Borland Reflex is a flat-file database management system for DOS. It was the first commercial PC database to use the mouse and graphics mode, and drag-and-drop capability in the report formatting module. Reflex was originally developed by Analytica which was later bought by Borland.
The engineering team of Analytica, managed by Brad Silverberg and including Reflex co-founder Adam Bosworth became the core of Borland's engineering team in the U.S. Brad Silverberg was vice-president of engineering until he left in early 1990 to head up the Personal Systems division at Microsoft. Adam Bosworth initiated and headed up the Quattro project until moving to Microsoft later in 1990 to take over the project which eventually became Access. Another Reflex developer, Ken Day, later moved to Macromedia where he worked on Shockwave, among other projects.
Gordon Bell, a senior researcher in Microsoft's Media Presence Research Group, includes a case study on Analytica in his book High-Tech Ventures: The Guide For Entrepreneurial Success.
- Not to be confused with the business-modeling software package Analytica
- Maybury, Rick (7 October 2003). "Over2U". "under Windows 2000 or XP, the ansi.sys file may have to be added to the CONFIG.NT file in the system32 directory for the characters to display properly on screen. The line to be added is: device=%systemroot%\system32\ansi.sys"
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