Bottom Dollar Food

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Bottom Dollar Food
subsidiary
Industry Retail
Fate sold to Aldi
Founded September 21, 2005
Defunct January 12, 2015
Headquarters Salisbury, North Carolina, U.S.
Products Grocery
Parent Delhaize Group

Bottom Dollar Food was a soft-discount grocery chain. It was a subsidiary of Delhaize America, the U.S. division of international food retailer Delhaize Group. Its headquarters were in Salisbury, North Carolina.[1]

Bottom Dollar Food sold an assortment of both private brands and national brands at low prices. To curtail costs, the grocer offered customers the option to buy bags to sack their groceries, and also used alternative display and stocking techniques, such as cut cases on shelves.

History[edit]

The first Bottom Dollar Food opened in High Point, North Carolina, on September 21, 2005. As of June 2011, Bottom Dollar Food operated 49 stores in North Carolina, Virginia, Maryland, New Jersey and Pennsylvania. Since October 2010, Bottom Dollar Food has opened 19 stores in the Philadelphia and Lehigh Valley areas.[2] Bottom Dollar Food opened its first store in the city of Philadelphia on April 15, 2011.[3]

In January 2012, Delhaize announced that it would close six Bottom Dollar stores and convert 22 others to Food Lion supermarkets as part of a restructuring.[4][5] The restructuring resulted in the Bottom Dollar name disappearing from North Carolina.

In late February 2012, Bottom Dollar expanded into Pittsburgh and Youngstown, Ohio, neither of which have the parent Food Lion chain and are dominated by Giant Eagle. In these markets, Bottom Dollar also competes with various SuperValu-supplied stores (including like-minded Save-A-Lot), Aldi, and Walmart.[6]

In spring 2013, in order to cut costs, Bottom Dollar started to require a quarter to use a shopping cart. When the quarter was inserted, the cart would be unlocked from the other carts. When the cart was returned, the customer was refunded their coin, effectively costing the customer only the time to return the cart. This was a practice similar to what Aldi practices (though such a practice is ubiquitous in Europe, where both Aldi and Bottom Dollar's parent company Delhaize Group are headquartered), whereas most other American stores often have employees return carts left in parking areas.

On November 5, 2014, Delhaize Group announced they were selling the Bottom Dollar chain to Aldi, with plans to close the stores by early 2015, nearly a decade since the first Bottom Dollar Food opened in North Carolina in 2005.[7] The stores were scheduled to close on January 15, 2015, but closed three days early on January 12 due to all the stores selling out their inventory quicker than expected.[8] Aldi hasn't announced whether or not it will reopen any of the locations, although Pittsburgh mayor Bill Peduto is reportedly in talks with Aldi to reopen a Bottom Dollar location as an Aldi in the Pittsburgh neighborhood of Garfield, which doesn't have its own grocery store.[9] Delhaize finalized the sale of the shuttered locations to Aldi on March 27, 2015,[10] with plans to reopen 30 of the locations purchased as Aldi,[11] including the aforementioned location in Pittsburgh's Garfield section.[12] The remaining locations--all of which are near existing Aldi locations--will either be flipped or sublet by Aldi.[11][12]

Store brands and competitors[edit]

The stores sold the my essentials and Hannaford private brands.

Bottom Dollar Food competed with other discount supermarket chains, including PriceRite, Save-A-Lot, Aldi, and C-Town Supermarkets, Giant Eagle, as well as Dollar General Market, the supermarket format of Dollar General.

References[edit]

External links[edit]