Bookworm was the eponymous fictional character in a comic strip in the British comic, Whoopee!. It first appeared in the early 1980s, and survived Whoopee!'s merger with Whizzer and Chips in 1985, becoming a Chip-ite. It was drawn by Sid Burgon for most of its history, although Barry Glennard drew a substantial number of episodes.
Bookworm was a boy who was never without something to read. This led to his parents trying to get him to do more "boyish" things, like playing football. The results were typically disastrous.