Boomerang (Nicole Scherzinger song)

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"Boomerang"
Single by Nicole Scherzinger
Released March 8, 2013 (2013-03-08)
Format Digital download
Recorded
Genre
Length 3:18
Label
Writer(s)
Producer(s)
Nicole Scherzinger chronology
  • "Boomerang"
  • (2013)

"Boomerang" is a song recorded by American singer-songwriter Nicole Scherzinger for her upcoming second studio album (2014). It was written by Danny Mercer, Morgan Jackson, Anthony Preston, Sandy Wilhelm and Azengo, with production by Wilhelm and Preston. "Boomerang" is backed with synthesizers and a dance-pop beat. It debuted at number six on the UK Singles Chart, in addition to peaking at number nine in Ireland.

An accompanying music video directed by Nathalie Canguilhem was filmed in London, UK which portrays Scherzinger dancing and performing acrobatics throughout the video. Scherzinger performed "Boomerang" in a series of live appearances such as television shows Let's Dance for Comic Relief and The Jonathan Ross Show. In 2014, Scherzinger signed a new deal with RCA Records, making "Boomerang" her final release with Interscope Records and ending a ten-year partnership.

Background and release[edit]

Following the international release of her debut studio album Killer Love (2011), Scherzinger began working on a US version of the album. The US edition was to include an alternate track listing, made up of "a mixture of strong dance anthems, urban twists and uplifting songs".[2] After numerous pushbacks, the release was later cancelled in favor of a new studio album.[3] In July 2012, Scherzinger began recording new material with will.i.am and Anthony Preston for the album.[3] On November 29, 2012, Scherzinger took to her official Twitter page to unveil the title of a new single, "Boomerang".[4] Several days later, a brief clip of Scherzinger on set of the video was shown during a video interlude as part of Scherzinger's judging duties on the ninth series of The X Factor (UK).[5] On February 19, 2014, it was announced that Scherzinger had signed a multi-record album deal with RCA Records and Sony Music, bringing to the end her ten year partnership with Interscope Records.[6] Consequently, "Boomerang" is Scherzinger's final single with Interscope and did not make the cut of the new album.[citation needed]

Composition and lyrics[edit]

"Boomerang" is a pop song produced by Sandy Vee.[7][8] It contains "great layers" of "Oh!"s on the chorus, which was described by Sam Lansky of Idolater as an "earworm".[8] The "synth-spangled" song contains a "fuzzy, club-friendly" beat.[8][9] Lyrically, "Boomerang" is about "not letting the haters keep you down", overcoming obstacles and "coming back even when people try to throw you out".[8] Scherzinger sings about her ability to turn things around for the better. With "wide-eyed determination", she sings: "You can turn me down, you can throw me now/ The harder out, the harder I come back around".[9] Of the song, Scherzinger said: "I love this track as I can really relate to the lyrics because I don't always feel on top of the world and fierce and fearless. I have my doubts and days where I wonder if I should just throw in the towel. This song uplifts me and gives me strength."[10]

Critical reception[edit]

The song has received mixed reviews from music critics. Robert Copsey from Digital Spy praised the song awarding it four out of five stars. In his review, Copsey said "The metaphor's not without its confusing moments, but that's exactly what makes her so endearing." He went on to praise the song's overall production, "she sings with wide-eyed determination over a fuzzy, club-friendly beat courtesy of will.i.am - who for once supplies a relatively pop-by-numbers melody that grows on the ears."[9] Idolator gave a mixed review stating: "Scherzinger is back with a new single, but despite the unholy union of Scherzinger and will.i.am, who produced the song, it’s actually pretty good!" Lansky later went on to praise the production, which "is taut and synth-spangled, and that chorus is an earworm."[8] A review from the Daily Record said, "Boomerang is a brassy banger that will appeal to younger music fans but scratch the surface and there’s only limited shelf life to it."[11]

Chart performance[edit]

Shortly after its radio premiere, "Boomerang" was snubbed by radio stations, BBC Radio 1 and Capital FM Radio "due to the amount of other important releases" that week which affected sales.[12] However, after her midweek triumph, "Boomerang" was eventually added to Capital FM's playlist after triumphing in the midweek chart which she entered at number one.[13] On March 14, 2013, "Boomerang" debuted on the Irish Singles Chart at number nine, underperforming Scherzinger's previous best of number seven with "Right There" (2011).[14] It is Scherzinger's seventh top ten single, in Ireland, as a solo performer.[14] On March 16, 2013, "Boomerang" entered the UK charts at number six selling a little under 47,000 copies in its opening week.[15][16] According to The Official Charts Company, "Boomerang" climbed forty-nine places landing at number fifty on the Official Streaming Chart becoming that week's highest climber.[17]

Music video[edit]

Scherzinger in the music video with the kaleidoscope camera effect.

Scherzinger worked with director Nathalie Canguilhem on the music video for "Boomerang".[18] It was filmed in London, UK, during the last week of November 2012, whilst Scherzinger handled her judging duties on ninth series of The X Factor.[5] During the VT for one of Scherzinger's contestants James Arthur, Scherzinger is seen taking her finalists to the video shoot of her new single "Boomerang".[5] On December 19, 2012, a brief 5 second preview of the video was released online, in the preview a kaleidoscope camera effect is used.[19] The music video for the song was released on January 25, 2013.[20] The video won the category 'Music Award' at the Social TV Awards for scoring 6,147,811 views in two weeks after the debut.[21][22]

Accompanying promotional images for the single were released prior to the music video's release. Scherzinger wears a see-through black mesh dress with a light blue and pink patterned jacket with an elaborate chain necklace that covers her chest and metallic silver high-heeled shoes.[23]

Live performances[edit]

"Boomerang" was performed for the first time on Let's Dance For Comic Relief on March 2, 2013.[24] Scherzinger also performed the single at the benefit concert Give It Up For Comic Relief at Wembley Arena in London on March 6, 2013. The song was also performed on The Jonathan Ross Show on March 9, 2013, and it featured her band. She also gave an interview where she discussed The X Factor (UK), her upcoming studio album and her relationship to Lewis Hamilton. She later performed at G-A-Y on March 9, 2013.[25] On March 11, 2013, she did an interview on Daybreak and a performance of the track.[26]

Track listing[edit]

Digital download[27]
  1. "Boomerang" - 3:18
Digital download[28]
  1. "Boomerang" - 3:18
  2. "Boomerang" (Mathieu Bouthier Remix) - 5:51
  3. "Boomerang" (Ruff Loaderz Club Mix) - 6:25
  4. "Boomerang" (Cahill Club Remix) - 5:35

Credits[edit]

Recording[29]
Personnel[29]

Charts[edit]

Chart (2013) Peak
position
Czech Republic (Rádio Top 100)[30] 9
Hungary (Rádiós Top 40)[31] 4
Ireland (IRMA)[32] 9
Scotland (Official Charts Company)[33] 2
Slovakia (Rádio Top 100)[34] 19
UK Singles (Official Charts Company)[35] 6

Release history[edit]

Country Date Format Label
Ireland[27] March 8, 2013 Digital download Universal Music
United Kingdom[20] March 10, 2013 Polydor Records
New Zealand[36] May 17, 2013 Universal Music

References[edit]

  1. ^ Westbrook, Caroline. "The Wanted’s I Found You v Nicole Scherzinger’s Boomerang: Music Video Fight Club". Metro. Retrieved December 21, 2013. 
  2. ^ Vena, Jocelyn (May 20, 2011). "Nicole Scherzinger Calls New Album 'Empowering'". MTV. MTV Networks. Retrieved January 4, 2012. 
  3. ^ a b Daniels, Colin. "Nicole Scherzinger recording new music with will.i.am". Digital Spy. Retrieved 3.8.13. 
  4. ^ "Nicole Scherzinger confirms new single 'Boomerang' – Music News". Digital Spy. November 29, 2012. Retrieved March 10, 2013. 
  5. ^ a b c "Nicole Scherzinger previews new single 'Boomerang' – listen – Music News". Digital Spy. December 3, 2012. Retrieved March 10, 2013. 
  6. ^ http://www.digitalspy.co.uk/music/news/a552328/nicole-scherzinger-signs-new-record-deal-confirms-album-release.html
  7. ^ Copsey, Copsey. "Nicole Scherzinger interview: 'X Factor is my proudest moment'". Digital Spy. Retrieved March 17, 2013. 
  8. ^ a b c d e Sam Lansky (January 24, 2013). "Nicole Scherzinger’s "Boomerang": Hear The Dance Single | Music News, Reviews, and Gossip on". Idolator.com. Retrieved March 10, 2013. 
  9. ^ a b c "Nicole Scherzinger: 'Boomerang' - Single review - Music Singles Review". Digital Spy. March 4, 2013. Retrieved March 10, 2013. 
  10. ^ Copsey, Robert. "Nicole Scherzinger's 'Boomerang' storms iTunes chart". Digital Spy. Retrieved March 18, 2013. 
  11. ^ Dingwall, John. "Single reviews: Nicole Scherzinger's Boomerang + Christina Perri + Nelly". The Daily Record. 
  12. ^ Rainbird, Ashleigh. "Nicole Scherzinger gets number one hit despite being blacklisted on radio". The Mirror. Retrieved 3.17.13. 
  13. ^ Rainbird, Ashleigh. "Nicole Scherzinger gets number one hit despite being blacklisted on radio". The Daily Record. Retrieved 3.17.13. 
  14. ^ a b "Top 100 Singles, Week Ending 14 March 2013". Retrieved March 30, 2013. 
  15. ^ "The Official UK Top 40 Singles Chart". BBC. Radio One. Retrieved March 17, 2013. 
  16. ^ Kreisler, Lauren. "Justin Timberlake denies Nicole Scherzinger a second UK Number 1". The Official Charts Company. Retrieved March 17, 2013. 
  17. ^ Lane, Daniel. "Bastille’s Pompeii is STILL the UK’s most listened to track". Digital Spy. Digital Spy.com. Retrieved March 30, 2013. 
  18. ^ "IN PRODUCTION: Nicole Scherzinger – Nathalie Canguilhem, dir.". VideoStatic. February 27, 2013. Retrieved March 10, 2013. 
  19. ^ Sam Lansky. "Nicole Scherzinger Previews "Boomerang" Video: Watch | Music News, Reviews, and Gossip on". Idolator.com. Retrieved March 10, 2013. 
  20. ^ a b "Nicole Scherzinger debuts music video for new single 'Boomerang'". Retrieved January 25, 2013. 
  21. ^ Longmire, Becca. "Adele, Nicole Scherzinger, Will.i.am, X Factor Amongst Nominees For First Social TV Awards". Entertainmentwise. Retrieved March 17, 2013. 
  22. ^ Longmire, Becca. "The X Factor, Adele, Nicole Scherzinger Among Winners At Social TV Awards". Entertainmentwise. Retrieved March 27, 2013. 
  23. ^ Corner, Lewis. "Nicole Scherzinger unveils pictures for single 'Boomerang'". Digital Spy. Retrieved December 21, 2013. 
  24. ^ "Nicole Scherzinger performs 'Boomerang' at Let's Dance For Comic Relief". RapUp. Retrieved 3.8.13. 
  25. ^ Bull, Sarah (March 10, 2013). "BOOM(erang)! Catsuit-clad Nicole Scherzinger gets some liquid courage as she downs shots on stage at G-A-Y show". Daily Mail (London). Retrieved 3.10.13. 
  26. ^ "Nicole Scherzinger chats to Aled and Lorraine and performs her new single". Daybreak. Retrieved 3.13.13. 
  27. ^ a b "Boomerang (2013) | Nicole Scherzinger". Ie.7digital.com. Retrieved March 10, 2013. 
  28. ^ "Boomerang (2013) | Nicole Scherzinger". Ie.7digital.com. Retrieved March 10, 2013. 
  29. ^ a b Boomerang (Liner Notes). Nicole Scherzinger. Interscope Records. 2013. 
  30. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201319 into search.
  31. ^ "Archívum – Slágerlisták – MAHASZ – Magyar Hanglemezkiadók Szövetsége" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  32. ^ "Chart Track". Irish Singles Chart.
  33. ^ "Archive Chart". Scottish Singles Top 40.
  34. ^ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201314 into search.
  35. ^ "Archive Chart" UK Singles Chart.
  36. ^ "iTunes Music - Boomerang (2013)". Retrieved May 17, 2013.