In Australia, Boost Tel Pty Limited provides products and services under the Boost Mobile brand as a MVNO hosted on the Telstra network.
In the United States, Boost Worldwide, Inc. provides products and services under the Boost Mobile brand as an MVNO hosted on the Sprint Nextel-owned iDEN, CDMA, and LTE networks, and the Clearwire co-owned WiMAX network. Boost Worldwide is a wholly owned subsidiary of Sprint Nextel Corporation and is based in Irvine, California.
Peter Adderton founded Boost Mobile in Australia and New Zealand in 2000. Adderton, Kirt McMaster & Craig Cooper founded Boost Mobile in the United States in 2001 as a joint venture with Nextel Communications. Nextel Communications became the sole owner of Boost Mobile's United States operations in 2003. Sprint Corporation acquired Nextel Communications in 2006 and Boost Mobile became a subsidiary of the merged company.
In 2007, the Boost Mobile brand ceased to be used in New Zealand.
Although Boost Mobile in Australia and United States based operations share a common founder and brand name, there is no business relationship between the two companies.
Australian wireless provider Boost Tel Pty Limited offers mobile service under the Boost Mobile brand. Up until January 21 2013, Boost branded services were provided by the Optus network. Optus has licensed the Boost brand since the brand's launch in 2000.
In 2012, Optus decided to end its business relationship with Boost Tel Pty Ltd. In response, Boost entered into a deal with network competitor Telstra. After 20 January 2013, all existing Boost customers will be converted to Optus customers and will continue to receive services on the Optus network. On March 7, Boost Tel Pty Ltd. will begin to offer products and services under the Boost Mobile brand an as MVNO hosed on the Telstra Next G network.
Marketing criticism 
In June 2010, Boost Mobile launched a viral marketing campaign that purported to identify text messaging disorders in order to bring attention to Boost Mobile's offer of 100 texts for one dollar. One Australian television program, Media Watch, criticized both the campaign itself and certain Australian media outlets that had failed to uncover the underlying marketing campaign, reporting the disorders as straight news.
Boost Mobile cited an academic paper co-authored by Dr. Shari Walsh of the Queensland University of Technology, however Dr. Walsh stated that her paper did not identify any texting disorders and that Boost Mobile was not accurately representing her research.
New Zealand 
Boost Mobile in New Zealand was a subsidiary of Telecom New Zealand. The Boost mobile brand was discontinued in New Zealand as of November 2007.
United States 
|Founder(s)||Peter Adderton, Kirt McMaster|
|Headquarters||Irvine, California, United States|
|Area served||United States|
|Key people||Andre Smith, Vice-President|
|Parent||Sprint Nextel Corporation|
After founding Boost Mobile in Australia and New Zealand in 2000, Peter Adderton, Kirt McMaster & Craig Cooper brought the Boost Mobile brand to the United States in 2001 as a joint venture with Nextel Communications. Using Nextel's iDEN network, Boost Mobile offered an unlimited push-to-talk service, marketed as only costing a dollar a day, at a time when cellphone plans offering unlimited talk were still rare. The service was initially exclusive to markets in areas of California and Nevada and was marketed towards urban minorities, often using urban slang in advertisements. Eventually Nextel became the sole owner of Boost's United States operations in 2003. Nextel began to expand the brand elsewhere in the United States in late 2004.
Sprint Corporation would acquire Nextel Communications in 2006, leaving Boost Mobile as a subsidiary of the merged company Sprint Nextel Corporation. Boost Mobile still continued to use the previous Nextel iDEN infrastructure for its service, but in 2006, it began to offer a new Unlimited by Boost Mobile service in select markets using Sprint's CDMA network, offering unlimited talk, text, and internet. While the plans resulted in significant growth for Boost Mobile, Boost did not begin shifting to CDMA entirely.
To compete with unlimited offerings from competitors in the wireless industry, Boost Mobile announced on January 15, 2009 that it would launch a Monthly Unlimited Plan. The plan was accompanied by re-focusing the brand towards a broader demographic than before. The new unlimited plan resulted in a net gain of more than 674,000 customers in about three months. Despite this lift, Nextel overall suffered a gross subscriber loss of 1.25 million contract subscriptions.
The unexpected surge in popularity for the service caused significant strain on the Nextel iDEN network—as many customers reported long and sometimes week-long delays in receiving text messages. A Boost Mobile spokesman said that they did not anticipate the level of popularity for the new service, and that efforts to improve the network had been implemented to help mitigate the problem.
At the 2010 Consumer Electronics Show, Boost Mobile announced it would begin to offer a new unlimited plan using Sprint's CDMA network, costing $50 a month. For $10 more, Boost also offered an unlimited plan for the BlackBerry Curve 8830. Sprint would also acquire fellow prepaid wireless provider Virgin Mobile USA in 2010—both Boost and Virgin Mobile would be re-organized into a new group within Sprint, encompassing the two brands and other no-contract phone services offered by the company.
On October 14, 2010, Boost Mobile introduced "Shrinkage", a plan add-on that reduces monthly payment prices by $5 for every six months of on-time payments.
In June 2012, Boost Mobile debuted a new television campaign to promote its first smartphone using Sprint's 4G WiMAX network, the HTC EVO Design 4G. The ads feature comedian Faizon Love as the "4Genie", a genie who magically appears where cellphone users seek low-cost 4G. On June 27, 2012, Boost Mobile announced it would release the BlackBerry Curve 9310 on July 10, for $100 outright, along with a new "BBM Unlimited" plan offering unlimited talk, text, and BlackBerry Messenger starting at $45 a month.
Boost Mobile's parent, Sprint Nextel, announced that it expects to complete the decommissioning of the iDEN network by the end of 2013, and will completely migrate Boost Mobile customers to the Sprint CDMA network.
In March 2013, Boost Mobile released the "HTC One SV" and the ZTE-made "Boost Force" smartphones, the company's first using Sprint's 4G LTE network.
Services and features 
Boost Mobile offers a Monthly Unlimited Plan with Shrinkage.
Boost Live, A virtual mobile media store for downloading ringtones, wallpaper and screensavers and other content.
Ringback Tones, Selected music tones that replace common ringing when a phone is called.
AirG Hookt previously Boost Hookt, A social network with chat and connecting with friends wirelessly, powered by airG.
Mobile ID, offers packs of pre-selected Apps by type of content for Android smartphones, service similar to Sprint ID.
Re-Boost App on Facebook, Allows customers to reload or 'Re-Boost' account via Facebook application.
Boost Zone, A mobile 'App' designed to enable customers to manage their accounts, the Boost Zone app is available on Boost Mobile smartphones.
Boost Music, A digital Music, Ringtones, and Ringback Tones store available on Android powered smartphones on Boost Mobile.
Current phones 
- Motorola Theory
- Samsung Factor
- Kyocera Sanyo Innuendo
- LG Rumor Reflex
- Samsung Galaxy Prevail
- Samsung Transform Ultra
- ZTE Warp
- LG Marquee
- HTC EVO Design 4G
- Samsung Array
- BlackBerry Curve 9310
- Samsung Galaxy S II 4G
- Kyocera Hydro
- ZTE Warp Sequent
- Samsung Galaxy Rush
- LG Venice
- ZTE Boost Force
- HTC One SV
- Kyocera Milano
The Boost Mobile brand was originally marketed to the teen and young adult demographics - heavily focused on action sports, lifestyle and urban music. Boost Mobile's past American advertising campaigns featured Fat Joe, Master Shake, Eve, Travis Barker, Kanye West, Travis Pastrana, Ludacris, Richard "Rip" Hamilton, Nick Cannon, and The Game and used the slogan "Where you at?" In late 2007, a Boost Mobile commercial with Young Jeezy, Jermaine Dupri, and Mickey Avalon was released. The “Where you at?” slogan referenced the walkie-talkie feature on all Boost Mobile phones and later evolved to highlight a social GPS application that was available on selected Boost Mobile phones. Boost have also used IndyCar driver Danica Patrick in a commercial.
Boost Mobile has also produced some regional campaigns, including providing live paper shredders at bus stops in Chicago and Boston, where several times an hour sample contracts from competing wireless service providers would be shredded into confetti.
On January 20, 2010, according to the Wall Street Journal, Boost Mobile's parent company Sprint Nextel managed to secure some of the 1985 Chicago Bears players, including Jim McMahon, Willie Gault, and Mike Singletary, to re-create their famous “Super Bowl Shuffle” rap song and music video as "The Boost Mobile Shuffle" during the first quarter of the Super Bowl XLIV. The commercial was directed by comedy duo Tim & Eric.
Boost runs the Boost Mobile Freestyle Motocross Tour/Team, which also makes stops at select NASCAR events throughout the country - as NASCAR's title sponsor is Sprint Nextel: Boost's parent company.
Boost Mobile regularly sponsors sports teams and sporting events. Boost Mobile have sponsored the RockCorps since 2005, have been marquee sponsor of the WNBA, sponsored the surfing event ASP World Tour until 2008, and sponsored the show Hot Import Nights. Athletes sponsored by Boost include Kelly Slater, Makua Rothman, Jamie O'Brien, Dane Reynolds, Kolohe Andino, Sunny Garcia, Paul "P-Rod" Rodriguez, Josh Hansen, Keir Dillon, Danny Kass, Pierre-Luc Gagnon, Quinton "Rampage" Jackson, Danica Patrick and Travis Pastrana.
- Boost Mobile to resell Telstra's Next G network
- "Telstra and Boost Mobile enter retail alliance". Telstra. 2012-10-24. Retrieved 2012-10-24.
- "Diagnosis: Gullible". Media Watch. July 12, 2010. Retrieved July 16, 2010.
- Dr Shari Walsh (July 2, 2010). "Dr Shari Walsh replies to Media Watch". Media Watch. Retrieved July 16, 2010.
- "About Us/Management Team". Boost Mobile. Boost Mobile. 2012. Archived from the original on 2012-12-14. Retrieved 2012-12-14. "As vice president of Boost Mobile, Andre Smith serves as the key leader for the brand’s overall business strategy and go to market approach."
- "As More Wireless Consumers Are Adopting Flat-Rate Prepaid Plans, the Value of the New Boost Mobile Monthly Unlimited Plan Trumps MetroPCS and Cricket". Marketwire.com. 2009-01-15. Retrieved 2010-07-26.
- Silver, Sara (2009-05-05). "Sprint Posts Larger Loss - WSJ.com". Online.wsj.com. Retrieved 2010-07-26.
- Jason Ankeny (2009-05-04). "Boost Mobile to release text delay fix this week". FierceMobileContent. Retrieved 2010-07-26.
- "Boost Mobile offering monthly unlimited plans for CDMA phones". CNET. Retrieved 1 July 2012.
- "Sprint Nextel prepares a push to win pay-as-you-go customers". Kansas City Business Journal. Retrieved 1 July 2012.
- Nick Gray (June 10, 2010). "Boost Mobile’s Motorola i1 launching on June 20th". androidandme.com. Retrieved June 28, 2010.
- "Boost Mobile announces 'Shrinkage' plans, cost goes down over time". Engadget. Retrieved 1 July 2012.
- "Boost Mobile ad pimps WiMax 4G". CNET. Retrieved 1 July 2012.
- "Boost Mobile takes BlackBerry Curve 9310 to the US, spices it up with $30 unlimited BBM, voice and text plan". Engadget. Retrieved 1 July 2012.
- "AdFreak: Boost Mobile has bus-stop paper shredders". Adweek.blogs.com. Retrieved 2010-07-26.
- boost.com.au Boost Mobile (Australia) Official website
- boostmobile.com Boost Mobile (United States) Official website