Borderless selling

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Topics in Marketing
Key concepts

Product / Price / Promotion
"Placement" / Service / Retail
Research / Strategy / Management

Promotion

Advertising / Sales promotion
Personal Sales / Publicity
Public relations / Direct

Promotional media

Newspapers / Magazines
Broadcasting / Online media
Billboard

Roles

Promoters / Infotainers

Borderless selling is the process of selling services to clients outside the country of origin of services through modern methods which eliminate the actions specifically designed to hinder international trade. International trade through "borderless selling" is a new phenomenon born in the current "globalization" era.

Definitions[edit]

Borderless selling is defined as the process of performing sales transaction between two or more parties from different countries (an exporter and an importer) which is free from actions specifically designed to hinder international trade, such as tariff barriers, currency restrictions, and import quotas.

Background[edit]

International trade which is the exchange of goods and services across international borders has been present throughout much of history of economics, society and politics.

It is assumed that offshore outsourcing gave birth to "borderless selling". The selling of services by offshore outsourcing service providers to foreign clients is free from actions specifically designed to hinder international trade, such as tariff barriers, currency restrictions, and import quotas. This is largely because most of the services are sold or delivered electronically from the offshore service provider to the foreign client. This phenomenon gave birth to borderless selling.

There is a high correlation between outsourcing and exporting activity. However, borderless selling is different from free international trade or selling. Under the belief in Mercantilism, most nations had high tariffs and many restrictions on international trade for centuries. In the 19th century, a belief in free trade became paramount in west, especially in Britain and this outlook has since then dominated the thinking of western nations. Traditionally international trade was possible between only those countries which regulated international trade through bilateral treaties. Borderless selling is possible between any two countries of the world because services can be exported using modern telecommunication networks without the need to regulate trade.

The "borderless selling" term was originated as part of the research carried out by team led by Paramjeev Singh Sethi at Roots&Choice research organization.

Major elements[edit]

Advantages[edit]

  • We can introduce our product by using advertising
  • Economies of scale in production and distribution
  • Lower marketing costs
  • Power and scope
  • Consistency in brand image
  • Ability to leverage good ideas quickly and efficiently
  • Uniformity of marketing practices
  • Helps to establish relationships outside of the “political arena”
  • Helps to encourage ancillary industries to be set up to cater for the needs of the global player
  • Benefits of eMarketing over traditional marketing

Applicable services[edit]

Many services can be sold through borderless selling, popularly including:

Means[edit]

Different means used for borderless selling:

See also[edit]

References[edit]