Booster Juice

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Booster Juice Ltd
Private
Industry Food Service
Founded Sherwood Park, Alberta, Canada (1999)
Headquarters Edmonton, Alberta, Canada
Key people
Dale Wishewan, President & CEO, Jon Amack,
Products Fresh Juice & Smoothies
Slogan Squeeze More Out of Life
Website www.boosterjuice.com
A Booster Juice located in Ancaster, Ontario.

Booster Juice Ltd is Canada's largest chain of fresh juice and smoothie bars.[1] The chain specializes in smoothies composed of a pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. Founded in 1999 in Sherwood Park, Alberta, the company has grown to have 285 traditional and 20 non-traditional locations in Canada, 1 in India, 2 in the United States and 3 in Mexico. Further global expansion is planned, despite established competitors Jamba Juice and Smoothie King in the US.

Booster Juice utilizes the franchise business model, with the head office owning fewer than 1% as corporate stores at any one time.

The smoothies offered by Booster Juice come with a choice of "boosters", or nutritional additives such as protein, echinacea, fibre, and other products such as ginseng or rosehip.

Some drinks offered by Booster Juice contain less common food products, including Matcha, Açaí fruit, a Brazilian fruit produced by the Acai Palm, and Wheatgrass.

Company History[edit]

Dale Wishewan and Jonathan Amack founded Booster Juice in 1999 when they realized the market for juice bars in Canada. Prior to opening the first Booster Juice, Wishewan tested the idea at his home by offering smoothies to family and neighbours.[2] Shortly afterwards, the first Booster Juice location opened in November 1999 in Sherwood Park, a suburb of Edmonton.

Booster Juice expanded rapidly to include different parts of the country, with the bulk of its stores located in Western Canada. Encouraged by this success, Wishewan and Amack have entered international markets in Europe and the Middle East.[3]

Today, Dale Wishewan is the president and CEO of Booster Juice in Canada, while Jonathan Amack holds the same responsibility for the company in the United States.[4]

Menu[edit]

Booster Juice classifies the smoothies into eight categories, including high protein smoothies, berry smoothies, and tropical smoothies among others.[5]

The company also offers juices, different food servings like paninis, and shakers such as wheatgrass.

Awards[edit]

Internally, the company's CEO in Canada Dale Wishewan received the Ernst & Young Entrepreneur of the Year Award 2005. That same year, the company also received several awards for franchise marketing.[6]

See also[edit]

References[edit]

  1. ^ Smoothie chain Booster Juice finds expanding globally is not always smooth, Laura Bogomolny, Canadian Business, January 30, 2006 ("Today, Booster Juice has more than twice as many stores as its biggest [Canadian] competitor, another Alberta-based smoothie company, Jugo Juice.")
  2. ^ "Two Guys with ONE BIG IDEA.". Retrieved 1 April 2013. 
  3. ^ Bogomolny, Laura (12 February 2006). "Boost their juice". Canadian Business 79 (3): 56–59. 
  4. ^ "Contact Booster or Buy a Franchise". Retrieved 1 April 2013. 
  5. ^ "Menu". Retrieved 4 April 2013. 
  6. ^ "Awards". Retrieved 4 April 2013. 

External links[edit]