Boudreaux's Butt Paste

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Boudreaux's Butt Paste

Boudreaux's Butt Paste is an American brand of skin cream that started out as a remedy for diaper rash.[1][2] It has also been used for the treatment of various skin ailments including psoriasis, jock itch, shingles, cold sores and acne.[3][4] The product was originally created in the 1970s by George Boudreaux of Covington, Louisiana, while he was working as an intern pharmacist.[2] He continued to work on the formula after becoming a licensed pharmacist and sold it at his pharmacy, later naming it "Boudreaux's Butt Paste" after a doctor told him a story about a patient who had referred to the product as such.[2]

Boudreaux began distributing the product more extensively after he sold his pharmacy in 1974.[5] Manufacturing moved from Alabama to New Orleans in 2004.[4] After Oprah Winfrey recommended the product on her show the response was so great that the company's website crashed,[3] and demand for Boudreaux's Butt Paste quadrupled.[6] When Brad Pitt talked of a "horrible diaper rash" in two of his children,[7] a People magazine article asked readers for advice. It reported that in under five hours almost 900 readers responded, recommending Boudreaux's Butt Paste "overwhelmingly".[8]

In August 2005, a 14-foot (4.3 m) tide caused by Hurricane Katrina hit the area where Boudreaux's Butt Paste was manufactured, so emergency production was moved to Indiana.[1] Soon after, the company was sold to Blairex Industries in Columbus, Indiana.[6] On December 29, 2011, Blairex sold the brand to C.B. Fleet Company, Inc.[9]

The brand became a NASCAR sponsor beginning with a Junie Donlavey-owned car driven by Kevin Ray in the Nextel Cup Series[10] and Kim Crosby's #24 Butt Paste Chevrolet, run by GIC-Mixon Motorsports in the Busch Series.[4][11] A NASCAR spokesman said to USA Today: "I think it's very fitting that Junie Donlavey, who has brought more drivers into the world of NASCAR than any other owner, is now being sponsored by a baby product."[12]

In 2008, due to Boudreaux's Butt Paste ads on the car, Ray's No. 90 Ford was named the fifth scariest NASCAR paint scheme of all time by ESPN The Magazine for having ' " BUTT PASTE" slapped on the rear quarter panels in giant red lettering and a cartoon baby riding on the hood'.[13]


The ingredients are:

Earlier formulations contained boric acid or citric acid. Boric acid was removed because of toxicity concerns, and citric acid was removed because it irritated skin.[14]


  1. ^ a b Lee, Daniel (June 5, 2006). "'Butt Paste' improves baby's bottom line". WKYC. Retrieved March 3, 2013. 
  2. ^ a b c Spinks, Tom (2008). Prepare to Be a Millionaire. HCI. pp. 112–116. ISBN 0757307140. 
  3. ^ a b Whitworth, Melissa (November 1, 2004). "No ifs and buts about this paste". The Daily Telegraph. Retrieved March 3, 2013. 
  4. ^ a b c Sayre, Alan (August 4, 2004). "Butt Paste: The name says it all". Associated Press in The Spokesman-Review. Retrieved March 3, 2013. 
  5. ^ "Boudreaux's Butt Paste goes national". The Daily Reveille. April 1, 2004. 
  6. ^ a b Johannesen, Kirk (May 28, 2006). "Columbus-based Blairex Laboratories grows with Boudreaux merger". The Republic reprinted in Indiana Economic Digest. Retrieved March 3, 2013. 
  7. ^ "Brad Pitt Needs Your Help! Got Any Diaper Rash Advice?". People. September 9, 2006. Retrieved March 4, 2013. 
  8. ^ "Brad's Diaper Drama: Readers to the Rash-cue". People. June 12, 2006. Retrieved March 3, 2013. 
  9. ^ "Company Overview of Blairex Laboratories, Inc., Boudreaux's Butt Paste". Business Week. Retrieved March 3, 2013. 
  10. ^ Jenkins, Chris (May 26, 2004). "Bottom line: Edgy sponsor name, OK'd by NASCAR". USA Today. Retrieved March 3, 2013. 
  11. ^ Hill, Jemele (April 10, 2005). "Butt Paste Is No Joke For This Driver". Orlando Sentinel. Retrieved March 3, 2013. 
  12. ^ Redeye Sports Staff (May 28, 2004). "NASCAR sponsor eases burn". Chicago Tribune. Retrieved March 3, 2013. 
  13. ^ McGee, Ryan. (November 1, 2008) "Halloween got you spooked? Get a load of these monsters". ESPN The Magazine. Accessed March 3, 2013.
  14. ^ "Amazon user comments". Retrieved April 14, 2013. 

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