|This article does not cite any references or sources. (December 2009)|
||This article possibly contains original research. (October 2008)|
|Topics in Marketing|
Borderless selling is the process of selling services to clients outside the country of origin of services through modern methods which eliminate the actions specifically designed to hinder international trade. International trade through "borderless selling" is a new phenomenon born in the current "globalization" era.
Borderless selling is defined as the process of performing sales transaction between two or more parties from different countries (an exporter and an importer) which is free from actions specifically designed to hinder international trade, such as tariff barriers, currency restrictions, and import quotas.
It is assumed that offshore outsourcing gave birth to "borderless selling". The selling of services by offshore outsourcing service providers to foreign clients is free from actions specifically designed to hinder international trade, such as tariff barriers, currency restrictions, and import quotas. This is largely because most of the services are sold or delivered electronically from the offshore service provider to the foreign client. This phenomenon gave birth to borderless selling.
There is a high correlation between outsourcing and exporting activity. However, borderless selling is different from free international trade or selling. Under the belief in Mercantilism, most nations had high tariffs and many restrictions on international trade for centuries. In the 19th century, a belief in free trade became paramount in west, especially in Britain and this outlook has since then dominated the thinking of western nations. Traditionally international trade was possible between only those countries which regulated international trade through bilateral treaties. Borderless selling is possible between any two countries of the world because services can be exported using modern telecommunication networks without the need to regulate trade.
The "borderless selling" theory was originated by Paramjeev Singh Sethi in 2006 as part of his thesis on International Marketing and while also performing borderless selling professionally.
- Consultative sales
- Business development
- Account management
- Offshore project management
- Onshore service delivery
- We can introduce our product by using advertising
- Economies of scale in production and distribution
- Lower marketing costs
- Power and scope
- Consistency in brand image
- Ability to leverage good ideas quickly and efficiently
- Uniformity of marketing practices
- Helps to establish relationships outside of the “political arena”
- Helps to encourage ancillary industries to be set up to cater for the needs of the global player
- Benefits of eMarketing over traditional marketing
Many services can be sold through borderless selling, popularly including:
- Electronic commerce
- Online credit card processing
- Animation services
- Business research
- Medical transcription
Different means used for borderless selling:
- Free trade
- International trade
- Business process outsourcing
- Offshore outsourcing