||This article contains wording that promotes the subject in a subjective manner without imparting real information. (November 2012)|
|This article needs additional citations for verification. (July 2012)|
A screenshot of the whole page of Bookboon.com taken as of March 9, 2012.
|Type||Online, private company|
|Foundation date||1988 (as Ventus Publishing)|
|Headquarters||London, United Kingdom|
|No. of locations||11 international locations|
|Services||eBook Downloads, Advertising|
|Slogan(s)||Download free books|
|Type of site||eBook publishing service|
Bookboon, is an online book publishing company based in London, United Kingdom. Bookboon originates from Denmark where it was founded in 1988 as Ventus Publishing. Bookboon offers PDF eBooks which can be downloaded for free on the company’s website. All books are exclusively written for Bookboon by professors and experts within their fields of expertise. Subjects range from travel guides and business to university textbooks.
The company has experienced over ten million downloads over the course of 2011, which also marked a 500% growth of the eBook publisher’s download numbers. Bookboon is currently the largest publisher of eBooks in the world.
History and background
The company started as a family business, as Ventus Publishing, on 1998 in Denmark. The owners had two sons named Thomas Buus Madsen and Kristian Buus Madsen. Ventus Publishing focused on student textbooks written by their in-house staff and some freelancers.
In 2005, Thomas Buus Madsen, along with his brother Kristian Buus Madsen, launched Boookboon.com. Madsen got inspired to start Bookboon while he was a student: his fellow university student took out a copy of a textbook from the school library and made 50 photocopies of it before selling them to other students in front of the classroom.
Bookboon initially focused on providing academic textbooks and business books for the Danish market. Bookboon followed a very simple business model by providing free eBooks and paying for them by embedding advertising every three to five pages in the book. The Madsen brothers had previously worked on the launch of METRO, of a free newspaper.
Bookboon publishes titles focused on specific areas, including accounting and economics, information technology and engineering, management and personal development. The business is financed by advertising. Bookboon looks for companies wishing to advertise to students and professionals.
In 2006, the company expanded to Sweden, and then to Germany and the Netherlands in 2007, the company expanded to the United Kingdom and started publishing books in English in 2008.
In 2011, Bookboon was featured in BBC News' Webscape segment technology show Click presented by Kate Russell, This helped to broaden the popularity of Bookboon’s free eBook service. Bookboon was also featured on Kate Russell's blog.
In the same year, the number of downloads from the website grew by 500% in nine months.
The company is currently focusing on expanding in North and Central America, and moving into Asia, southern Europe, as well as Africa.
- Open educational resources
- Open textbook
- China Open Resources for Education
- Flat World Knowledge
- Free High School Science Texts South Africa
- Khan Academy
- MIT OpenCourseWare
- National Programme on Technology Enhanced Learning India
- Tufts OpenCourseWare
- "About the company - Bookboon.com". Bookboon.com. Retrieved March 09, 2012.
- "Free eBooks Revolutionize the US Book Industry". MarketWatch.com. February 23, 2012. Retrieved March 09, 2012.
- Hoffelder, Nate (February 16, 2012). "BookBoon Offers Free Technical, Guide, & Textbooks". MediaBistro.com. Retrieved March 09, 2012.
- Kozlowski, Michael (February 17, 2012). "Bookboon Spearheads Free and Original eBooks". GoodReader.com. Retrieved March 09, 2012.
- Montemurro, Christine (February 22, 2010). "BookBoon.com works to alleviate students of textbook bills". LoyolaGreyHound.com. Retrieved March 10, 2012.
- Nawotka, Edward (March 07, 2012). "Is Denmark’s Bookboon the Biggest E-publisher on Earth?". PublishingPerspectives.com. Retrieved March 09, 2012.
- "iload.to illegal: The best legal alternatives on the Internet (Originally published in Danish)". PreisGenau.de. Retrieved March 09, 2012.
- Kate Russell (September 02, 2011). Webscape: Cloud-based artistic apps (BBC News). United Kingdom: Click.
- "@MyWebDaily reviews: Book Boon". MyWebDaily.com. October 24, 2011. Retrieved March 09, 2012.