western Visayas and parts of Mindanao, notably its Hiligaynon speaking populace. Its most famous productions were "Tuyang Ermitanya", "Condorilla", "Provincial Jail", "Once There was a Love", "Brandon, Alagad sang Kasuguan", "Mga Misteryo Sang Kabuhi" among others.

Significant Productions[edit]

Mga Kasaysayan ni Tuyang Ermitanya (Tuyang)[edit]

This is Iloilo's best, longest running and most-loved comedy show. Set in Barangay Monay, this show tackles varied topics from sex to politics. Famous characters are Tiyo Tagoy and Tiya Alvina, who are constantly at war with each other, thus calling each other as Buklan ("full of boils") and Barikuson ("full of varicose veins"). Also in the cast is Ati, a business-minded native who is also a good sex counselor.

Condorilla[edit]

This show features the adventures of Peping, a ten-year old boy(which seems not to grow up since 1999) who is also the Prince Eczor of the distant planet Tabrix, who is also Condorilla. Half-condor and half-gorilla, this creature always saves the world every time it is in danger in the hands of Braga, Condorilla's eternal nemesis.

Provincial Jail[edit]

This show narrates the story of a letter-sender and how this story leads to the incarceration of some of the characters.

Once There was a Love[edit]

This is the story of every one who has fallen in love and the joy and the pain that it has caused them.

Brandon, Alagad sang Kasuguan[edit]

This is the production outfit's attempt at a crime series. It features Brandon, a strong-willed policeman whose main aim is to eradicate evil in society. This, however, had ended when the writer-director transferred to other production outfit.

Mga Misteryo Sang Kabuhi[edit]

This drama series feature stories focused on unexplained paranormal phenomenon and other strange occurrences.

Bombo Radyo Drama Production Center (Cebu City)[edit]

This arm of the radio network has been supplying radio soap opera series for airing at times in between its morning, noon, and evening newscasts and public affairs programs in Central Visayas and the entire Mindanao, notably its Cebuano-speaking populace. Its most famous productions were "Ang Taxi Driver",etc.

Bombo Radyo Drama Production Center (Tacloban City)[edit]

This arm of the radio network has been supplying radio soap opera series for airing at times in between its morning, noon, and evening newscasts and public affairs programs in Eastern Visayas, notably its Waray-speaking populace. Its most famous productions were,etc.

Star FM[edit]

Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks, is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 14 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections.[2]

Star FM slogans[edit]

Branding Slogans
Star FM The Best Music Station Across the Nation!
Iba ang Dating!
Like mo, share mo!

The Station's Motto is: Upholding Our Commitment to Serve the Nation Through Music and Information

Star FM stations[edit]

Branding Call-Sign Frequency Power (kW) Location
102.7 Star FM DWSM-FM 102.7 MHz 25 kW Metro Manila
89.5 Star FM Baguio DWIM-FM 89.5 MHz 10 kW Baguio
100.7 Star FM Dagupan DWHY-FM 100.7 MHz 10 kW Dagupan
99.5 Star FM Iloilo DYRF-FM 99.5 MHz 10 kW Iloilo
103.7 Star FM Roxas DYRX-FM 103.7 MHz 5 kW Roxas
95.9 Star FM Bacolod DYIF-FM 95.9 MHz 10 kW Bacolod
95.5 Star FM Cebu DYMX-FM 95.5 MHz 25 kW Cebu
96.3 Star FM Davao DXFX-FM 96.3 MHz 10 kW Davao
93.3 Star FM Dipolog DXFB-FM 93.3 MHz 5 kW Dipolog
93.7 Star FM Cotabato DXFD-FM 93.7 MHz 5 kW Cotabato
93.9 Star FM Zamboanga DXCB-FM 93.9 MHz 10 kW Zamboanga

List of Programs of Star FM[edit]

  • Pinoy Morning Na!
  • Morning Starsweep(Stardinas Show)
  • Afternoon Starsweep
  • Evening Starsweep Friendstar Live (Wed & Fri)
  • It's All For You in the Morning
  • It's All For You in the Afternoon
  • It's All For You in the Evening
  • Star Musikainan
  • Twilight Zone Rock Bangin Wednesday
  • Rock Rumble (every Saturday)
  • Saturday Night Sweep
  • Pinoy Memories (every Sunday)
  • All Star Sunday
  • Star Connection
  • Sunday Disco Flashback
  • Friendstar Live
  • Never on Sunday
  • Superstar Sunday
  • Mellow Rock (every Wednesday and Sunday)
  • Sunday Dance Party
  • Stariffic Sunday Mix
  • Vault of Rock
  • Sunday Nightsweep
  • The Perfect 10 Countdown (Every Sunday)

References[edit]

  1. ^ List of Bombo Radyo AM Station retrieved via www.bomboradyo.com 04-15-2009
  2. ^ List of STAR FM Stations Retrieved via www.bomboradyo.com 04-15-2009

External links[edit]