Boomerang (Latin America)

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Boomerang Latin America logo.svg
Launched 1993 (block)
July 2, 2001 (channel)
Owned by Turner Broadcasting System Latin America / Time Warner
Slogan "This is my way"
Language Spanish /Portuguese (Brazilian Feed only)
English (SAP only)
Headquarters Atlanta, Georgia, USA
Sister channel(s) Cartoon Network
Turner Classic Movies
Dish Network Mexico channel 308
DirecTV channel 298
SKY Mexico Channel 323
DirecTV Latin America Channel 334
Cablemás Juarez Chihuahua Mexico Channel 411 (Cablemás Digital)

Boomerang is a 24-hour cable television channel owned by Turner Broadcasting System, a unit of Time Warner broadcasting in all Latin America. Initially it was focused on classical series and shows, as the Latin American version of Boomerang from the United States. In 2006, it relaunched as the Latin American and Brazilian version of POGO from India, marketed mainly on children. In 2008 it relaunched again with its own original identity and programming, focused on teen-oriented programming with original and syndicated series and movies. It also aired music videos and concert specials, under the brand "Boombox". The channel currently focuses on family programming, and plans on rebranding on October 1, 2014, with a marathon of 3 days waiting for the rebrand occurring on September 28, 2014.


Boomerang logo from July 2, 2001 to April 3, 2006. It is still used in United States.

The channel was launched on July 2, 2001 with the same logo and programming from the United States version. It aired classic programming and different shows and series that had been dropped from Cartoon Network.

On April 3, 2006, the channel relaunched as a general children's network, becoming a version of Cartoon Network's sister network in India, POGO. Boomerang, with a new logo, started to air new series and shows, divided into different programming blocks which were the same that are aired on India's POGO. Those blocks included pre-scholar programming "MiniTV" ("TinyTV" in POGO), teen programming and classical programming. Each block had different colors that represented them.

On October 2008 the channel was relaunched again, but this time kept the same logo. The channel becomes a 24-hour teen-focused channel, with original and non-original productions and only focused on teenagers.

Boomerang logo from April 3, 2006 to Oct 2008. On television, it was displayed in different colors. The logo was replaced by the variant below in 2008.
Second variant of new Boomerang logo from Oct 2008 to 2010. The current logo, however, started being used a few months earlier on the channel's website.

Since then, Boomerang has been airing successful original shows, as "BoomBox", which includes interviews and live concerts with different musicians from all Latin America, United States and more recently, United Kingdom.

On April 1, 2009 the channel launched a mobile service.[1]

Outside of Latin America, the Latin American feed is an associate member of the Caribbean Cable Cooperative.[2]

In mid-2010, the channel modified a little bit of the logo, transforming the squares around the word "Boom" in circles.[3]

Since the summer of 2009, it was the only Boomerang channel in the world to feature no cartoon programming whatsoever. However, The Powerpuff Girls was added as of February 2014, making it again inclusive to animated programming. In April, it moved its cartoon programming to daytime slots on the schedule. Based on these recent changes, it is suspected that Boomerang in Latin America will be part of the worldwide Boomerang rebrand, influenced by programming of international Boomerang networks.[4]

Boomerang Latin America (and most likely Boomerang in the United States) will officially rebrand on October 1, 2014, with new and exclusive cartoons such as Oddbots, Masha and the Bear and The Jungle Bunch: To the Rescue making their debuts during that day, along with some contemporary programming imported from Cartoon Network such as The Garfield Show, Pink Panther and Pals and What's New, Scooby-Doo?, and new programming block consisting of straight-to-DVD and theatrical films. Boomerang will re-shift its focus to kids and their families, resulting in which all the live-action teencoms (sans H20: Just Add Water) will be removed from the schedule permanently. The rebranded channel will also have a programming block targeting to preschoolers to its schedule.

Programming blocks[edit]

From 2006 until 2008 Boomerang aired different blocks on different schedules for different audiences. The programming blocks included segments for young audiences, teenagers, and classical programming at night. The blocks were "color-coded" as the logo of the channel changed its color depending which programming block was being aired.

After October 2008 the channel decides to focus its programming only on teenagers, dropping the preschool and classic programming of the channel. Since February 2009 all the programming in all the schedules carry the same blue-green colored logo.


  • Regular programming. Currently the program is based in two blocks the first begins at 06:00 am until 01:00 am and is composed of animation and children's programs and the second block begins wings 1:00 a.m. until 06:00 pm, and is based on live action teen.

Current blocks[edit]

  • From 6:00 a.m. to 1:00 a.m. the programming is composed of animation and children's programs.
  • From 1:00am to 6:00am the programming is composed of live action teens.


  • Boombox It was a musical segment that was aired since late 2007, includes music videos, music live shows, and music documentaries for various artists, such as Avril Lavigne, Katy Perry, Lady Gaga, Paramore, Thirty Seconds to Mars, and other. It was removed in April 2014.
  • MiniTV ("TinyTV"). It consisted of pre-scholar programming focused on children from 2 to 6 years old. It was aired every morning. The logo turned yellow during this block. It was dropped on October, 2008.
  • Luces, Cámara, Boomerang/Luz, Câmera, Boomerang ("Lights, Camera, Boomerang"). This programming block was the only one who already existed on the former Boomerang and wasn't dropped from the channel. It aired different movies, most of them focused on teenagers. The logo kept its original colors. The block was removed by April 2014, with no scheduled return for the rebrand.[5]
  • Regular programming. It aired regular programming, most of it focused on children and family. It was aired mostly during the day. The logo turned red or sometimes translucent white. By 2008, up until the second quarter of 2014, the network's regular programming was focused on teenagers, with dramas from international territories.
  • Live Action. It aired teen-focused programming, with series, reality series and music video clips. It was aired in late afternoon and early night. The logo turned blue and green.
  • Película Boomerang/Filme Boomerang ("Boomerang Movie"). Movie sesions during the day only on weekdays. The logo turned totally blue.
  • Matinee del Domingo/Matinê de Domingo ("Sunday Matinee"). A movie during the morning of every Sunday. The logo turned red with orange.
  • Boomerang Clásico/Boomerang Clássico ("Classic Boomerang"). Classic programming aired every night and early morning until dawn. The logo turned totally green. It was dropped on October, 2008.
  • Boomeraction – One of the first blocks to air on Boomerang, its programming focused on action-adventure shows including Thundarr the Barbarian, SWAT Kats: The Radical Squadron, The Pirates of Dark Water, Jonny Quest and Space Ghost. It was also one of the only Boomerang blocks to air across international feeds, including the United Kingdom, Latin America, and Australia versions of the network. The block was removed by April 2, 2006 due the first rebrand, as all programming from the block left the schedule.

Current Shows on Boomerang Latin America[edit]

Current programming[edit]

Programming on Boomerang Latin America, which is verified on its website.[5]

English Title Spanish Title Portuguese Title
The Powerpuff Girls Las Chicas Superpoderosas As Meninas Superpoderosas
Droopy Droopy Droopy
Majority Rules! Teens al Poder Regras da Maioria
Heartland (Canadian TV series) Heartland Heartland
Flight 29 Down Rescate Vuelo 29 Rescate Vóo 29
How to be Indie El mundo de Indie Como Ser Indie
Looney Tunes Looney Tunes Looney Tunes
Totally Spies Tres Espías sin Límite Três Espiãs Demais
Baby Looney Tunes Pequeños Looney Tunes Baby Looney Tunes
Krypto the Superdog Krypto el superperrro Krypto, o super-cão
YooHoo and Friends YooHoo y sus amigos YooHoo, amigos da naturaleza
Lazy Town Lazy Town Lazy Town
Oscar's Oasis Oscar's Oasis Oscar's Oasis
Angelo Rules Angelo Angelo
Eliot Kid El mundo de Eliot As Aventuras de Eliot
Casper's Scare School La escuela del terror de Casper A escola de sustos do Gasparinho
Pink Panther and Pals La pandilla de La pantera rosa A Turma da Pantera Cor de Rosa
Oggy and the Cockroaches Oggy y las cucarachas Oggy e as baratas tontas
Las aventuras de Gui & Etopa As Aventuras de Gui & Estopa
El rancho del pájaro amarillo Sitio do Picapau Amarelo
Master Raindrop Maestro Raindrop y los 4 elementos Mestre Raindrop e a Missão dos Elementos
El Chavo del 8 Chaves
El Chapulín Colorado Chapolin Colorado

Future programming[edit]

Former programming[edit]

Mini TV[edit]

Classic Boomerang (most of these shows are now on Tooncast)[edit]

See also[edit]

External links[edit]