Bottom Dollar Food
"Our Prices Won't Be Beat!"
|Headquarters||Salisbury, North Carolina, U.S.|
|Number of locations||60 (2014)|
|Key people||, President|
Bottom Dollar Food is a soft-discount grocery chain. It is a subsidiary of Delhaize America, the U.S. division of international food retailer Delhaize Group. Its headquarters are in Salisbury, North Carolina.
Bottom Dollar Food sells an assortment of both private brands and national brands at low prices. To curtail costs, the grocer offers customers the option to buy bags to sack their groceries, and also uses alternative display and stocking techniques, such as cut cases on shelves.
The first Bottom Dollar Food opened in High Point, North Carolina, on September 21, 2005. As of June 2011, Bottom Dollar Food operated 49 stores in North Carolina, Virginia, Maryland, New Jersey and Pennsylvania. Since October 2010, Bottom Dollar Food has opened 19 stores in the Philadelphia and Lehigh Valley areas. Bottom Dollar Food opened its first store in the city of Philadelphia on April 15, 2011.
In January 2012, Delhaize announced that it would close six Bottom Dollar stores and convert 22 others to Food Lion supermarkets as part of a restructuring. The restructuring resulted in the Bottom Dollar name disappearing from North Carolina.
In late February 2012, Bottom Dollar expanded into Pittsburgh and Youngstown, Ohio, neither of which have the parent Food Lion chain and are dominated by Giant Eagle. In these markets, Bottom Dollar also competes with various SuperValu-supplied stores (including like-minded Save-A-Lot), Aldi, and Walmart.
In spring 2013, in order to cut costs, Bottom Dollar will start requiring a quarter to use a shopping cart. When the quarter is inserted, the cart is unlocked from the other carts. When the cart is returned, the customer is refunded their coin, effectively costing the customer only the time to return the cart. This is a practice similar to what Aldi practices (though such a practice is ubiquitous in Europe, where both Aldi and Bottom Dollar's parent company Delhaize Group are headquartered), whereas most other American stores often have employees return carts left in parking areas.
On November 5, 2014, Delhaize Group announced they were selling the Bottom Dollar chain to Aldi, with plans to close the stores by early 2015.
- Allentown (3 stores)
- Butler (2 stores)
- Castle Shannon
- East Norriton
- Fountain Hill
- King Of Prussia
- McKees Rocks
- New Castle
- Penn Hills
- Philadelphia (8 stores)
- Pittsburgh (3 stores)
- Reading (2 stores)
- Willow Grove
- Youngstown (3 stores)
- Cherry Hill
- East Windsor
- Edgewater Park
Store brands and competitors
The stores sell the my essentials and Hannaford private brands.
Bottom Dollar Food competes with other discount supermarket chains, including PriceRite, Save-A-Lot, Aldi, and C-Town Supermarkets, Giant Eagle, Ollie's Bargain Outlet, as well as Dollar General Market, the supermarket format of Dollar General.
- Delhaize Group Annual Report 2010
- "Contacts." Delhaize Group. Retrieved on May 17, 2012.
- Food Lion’s owner closing 126 stores, retiring Bloom banner, Washington Post, January 12, 2012
- List of Food Lion and other stores to be shuttered by Belgian supermarket chain Delhaize Group, Washington Post, January 12, 2012
- Bottom Dollar Food Official website