Born to Do It

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Born to Do It
Studio album by Craig David
Released 14 August 2000 (2000-08-14)
Recorded 1998–2000
Genre 2-step garage, R&B
Length 45:40 (UK version)
57:40 (US version)
Label Atlantic, Edel Germany
Producer Mark Hill
Craig David chronology
Born to Do It
(2000)
Slicker Than Your Average
(2002)
Singles from Born to Do It
  1. "Fill Me In"
    Released: 3 April 2000
  2. "7 Days"
    Released: 24 July 2000
  3. "Walking Away"
    Released: 31 October 2000
  4. "Rendezvous"
    Released: 19 March 2001

Born to Do It is the debut studio album by English R&B recording artist Craig David. It was released in the United Kingdom on 14 August 2000 via Wildstar Records and in the United States in 2001 via Atlantic Records. The title Born to Do It comes from a quote describing the character Willy Wonka in the 1971 film Willy Wonka & the Chocolate Factory.

The album was a huge commercial success, eventually selling over 8 million copies worldwide, making it one of the biggest albums by a UK R&B artist ever. It debuted at number one on the UK Albums Chart and was certified 6× Platinum. With first-week sales of 225,320 copies, it holds the record for the fastest-selling debut album ever by a British male solo act. The album eventually peaked at number two on the Australian ARIA Albums Chart after spending nearly 20 weeks on the chart. It was certified Platinum in the United States by the RIAA. The album was acclaimed by music critics and later voted number two on the MTV Greatest Albums of All Time in April 2009.[1]

Four singles were released from the album: the number ones "Fill Me In" and "7 Days", and the top 10 hits "Walking Away" and "Rendezvous".

Background and recording[edit]

After being enlisted for Artful Dodger's "Re-Rewind (The Crowd Say Bo Selecta)" by producers/songwriters Mark Hill and Pete Devereux, Craig David began recording his debut album, in which began in 1999 until 2000 before David had even been offered a recording contract. Mark Hill believes that "the absence of label executives and such provided the two with greater freedom when producing the album. When we started writing Born to Do It, there were no labels involved or managers or anything. We'd written the majority of the album before any of us were signed, so it was very much an organic process and it was just the two of us working on it without anyone. I remember when we were taking demos around the industry trying to get a deal, we had '7 Days', 'Walking Away', 'Time to Party' and others and those ended up being the final versions of the album."[2] The title Born to Do It comes from a quote describing the character Willy Wonka in the 1971 film Willy Wonka & the Chocolate Factory.

Critical reception[edit]

Professional ratings
Review scores
Source Rating
AllMusic 4/5 stars[3]
NME 8/10 stars[4]
Robert Christgau (*** honorable mention)[5]
Rolling Stone 3/5 stars[6]

Track listing[edit]

All songs written and composed by Craig David & Mark Hill except where noted. 

Charts[edit]

Weekly charts[edit]

Certifications[edit]

Region Certification Sales/shipments
Australia (ARIA)[26] 2× Platinum 140,000^
Italy (FIMI)[27] Platinum 100,000*
Netherlands (NVPI)[28] Platinum 80,000^
New Zealand (RMNZ)[29] Platinum 15,000^
Switzerland (IFPI Switzerland)[30] Platinum 50,000x
Sweden (GLF)[31] Platinum 80,000^
United Kingdom (BPI)[32] 6× Platinum 1,800,000^
United States (RIAA)[33] Platinum 1,000,000^

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Legacy[edit]

In a 2009 poll devised by MTV to find the Greatest Album Ever, MTV viewers voted Born to Do It as their second most favourite, behind Michael Jackson's Thriller.[1]

Craig David was the correct answer to the £32,000 question in Charles Ingram's game of the ITV quiz show Who Wants to Be a Millionaire?, recorded on 10 September 2001. Ingram used his 50:50 lifeline and was planning to go for A1, as he claimed that he had never heard of Craig David. However, he changed his mind suddenly and went for David regardless, correctly answering the question. Ingram was famous for cheating on both this question and many others in the show.

Question 10

£32,000 (10 of 15) - no time limit
Who had a hit UK album with 'Born To Do It', released in 2000?
'50:50' lifeline used
• A: Coldplay • B: Toploader
• C: A1 • D: Craig David

Release history[edit]

Region Date Format Label
Australia 14 August 2000 CD, vinyl Atlantic
Ireland
New Zealand
United Kingdom
United States 2001

References[edit]

  1. ^ a b Lindvall, Helienne (9 April 2009). "Has Craig David really made the second greatest album ever, asks Helienne Lindvall". The Guardian. Retrieved 16 January 2012. 
  2. ^ 13 November 2011 (13 November 2011). "Craig David's debut LP Born To Do It revisited with producer/writer Mark Hill | Return To The Classics". SoulCulture. Retrieved 2012-01-16. 
  3. ^ "AllMusic review". 
  4. ^ "NME Album Reviews - Born to Do It". NME. 10 August 2000. Retrieved 5 December 2013. 
  5. ^ "Robert Christgau review". 
  6. ^ Hardy, Ernest (2001-08-02). "Rolling Stone : Craig David: Born To Do It : Music Reviews:" (RS 874). Archived from the original on 2007-07-10. 
  7. ^ "Born To Do It - Craig David". allmusic. 
  8. ^ "Craig David Born To Do It Singapore DOUBLE CD (181868)". Eil.com. 10 April 2001. Retrieved 2012-01-16. 
  9. ^ "Craig David – Born to Do It". Australiancharts.com. Hung Medien.
  10. ^ "Craig David – Born to Do It" (in German). Austriancharts.at. Hung Medien.
  11. ^ "Craig David – Born to Do It" (in Dutch). Ultratop.be. Hung Medien.
  12. ^ "Craig David – Born to Do It" (in French). Ultratop.be. Hung Medien.
  13. ^ "Craig David – Born to Do It". Danishcharts.com. Hung Medien.
  14. ^ "Craig David – Born to Do It" (in Dutch). Dutchcharts.nl. Hung Medien.
  15. ^ "Craig David: Born to Do It" (in Finnish). Musiikkituottajat – IFPI Finland.
  16. ^ "Craig David – Born to Do It". Lescharts.com. Hung Medien.
  17. ^ "GFK Chart-Track Albums: Week 33, 2000". Chart-Track.co.uk. IRMA.
  18. ^ "Craig David – Born to Do It". Italiancharts.com. Hung Medien.
  19. ^ "Craig David – Born to Do It". Charts.org.nz. Hung Medien.
  20. ^ "Craig David – Born to Do It". Norwegiancharts.com. Hung Medien.
  21. ^ "Oficjalna lista sprzedaży :: OLIS - Official Retail Sales Chart". OLiS. Polish Society of the Phonographic Industry.
  22. ^ "Craig David – Born to Do It". Swedishcharts.com. Hung Medien.
  23. ^ "Craig David – Born to Do It". Swisscharts.com. Hung Medien.
  24. ^ a b "2000-08-26 Top 40 UK Albums Archive". Official Charts Company.
  25. ^ "Craig David Album & Song Chart History" Billboard 200 for Craig David. Prometheus Global Media.
  26. ^ "ARIA Charts – Accreditations – 2001 Albums". Australian Recording Industry Association. 
  27. ^ "Italian album certifications – Craig David – Born to Do It" (in Italian). Federation of the Italian Music Industry.  Select Album e Compilation in the field Scegli la sezione. Select Week -- and Year ----. Enter Craig David in the field Artista. Click Avvia la ricerca
  28. ^ "Dutch album certifications – Craig David – Born to Do It" (in Dutch). Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers. 
  29. ^ "New Zealand album certifications – Craig David – Born to Do It". Recording Industry Association of New Zealand. 
  30. ^ "The Official Swiss Charts and Music Community: Awards (Craig David; 'Born to Do It')". Hung Medien. 
  31. ^ "Guld- och Platinacertifikat − År 2001" (PDF) (in Swedish). IFPI Sweden. 
  32. ^ "British album certifications – Craig David – Born to Do It". British Phonographic Industry.  Enter Born to Do It in the field Search. Select Title in the field Search by. Select album in the field By Format. Click Go
  33. ^ "American album certifications – Craig David – Born to Do It". Recording Industry Association of America.  If necessary, click Advanced, then click Format, then select Album, then click SEARCH