Both of Us

From Wikipedia, the free encyclopedia
Jump to: navigation, search
"Both of Us"
Single by B.o.B featuring Taylor Swift
from the album Strange Clouds
Released May 22, 2012
Recorded 2012
Genre Alternative hip hop, conscious hip hop
Length 3:36
Label Grand Hustle, Rebel Rock, Atlantic
Writer(s) Bobby Ray Simmons, Jr., Ammar Malik, Lukasz Gottwald, Henry Walter, Taylor Swift
Producer(s) Dr. Luke, Cirkut
Certification Platinum (RIAA)
B.o.B singles chronology
"So Good"
(2012)
"Both of Us"
(2012)
"Out of My Mind"
(2012)
Taylor Swift singles chronology
"Eyes Open"
(2012)
"Both of Us"
(2012)
"We Are Never Ever Getting Back Together"
(2012)
Music video
"Both of Us" on YouTube

"Both of Us" is a song by American hip hop recording artist B.o.B, released on May 22, 2012, as the official third single from his second studio album Strange Clouds (2012).[1] The song features vocals from co-writer country pop singer-songwriter Taylor Swift and was produced by Dr. Luke and Cirkut.

"Both of Us" was released to critical acclaim, most praising Swift's feature, with some calling the country rap collaboration as a sweet and melodic catchy song.[2] It debuted on the Australia Top 50 singles chart at number 46. The song sold 143,000 copies in its first week, along with the album release, debuting at 18 on the US Billboard Hot 100 and became the week's top debut.

"Both of Us" is an alternative hip hop song, with musical influences of country rap and dubstep, and lyrical influences of conscious hip hop.

Background[edit]

This sample features the chorus of "Both of Us" which features country pop singer, Taylor Swift.

Problems playing this file? See media help.

The lyrics of "Both of Us" talks about racism and bullying. It was Swift who came up with the idea for the collaboration after she visited B.o.B's label Grand Hustle. The rapper explained, "She came to Atlanta and she hit up Grand Hustle. I wasn't there. Tip was there and I eventually linked with her in Dallas and the rest is history." This is not the first time Swift contributed to a hip hop song, her other collaborations with include her hook up with T-Pain at the CMT Music Awards (2009) and two years later, the superstar recruited T.I., Nicki Minaj and Flo Rida to assist her during the Speak Now Tour.[3]

Music video[edit]

The music video, directed by Jake Nava, was released on June 27, 2012. B.o.B announced the video on Twitter, sharing a photo and a release date time frame: "On the set of the #BothOfUs music video in Nashville with @taylorswift13. Video premieres end of June!".[4]

Synopsis[edit]

The video begins with B.o.B standing before a small American flag then cuts to Swift singing the song's hook in a dark lit pool hall. B.o.B then takes to the train tracks and streets to deliver his verses while Swift croons the hook in a picturesque field while donning a white cotton dress, and shows a dog that leaves Swift awestruck with his high flying antics. Footage of the artists is interspliced with scenes of life in Nashville's less glamorous neighborhoods like tatted locals, cowboy-boot-wearing young women, shirtless youths playing in sprinklers, teens kissing, a mobile home (this leaves viewers knowing that the video isn't glamorous, but instead leaves viewers appreciating the little things in life - It's not about the money, it's understanding that a romp through a sprinkler or a good game of billiards is enough to take you away from the mundane moments of everyday life). As the first chorus precedes Swift is shown singing at a field covered with dandelions and flowers and several shots of B.o.B and Swift are interspliced. As the video closes out, viewers are left with a sort of fantasy, with B.o.B and Swift re-imagined as the every man and every woman living simple life in rural Tennessee, much like the folks in the video. At the end, we see B.o.B standing in a driveway with a car backing up and B.o.B staring at it.

Chart performance[edit]

The song was successful in Australasia, charting within the top ten in both Australia and New Zealand. It debuted on the Australia Top 50 singles chart at number 46 and eventually peaked at number five. The song also peaked at number ten in New Zealand. The song sold 143,000 copies in its first week, along with the album release, debuting at 18 on the US Billboard Hot 100 and became the week's top debut. The single sold over 1,000,000 digital copies as of August 25, 2013. [5]

Charts[edit]

Chart (2012) Peak
position
Australia (ARIA)[6] 5
Canada (Canadian Hot 100)[7] 23
Ireland (IRMA)[8] 26
New Zealand (Recorded Music NZ)[9] 10
UK Singles (Official Charts Company)[10] 22
UK R&B Chart[11] 5
US Billboard Hot 100[12] 18
US Pop Songs (Billboard)[13] 24

Certifications[edit]

Region Certification Sales/shipments
Australia (ARIA)[14] Platinum 70,000^
New Zealand (RMNZ)[15] Gold 7,500[16]
United States (RIAA)[17] Platinum 1,000,000*

^shipments figures based on certification alone

Release history[edit]

Country Date Format Label
United States[1][18] May 22, 2012 Digital download Atlantic Records
Contemporary hit radio Atlantic Records, Grand Hustle, Rebel Rock
United Kingdom[19] July 22, 2012 Digital download Atlantic Records

References[edit]

  1. ^ a b "Both Of Us ft. Taylor Swift - B.o.B Official Blog". Bobatl.com. Retrieved 2012-06-07. 
  2. ^ "Song of the Week: 'Both of Us,' B.o.B featuring Taylor Swift". NJ.com. Retrieved 2012-06-07. 
  3. ^ "Both of Us by B.o.B Songfacts". Songfacts.com. 2012-04-11. Retrieved 2012-08-01. 
  4. ^ "Twitter / MTV: MUSIC VIDEO PREMIERE @bob...". Twitter.com. Retrieved 2012-06-07. 
  5. ^ http://www.billboard.com/articles/chartbeat/480278/ask-billboard-taylor-swifts-career-sales
  6. ^ "Australian-charts.com – B.o.B Feat. Taylor Swift – Both Of Us". ARIA Top 50 Singles.
  7. ^ "Club Music, Hot Dance Songs, Club Songs, Dance Club Music Charts". Billboard.com. 2012-06-02. Retrieved 2012-06-07. 
  8. ^ "Chart Track". Irish Singles Chart.
  9. ^ "Charts.org.nz – B.o.B Feat. Taylor Swift – Both Of Us". Top 40 Singles.
  10. ^ "Archive Chart" UK Singles Chart. Retrieved 2012-07-23.
  11. ^ "R&B Singles Top 40 - 4th August 2012". Official Charts. Retrieved 2012-08-01. 
  12. ^ "Club Music, Hot Dance Songs, Club Songs, Dance Club Music Charts". Billboard.com. 2012-06-02. Retrieved 2012-06-07. 
  13. ^ "Chart Highlights: Katy Perry's 'Wide Awake' Debuts on Pop Songs". Billboard. Prometheus Global Media. Retrieved May 29, 2012. 
  14. ^ "ARIA Charts – Accreditations – 2012 Singles". Australian Recording Industry Association. 
  15. ^ THE FIELD id (chart number) MUST BE PROVIDED for NEW ZEALAND CERTIFICATION.
  16. ^ "RIANZ". Recording Industry Association of New Zealand. Retrieved 2012-08-11. 
  17. ^ "American single certifications – French Montana – Pop That". Recording Industry Association of America.  If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  18. ^ "Top 40/M Future Releases". All Access Music Group. Archived from the original on May 21, 2012. Retrieved July 1, 2014. 
  19. ^ "Both Of Us (Feat. Taylor Swift) – MP3 Single". Tesco Entertainment. Retrieved 2012-07-22.