Boost (health food)

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Boost
Manufacturer GlaxoSmithKline
Country of origin India
Introduced 1977
Flavor Chocolate
Website http://www.gsk-ch.in/Boost.aspx

Boost is an Indian malt-chocolate-flavored health food drink manufactured by GlaxoSmithKline. It was launched in the mid-1970s in Kerala before being released nationwide in the early 80s. Sachin Tendulkar has been the brand ambassador for nearly a decade. Virender Sehwag joined in 2002. The product's slogan "Boost is the secret of my energy" is ubiquitous in India.[1] Currently Virat Kohli and MS Dhoni are the brand ambassadors of Boost.

References[edit]

  1. ^ Majumdar, Ramanuj (2007). Product management in India (3rd ed.). PHI Learning. p. 242. ISBN 978-81-203-3383-3.