Boodles (company)

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Type Private
Industry Luxury goods, jewellery
Founded 1798
Headquarters London, England
Products Jewellery

Boodles is a British jewellery company founded in 1798. A family company from North West England, it also has stores in London and Dublin. Their flagship store is found on New Bond Street, London.


Founded as Boodle and Dunthorne, Boodles dates from 1798 when its first shop opened in Liverpool. In 1910 it amalgamated with Wainwright family, owners of another jewellers in Liverpool.[1][2] The business has remained with them ever since.[3]

Boodles opened stores in Chester in 1965 and Manchester in 1982.[4][5] In 1992 Nicholas and Michael Wainwright took control from their father.[6] Under their stewardship Boodles has opened several stores in London before expanding internationally during the 21st century.[5]

Boodles has nine stores including five in London; Savoy Hotel, New Bond Street, Sloane Street, The Royal Exchange and Harrods, three in North West England; (Manchester, Liverpool and Chester) and one in Dublin, Ireland.

In 2010 Boodles occupies a boutique in the Savoy Hotels foyer.[7] Cushman and Wakefield was appointed to select a British luxury brand to occupy the area.[8]

Boodles announced it will sell jewellery from its website from summer 2012.[9]


In its early years Boodles, as well as making jewellery, was a silversmith and watchmaker. During the 20th century the company provided chronographs and watches to air and naval officers. It also designed and crafted cups for sporting and non-sporting competitions including the solid gold trophy for the winner of the Grand National and awards for the Chelsea Flower Show.[10]

In the second half of the 20th century Boodles emerged as a leading retailer of bespoke jewellery. The company sources diamonds and gemstones, and designs its own range of jewellery.[11]


Boodles is a member of the non-profit organisation Walpole which promotes British luxury goods and has Sotheby's, Coutts and Gleneagles amongst its members. Boodles was nominated in 2011 for the 'British Luxury Brand' award at the Walpole Awards for Excellence.[12]

Boodles was named first by Retail Jeweller Magazine in a list of 50 Top Inspiring Independents in 2011.[13]

The Boodles Challenge is a five-day tennis exhibition at Stoke Park in Buckinghamshire,[14] held in the run up to Wimbledon. The event has attracted players such as Novak Djokovic, Andy Murray and Jo-Wilfried Tsonga.[15]

The Boodles Boxing Ball is a biennial charity event held at the Park Plaza Hotel in London[16] in the support of the Starlight Children's Foundation.[17]


  1. ^ "INSPIRING INDEPENDENTS 2011, PART 1 | In-depth". Retail Jeweller. 29 August 2011. Retrieved 22 February 2012. 
  2. ^ "Boodles of Bond Street". Retrieved 22 February 2012. 
  3. ^ "NWLG Clarence House sponsored by Boodles & Coutts". Retrieved 22 February 2012. 
  4. ^ bernard. "Boodles of Chester". Retrieved 22 February 2012. 
  5. ^ a b "LDP Business Magazine December 2010". 26 November 2010. Retrieved 22 February 2012. 
  6. ^ Davis, Glynn (13 February 2012). "Retail Species – The establishment – Michael Wainwright of Boodles". Retail Insider. Retrieved 22 February 2012. 
  7. ^ "Boodles at The Savoy Hotel". The Jewellery Editor. Retrieved 22 February 2012. 
  8. ^ "The Savoy's restoration will sparkle with jewels from Boodles". 13 November 2009. Retrieved 22 February 2012. 
  9. ^ Butler, Sarah (29 November 2011). "Boodles jewellery to be sold online". London: Retrieved 1 March 2012. 
  10. ^ "Liverpool jewels in V&A show | Lancashire Life". 3 October 2010. Retrieved 23 February 2012. 
  11. ^ Finance (13 February 2009). "Boodles bucks the trend with diamond business". London: Telegraph. Retrieved 23 February 2012. 
  12. ^ "The Walpole British Luxury – View Company". Retrieved 22 February 2012. 
  13. ^ "Inspiring Independents 2011, part 1". Retrieved 3 January 2013. 
  14. ^ "Need a warm-up for Wimbledon? Boodles has the answer". Daily Mail (London). Retrieved 1 March 2012. 
  15. ^ "Murray to play on Boodles' grass". BBC News. 10 June 2008. Retrieved 1 March 2012. 
  16. ^ Rebecca English (9 June 2008). "Kate Middleton and Chelsy Davy up the fashion stakes on a night out at the boxing | Mail Online". London: Retrieved 23 February 2012. 
  17. ^ Richard Eden (1 October 2011). "William's former belle and Pippa are boxing clever in red; The Telegraph". London: Retrieved 1 March 2012. 

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