Born to Do It

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Born to Do It
Studio album by Craig David
Released 14 August 2000 (2000-08-14)
Recorded 1999-2000
Genre 2-step garage, R&B
Label Edel Germany
Atlantic Records
Craig David chronology
Born to Do It
(2000)
Slicker Than Your Average
(2002)
Singles from Born to Do It
  1. "Fill Me In"
    Released: 3 April 2000
  2. "7 Days"
    Released: 24 July 2000
  3. "Walking Away"
    Released: 31 October 2000
  4. "Rendezvous"
    Released: 19 March 2001

Born to Do It is the debut album by English singer Craig David, released in 2000 via Wildstar and 2001 via Atlantic Records. It is highly revered and acclaimed by R&B critics, and contains some of his highest charting singles. The album was a huge commercial success eventually selling over 8 million copies worldwide, making it one of the biggest albums by a UK R&B artist ever. It debuted at #1 on the UK Albums Chart and was certified 6x Platinum. The title Born to Do It is from the character Willy Wonka in Willy Wonka & the Chocolate Factory.[citation needed] The album eventually peaked at #2 on the Australian ARIA Albums Chart after spending nearly 20 weeks on the chart in 2000 it was certified Platinum in the United States by RIAA. It was voted number two on the MTV Greatest Albums of All Time in April 2009.

The name of this album was also the answer to the £32,000 question in Charles Ingram's game of ITV1 gameshow 'Who Wants To Be A Millionaire', recorded in September 2001. Ingram claimed he had never heard of Craig David but went for the answer regardless, correctly answering the question. Ingram was famous for cheating both this round and many others in the show.

Contents

[edit] Background and recording

After being enlisted for Artful Dodger's, "Rewind" by producers/songwriters Mark Hill and Pete Deveraux, Craig David began recording his debut album, in which began in 1999 until 2000 before Craig had even been offered a recording contract. Mark Hill believes that "the absence of label executives and such provided the two with greater freedom when producing the album. When we started writing Born To Do It, there were no labels involved or managers or anything. We’d written the majority of the album before any of us was signed, so it was very much an organic process and it was just the two of us working on it without anyone. I remember when we were taking demos around the industry trying to get a deal, we had ’7 Days,’ ‘Walking Away,’ ‘Time to Party’ and others and those ended up being the final versions of the album."[1]

[edit] Reception

Professional ratings
Review scores
Source Rating
Allmusic 4/5 stars[2]
Robert Christgau (*** honorable mention)[3]
Rolling Stone 3/5 stars[4]

In a poll devised by MTV to find the Greatest Album Ever, viewers voted Born to Do it as their second most favourite, behind Michael Jackson's Thriller.[5]

[edit] Track listing

[edit] Charts

Chart (2000) Peak
position
UK Albums Chart 1
Chart (2001) Peak
position
Polish Albums Chart 12[7]
Preceded by
Ronan by Ronan Keating
UK number one album
26 August 2000 – 15 September 2000
Succeeded by
Sing When You're Winning by Robbie Williams

[edit] References

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