Boomerang (UK & Ireland)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about the United Kingdom variant of Boomerang. For the original American version, see Boomerang (TV channel). For Boomerang in other countries, see Boomerang around the world.
Boomerang logo v2.svg
Launched 27 May 2000
Owned by Turner Broadcasting System Europe
(Time Warner)
Audience share 0.2%
0.1% (+1) (November 2012, BARB)
Country United Kingdom
Language English
Sister channel(s) Cartoon Network
Timeshift service Boomerang +1
VuTV Channel 238 on Freeview (UK)
Sky Channel 603
Channel 618 (+1)
Virgin Media Channel 730
Channel 731 (+1)
Smallworld Cable Channel 603
Channel 618 (+1)
UPC Ireland Channel 603
Ziggo (Netherlands) Channel 309
WightFibre Channel 105
Channel 57 (+1)
TalkTalk Plus TV Channel 561
BT Channel 561
Streaming media
Sky Go Watch live
(UK and Ireland only)
Virgin TV Anywhere Watch live (UK only)
UPC Horizon Watch live (Ireland only)

Boomerang is a television channel broadcast in the United Kingdom and in the Republic of Ireland launched on 27 May 2000. It is broadcast 24 hours on the Sky, Virgin Media, Smallworld Cable, TalkTalk Plus TV, UPC Ireland and Freeview (UK) (via VuTV on channel 238). It mostly features classic cartoons such as Tom and Jerry and Scooby-Doo, and contemporary classics like Pink Panther and Pals and The Garfield Show.



Boomerang's original logo was the same as the U.S. channel, used from 27 May 2000 to 12 September 2004.

Boomerang was originally started in December 1992 as a programming block on Cartoon Network USA. It originally aired for four hours every weekend. The programming block followed a unique programming format—every week, cartoons produced during a certain year (and cartoons produced during years prior to that year) would be showcased. For example, if Boomerang was showcasing the year 1969, the viewer would more than likely see an episode of Scooby-Doo, Where Are You! or Dastardly and Muttley in their Flying Machines. US Boomerang channel was launched in April 2000.[1]

UK launch[edit]

Boomerang launched on 27 May 2000,[2] Airing between 06:00-00:00, on Sky Digital and certain cable operates. The channel was created by Turner Broadcasting to broadcast classic cartoons from the Hanna-Barbera, MGM and Warner Bros archive programme library,[3] and Targeted at babyboomers and their children.[4] In May 2001 The channel become the second highest rated kids' channel (amongst 4-9ers), with over 1.3m kids tuning in. It was beaten only by sister channel Cartoon Network. In July the channel was launched on UK cable operator Telewest network, thus increasing viewers. James Greville, head of Cartoon Network UK. "The channel launched barely a year ago and yet it's already beaten established kids' channels in terms of ratings and share" [5] By November the channel was launched on NTL platform.[6] Boomerang increased its library of old cartoons by acquiring rights to other animated shows such as Dangermouse, Snoopy, The Pink Panther and Garfield.[7] By the end of 2001 the channel started to move away from its original purpose, and moved to broadcast more recent programming.

A timeshift channel, Boomerang +1, was launched on 6 March 2006.

Live action programming[edit]

Between July to September 2007, the channel started airing live action programming My Spy Family.[8] The series was a co-production between Turner Broadcasting and Kindle Entertainment, the independent production company to have emerged from the closure of ITV Productions, Kids. The show marks a major investment for Turner in live action at a time when many broadcasters are reviewing their commitment to children's programming.

Other live action Series included Life with Derek[9] and popular sitcom The Latest Buzz.

Boomerang programmes[edit]

Like the U.S. channel of the same name, the station's programming consists almost exclusively of MGM, Hanna-Barbera and Warner Bros. archive programming, though it also includes fairly recent programmes featuring older characters, such as Garfield and Friends, Taz-Mania, and The Pink Panther Show. Unlike the U.S. station, commercials are broadcast. The channel occasionally suspends its regular programming for theme weeks, most often for Tom and Jerry and Scooby-Doo. For a few months starting from September 2000, more archive action-oriented programming was shown on the Boomeraction slot at weekends, including shows such as The Fantastic Four, Centurions and Challenge of the GoBots. This endeavour was short-lived however, and the slot and its programmes were permanently dropped from the schedules in May 2001. For a short while, Boomerang UK aired a few on CN's shows like Foster's Home for Imaginary Friends, Camp Lazlo and Chowder, It also features other cartoons, like Mr. Bean and Gadget Boy as well as some classic British cartoons such as Danger Mouse and Roobarb. It is also features Live-action shows, including exclusive shows like My Spy Family, The Latest Buzz and Life with Derek as well as puppetery shows like Fraggle Rock and Thunderbirds.

Current programming[edit]

Former programming[edit]


  1. ^ King, Susan (2000-04-01). "Hanna-Barbera Cartoons Return on New Boomerang". Los Angeles Times. Retrieved 2013-06-16. 
  2. ^ "Digest". Marketing Week. 2000-04-06. Retrieved 2013-06-16. 
  3. ^ [1][dead link]
  4. ^ "Dedicated Kids Channel For Hanna-Barbera Classics". Broadcast. 2000-04-07. Retrieved 2013-06-16. 
  5. ^ "Boomerang increases its UK penetration". C21Media. 2001-09-07. Retrieved 2013-06-16. 
  6. ^ "NTL adds 15 channels". Broadcast. 2001-10-26. Retrieved 2013-06-16. 
  7. ^ "Garfield joins Cartoon Network". Broadcast. 2003-03-20. Retrieved 2013-06-16. 
  8. ^ Oatts, Joanne (2007-06-22). "Boomerang gets its own 'Spy' Family". Digital Spy. Retrieved 2013-06-16. 
  9. ^ "Boomerang Expands its Life with Derek". Thinkbox. 2008-06-04. Retrieved 2013-06-16. 

External links[edit]