Boodles (company)

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Boodles
Private
Industry Luxury goods, jewellery
Founded 1798
Headquarters London, England
Products Jewellery
Website boodles.com

Boodles is a privately held British jewellery company founded in 1798. A family company from North West England, it also has stores in London and Dublin. Their flagship store is found on New Bond Street, London.

History[edit]

Founded as Boodle and Dunthorne, Boodles dates from 1798 when its first shop opened in Liverpool. In 1910 it amalgamated with the Wainwright family, owners of another Liverpool jewellers.[1][2] The business has remained with them ever since.[3]

Boodles opened stores in Chester in 1965 and Manchester in 1982.[4][5] In 1992 Nicholas and Michael Wainwright took over from their father.[6] Under their stewardship, Boodles has opened several stores in London before expanding internationally in the 21st century.[5]

Boodles has nine stores including five in London: Savoy Hotel, New Bond Street, Sloane Street, The Royal Exchange and Harrods, three in North West England; (Manchester, Liverpool and Chester) and one in Dublin, Ireland.

In 2010 Boodles, opened a shop in the Savoy Hotel foyer.[7] Cushman and Wakefield was appointed to select a British luxury brand to occupy the area.[8]

Boodles started selling jewellery from its website in summer 2012.[9]

Products[edit]

In its early years Boodles, as well as making jewellery, was a silversmith and watchmaker. During the 20th century the company provided chronographs and watches to air and naval officers. It also designed and crafted cups for sporting and non-sporting competitions including the solid gold trophy for the winner of the Grand National and awards for the Chelsea Flower Show.[10]

In the second half of the 20th century Boodles emerged as a retailer of bespoke jewellery. The company sources diamonds and other gemstones, and designs its own range of jewellery.[11]

Partnerships[edit]

The Boodles Challenge is a five-day tennis exhibition at Stoke Park in Buckinghamshire,[12] held in the run up to Wimbledon. The event has attracted players such as Novak Djokovic, Andy Murray and Jo-Wilfried Tsonga.[13]

The Boodles Boxing Ball is a biennial charity event held at the Park Plaza Hotel in London[14] in the support of the Starlight Children's Foundation.[15]

References[edit]

  1. ^ "INSPIRING INDEPENDENTS 2011, PART 1 | In-depth". Retail Jeweller. 29 August 2011. Retrieved 22 February 2012. 
  2. ^ "Boodles of Bond Street". Familybusinessplace.com. Retrieved 22 February 2012. 
  3. ^ "NWLG Clarence House sponsored by Boodles & Coutts". Princes-trust.org.uk. Retrieved 22 February 2012. 
  4. ^ bernard. "Boodles of Chester". Visit-chester.co.uk. Retrieved 22 February 2012. 
  5. ^ a b "LDP Business Magazine December 2010". Issuu.com. 26 November 2010. Retrieved 22 February 2012. 
  6. ^ Davis, Glynn (13 February 2012). "Retail Species – The establishment – Michael Wainwright of Boodles". Retail Insider. Retrieved 22 February 2012. 
  7. ^ "Boodles at The Savoy Hotel". The Jewellery Editor. Retrieved 22 February 2012. 
  8. ^ "The Savoy's restoration will sparkle with jewels from Boodles". Cushwake.com. 13 November 2009. Retrieved 22 February 2012. 
  9. ^ Butler, Sarah (29 November 2011). "Boodles jewellery to be sold online". London: Telegraph.co.uk. Retrieved 1 March 2012. 
  10. ^ "Liverpool jewels in V&A show | Lancashire Life". Lancashire.greatbritishlife.co.uk. 3 October 2010. Retrieved 23 February 2012. 
  11. ^ Finance (13 February 2009). "Boodles bucks the trend with diamond business". London: Telegraph. Retrieved 23 February 2012. 
  12. ^ "Need a warm-up for Wimbledon? Boodles has the answer". Daily Mail (London). Retrieved 1 March 2012. 
  13. ^ "Murray to play on Boodles' grass". BBC News. 10 June 2008. Retrieved 1 March 2012. 
  14. ^ Rebecca English (9 June 2008). "Kate Middleton and Chelsy Davy up the fashion stakes on a night out at the boxing | Mail Online". London: Dailymail.co.uk. Retrieved 23 February 2012. 
  15. ^ Richard Eden (1 October 2011). "William's former belle and Pippa are boxing clever in red; The Telegraph". London: Telegraph.co.uk. Retrieved 1 March 2012. 

External links[edit]