Bon Appétit

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For other uses, see Bon Appétit (disambiguation).
For a definition of the word "bon appétit", see the Wiktionary entry bon appétit.
Bon Appétit
BonAppetitMagazineAugust1981.jpg
August 1981 issue
Editor Adam Rapoport
Categories Food
Frequency Monthly
Publisher Pamela Drucker Mann
Total circulation
(2013)
1,529,385[1]
First issue  1956 (1956-month)
Company Condé Nast Publications
Country United States
Based in New York City
Language English
Website bonappetit.com
ISSN 0006-6990

Bon Appétit is an American food and entertaining magazine published monthly. It was started by M. Frank Jones in Kansas City in 1956. Jones was owner, editor and publisher until 1970, when Bon Appétit was merged into the Pillsbury Company, who sold it to Knapp Communications, publishers of Architectural Digest four years later. Condé Nast Publications, the current owners, purchased Knapp Communications in 1993. Its sister publication was Gourmet, before it was discontinued in October 2009. The magazine's headquarters, which had been in Los Angeles, CA, were moved to New York City in early 2011.[2]

The current editor is Adam Rapoport, previously Style Editor at Condé Nast's GQ magazine. Prior to joining GQ, Mr. Rapoport edited the restaurant section at Time Out New York and worked as an editor and writer for the James Beard Foundation's publications office.[3]

For the print edition, Condé Nast reported 1,452,953 paid subscriptions and 88,516 single copies in 2012 for the period ending November 2012. The median age of its audience is 48.4, of which 74% are female. Also, 46% of readers have college degrees and 36% are professional or managerial employment. 59% are married.[4]

Bon appétit’s “Bite me” advertising campaign had an estimated $500,000 budget that included print and online ads, billboards, posters and a sweepstakes. The ad campaign came after a period of "sluggish performance" since its sibling magazine Gourmet was canceled in 2009 during which a limited number of readers and advertisers shifted to Bon appétit. During the same period, other food magazines, such as Every Day With Rachael Ray and Food Network Magazine thrived. Bon appétit sold 632 ad pages in 2012, which is 1 percent increase from 625 ad pages sold in 2009 but a decline of 27 percent from the 867 ad pages sold in 2008.[5]

Editors[edit]

  • James A. Shanahan (1956–1961)
  • Alan Shearer (1961–1962)
  • Charles Walters (1962–1963)
  • Betty Paige (1963–1964)
  • W. C. Carreras (1964)
  • Floyd Sageser (1964–1965)
  • M. Frank Jones (1965–1976)
  • Paige Rense (1976–1983)
  • Marilou Vaughan (1983–1985)
  • William J. Garry (1985–2000)
  • Barbara Fairchild (2000–2010)
  • Adam Rapoport (2010–present)

References[edit]

  1. ^ "Alliance for Audited Media Snapshot Report - 6/30/2013". Alliance for Audited Media. June 30, 2013. Retrieved February 2, 2014. 
  2. ^ Fleischaker, Emily (January 20, 2011). "Inside the Test Kitchen: Moving Day". bonappetit.com. Retrieved December 30, 2011. 
  3. ^ Moskin, Julia (November 2, 2010). "A New Flavor for Bon Appétit". The New York Times. Retrieved December 30, 2011. 
  4. ^ "Media Kit - Print". Conde Nast. Retrieved 22 April 2013. 
  5. ^ Elliot, Stuart (Jan 23, 2011). "An Irreverent Campaign From Bon Appétit". New York Times. Retrieved 22 April 2013. 

External links[edit]