As its name implies, Boraxo is composed largely of borax, and is marketed to those who get their hands especially dirty during work, such as mechanics and farmers.
Borax has also been scientifically called sodium borate, sodium tetra borate, and disodium tetraborate. Simply put, borax is a boron compound, mineral, and a salt of boric acid which most often comes in a powdered form. Consequently, Boraxo is powdered, white and somewhat grainy and will dissolve in water but only after a long period of exfoliating dirty hands. The powdered form of Borax has the ability to emulsify and trap dirt and oil.
Boraxo began as a product of the former Pacific Coast Borax Company (later bought by U.S. Borax), and became known as one of the sponsoring products of the long-running radio and television Western, Death Valley Days. While future President Ronald Reagan was host of this program, he frequently did commercials for it, including one at his ranch involving his family.
Dial was purchased by Henkel, a German Company, in 2004.
- "Boraxo Soap: What is Boraxo Powdered Hand Soap". Boraxo Soap. Retrieved 2 March 2013.
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