Boroline

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For the former transport company, see Boro'line Maidstone.
Boroline tube and packaging in its proprietary shade of green

Boroline is an over the counter antiseptic perfumed cream sold in India. The brand was launched in 1929 in Kolkata by Gourmohan Dutta, a Bengali merchant. Over the years, the brand's popularity soared, and it became an icon of national economic self-sufficiency in a nation that was still under the British rule. It is still one of the more popular brands in India.

It is a combination of the antiseptic boric acid, the astringent and sunscreen zinc oxide, and the emollient lanolin [1] and is meant to be used for cuts, cracked lips, rough skin, and to treat infections.[1] It is manufactured by G D Pharmaceuticals Private Limited and was created in 1929.

Other products[edit]

G D Pharmaceuticals over the years introduced and successfully marketed three more popular and effective products in India:

  1. Suthol - an antiseptic liquid which takes care of all skin problems, particularly ones caused by heat such as rashes or bumps.
  2. Eleen - a perfumed light hair oil with amla (Emblica officinalis) extracts & vitamin-E.
  3. Penorub - a medicated ointment to treat all sorts of aches, sprains, cramps and attain relief from arthritis.[2]

References[edit]

  1. ^ GD Pharmaceuticals Private Limited: Boroline
  2. ^ Contemporary Marketing: The Changing Face of Marketing in the 21st

External links[edit]