Trailer (book)

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A book trailer is a video advertisement for a book which employs techniques similar to those of movie trailers to promote books and encourage readers.[1] These trailers can also be referred to as "video-podcasts", with higher quality trailers being called "cinematic book trailers".[2] They are circulated on television and online in most common digital video formats.[3] Common formats of book trailers include actors performing scenes from the book akin to a movie trailer, full production trailers, flash videos, animation or simple still photos set to music with text conveying the story.[4] This differs from author readings and interviews, which consist of video footage of the author narrating a portion of their writing or being interviewed.[5] Early book trailers consisted mostly of still images of the book, with some videos incorporating actors,[6] with John Farris's book trailer for his 1986 novel Wildwood incorporating images from the book cover along with actors such as John Zacherle.[citation needed]

Trailie Award[edit]

In September 2007, the School Library Journal established the Trailie Award for the best book trailers. There are three categories: author/publisher created, student created and librarian/adult created. The award was announced at the School Library Journal Leadership Summit on the Future of Reading on October 22, 2010 in Chicago.[7]


  1. ^ Chmielewski, Dawn (November 4, 2006). "YouTube video sets stage for novel". Los Angeles Times. Retrieved 18 August 2012. 
  2. ^ Deval, Jacqueline (2008). Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves. Perigee Trade. ISBN 0399534318. 
  3. ^ Berton, Justin (September 18, 2006). "Seeking readers via 'book trailer' / Publisher tries out movie-style preview to market new title". Retrieved 18 August 2012. 
  4. ^ Fox, Killian (15 July 2006). "On a screen near you ...". Retrieved 18 August 2012. 
  5. ^ Kneschke, Tristan (February 20, 2012). "Don't Judge a Book by its Trailer". International Business Times. Retrieved 18 August 2012. 
  6. ^ Metz, Nina. "Super Sad Book Trailers". Chicago Tribune. 
  7. ^ "SLJ's Trailie Awards Asks Readers to Vote for Their Favorite Book Trailer". School Library Journal. Retrieved 18 August 2012.