Bonne Bell

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Bonne Bell
Type Private
Industry Cosmetics
Founded 1927
Headquarters Westlake, Ohio, U.S.
Key people Jesse Bell, founder
Website www.bonnebell.com

Bonne Bell is a cosmetics company which focuses on products targeted for young women. It was founded in 1927 in Lakewood, Ohio, by cosmetics salesman Jesse Bell, who named it after his daughter.[1] Bell made his products on a hot plate in his basement and then sold his skin care products door to door.[2] The company was best known for its astringent cleanser for the face, 10-0-6 lotion. Originally marketed as an all-purpose freshener, it later became popular as a treatment for acne, and was flanked with new formulas for oily and sensitive skin. 10-0-6 was discontinued in 1998, but has been relaunched as "Ten-O-Six". Bonne Bell also expanded into an entire range of makeup products, the most famous of which was Lip Smackers.

In 2007 the company largely relocated to Australia, and reduced American domestic representation. The relocation was largely at the request of the Vice President of Ideation, Hilary Bell to the then CMO, James Ward, in a bid to globalize the "Smackers" Brand. By 2009, the company had returned to the United States.

Lip Smackers[edit]

In 1973 Bonne Bell introduced a flavored lip pomade called "Lip Smackers" aimed at the preteen market. The first flavor created was strawberry. Later flavors included watermelon and vanilla, among others. Lip Smackers are flavored and scented like fruits, candies, and soft drinks and are billed as "the Original Fun Lip Glosses." Some varieties are tinted, while others are frosted or sparkly. There have been other variations known as Lip D'Votion and Lip Lix (with added color). Bonne Bell also makes special seasonal assortments for holidays,[3] such as Christmas. Bonne Bell has expanded their line to include nail polish, hair products, fragrances and bath enhancers as well.

Bonne Bell has partnered its Lip Smackers brand with many confectionery brands with Dr Pepper/7UP,[4] Mars, Kraft Foods, and The Coca-Cola Company. They have also partnered with many characters including Herself The Elf, Mattel's Barbie, Disney's Cheetah Girls, and more recently Paul Frank. They also make a "biggie" lipsmacker, which is a very large version of a normal lipsmacker and come in flavors such as strawberry, watermelon, and cotton candy.

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